verticals as a world renowned source for broadcasting global news, bbc is respected for...
TRANSCRIPT
Selected from Pro.Moat.com and cross referenced for Midwestern based
companies
Potential Clients
VerticalsAs a world renowned source for
broadcasting global news, BBC is respected for communicating the unbiased information
Along with reporting international news, BBC.com also specializes in various verticals to demonstrate expertise in areas that may be of interest to its target audience
It is in these verticals that I believe BBC.com can greatly expand the clientele who may be interested in advertising in these specific segments
Potential Clients
Nationwide Insurance
CAPITAL
*Found in MOAT Pro section: Finance
State
FarmTD
Ameritrade
Based in Columbus, Ohio One of the largest insurance and financial
services companies in the world with more than $158 billion in assets
Named a time-honored Fortune 500 company insuring: car, motorcycle, boat, homeowners, pet,
farm, life and commercial insurance Also specializes in administrative services,
annuities, mortgages, mutual funds, pensions, long-term savings plans and specialty health services
Takes pride in their customer advocacy and fashioned their “On Your Side” campaign to ensure exceptional service to their clients
Proud sponsor of Auto, Home, and Life insurance for NASCAR
Campaign: “Nationwide Is On Your Side”
Nationwide Insurance
Advertised
Forbes
Marketwatch.com
State Farm Based in Bloomington, Illinois Prides themselves on being a “Good
Neighbour” Areas of expertise: Property and
Casualty insurance, Life and Health insurance, Annuities, Mutual Funds, and Banking products
They insure more cars and homes than any other insurance company in the country
Ranked number 44 in the Fortune 500 (from 2013 listing)
Involved in “Good Neighbor Citizenship”
Celebrate My Drive – students 14+ are working to generate a petition for safe driving in their high schools
Green Mission – “A Good Neighbor is a Green Neighbor”
Campaign: “Re3markable” Every Customer, Every Action, Every day
Advertised
The Times Tribune
Daily News
Huffington Post
Based in Omaha, Nebraska Proud of helping clients take control of their
financial services for the past 40 years, helping to make “Wall Street accessible to individuals”
In 1988, TD Ameritrade was the first to incorporate technology to make investing more efficient
In 2000, they offered an entire account processing online for the first time
Today, they have over six million accounts with more than $400 billion in assets and more than 4,000 independent investment advisors
Platform includes offering Knowledgeable Support, Powerful Tools and Platforms, Comprehensive Investment Choices, Uncompromising Value, Empowering Educational Resources, and Independent Resources
Slogan: “Independence is the spirit that drives America’s most successful investors”
TD Ameritrade
Advertised
FOX Business
New York Times
YAHOO! Finance
Potential Client
CULTUREPanera Bread
Sunglass Hut
*Found in MOAT Pro section: Lifestyle, Video
Panera Bread Based in Richmond Heights, Missouri “We are bakers of bread. We are fresh from
the oven.” They are a symbol of “warmth and
welcome…a life story told over dinner.” In 2013, they were awarded the COEX
Innovations Award for Culinary/Operations, National Chair winner
They have around 1800 cafes in the United States and Canada
They donate 8500 “gifts of comfort” every month to the Pediatric Oncology Treasure Chest Foundation in Illinois
*Recently dropped from their current ad agency, Cramer-Krasselt, for “last-minute-shifts in direction”
Campaign: “Live consciously, Eat deliciously”
Advertised
Hulu
CBS News
Sunglass Hut Based in Mason, Ohio Began in 1971 with a small kiosk in Miami,
and now they have over 2000 international stores
In 2009, they introduced “Social Sun” where customers could take a picture of themselves wearing a pair on Sunglass Hut’s shades and post them to Facebook
Working for the past few years to increase their social media presence
Proud supporter of OneSight, an organization working to give eye care to people in need around the world
Sunglass Hut has helped over 8.5 million people since 1988 through donations to this organization
Campaign: #94daysofsummer Working to include all the energy and colors of
the summer season
Advertised
E! Online
Style.com
Potential Client
HEALTH
Nexcare Bandages
*Found in MOAT Pro section: Lifestyle
Nexcare Bandages Based in Saint Paul, Minnesota Main mission: To provide the ultimate
skin healing performance for everyday life.
One of their features is “Dr. Mom” Includes: First Aid Kit Essentials,
NEXpose` (blog written by a mom managing the home, kids, and their injuries), and provides First Aid tips
Nexcare also has a mobile site, which is iPhone and Tablet friendly
Nexcare is trademarked by 3M, a global innovations company
Campaign: “Treat It Right”
Advertised
Garden Guides
Potential Client
SPORT
Anheuser-Busch
Applebee’s Neighborhood
*Found in MOAT Pro section: Media, Sports
Anheuser-Busch Based in St. Louis, Missouri *Top 4 Advertisers on MOAT Pro Leads the industry in brewing,
packaging, and marketing for the past 100 years
It is one of the world’s largest brewery’s, and it is one of the top 5 consumer goods companies in the world
Take part in the Corporate Social Responsibility, and believe it is their obligation to support the kids, communities, and the Earth
They have reduced their water usage by 40% in the past five years, conserving 7.5 billion gallons of water
*Recently looking to increase their digital media sites according to AdAge.com
Campaign” “Designate A Driver”
AdvertisedChicago
Sun Times
NBC Sports
New York Magazine
Applebee’s Neighborhood Based in Overland Park, Kansas Recognized by Forbes as one of
America’s Best Managed Companies
Just a few of their values include: integrity, excellence, and innovation
Leading casual food chain industry with $4.7 billion sales annually
Already own 2,000 restaurants in North America, and they are recently looking to expand their franchise internationally
Encourages their customers to express their love of Applebee’s on Twitter, Instagram, Facebook, Pintrest, and YouTube
High focus on social media Campaign: “Good Food, Good
People”
Advertised
Hulu Rotten Tomatoe
s
*pre roll
*button ad