verve in bloom social media basics
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Verve in Bloom
A Social Media Workshop
Kelli Matthews, Verve Northwest CommunicationsLeona Laurie, Marketing Consultant
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social media 101 or... why should we care?
http://www.flickr.com/photos/oceanflynn/315385916/
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Her teenage angst about parents and
boyfriend was watched by millions on YouTube until she was exposed
as a hired actress
http://www.slideshare.net/weinreich/next-generation-social-marketing
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LonelyGirl15
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This word describes an online collaborative tool comes from the
Hawaiian word meaning “quick”
http://www.slideshare.net/weinreich/next-generation-social-marketing
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Wiki
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You would be excited to be listed as one of someone’s top eight friends on this social
networking site
http://www.slideshare.net/weinreich/next-generation-social-marketing
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This presidential candidate recently
opened a virtual campaign office in
Second Life
http://www.slideshare.net/weinreich/next-generation-social-marketing
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John Edwards In Second Life
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Why You Should Care: Your Audiences are Online
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Under Social Media Umbrella:
• RSS
• Blogging
• Social Networks
• Podcasts
• Social Bookmarks
• Web 2.0 Fun
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RSS
•Push v. Pull
•Newsroom RSS
•Newswire RSS
•Other RSS
•Feed Readers
•Bloglines
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Is Blogging a Fad?
Technorati tracks 70 million blogs
1.4 blogs are created every second of every day
There are 1.5 million postings per day, or 17 posts per second
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Build “depth” to complement “reach”
The two-way model realized
It’s a small world: join the conversation
Be human
SEO, baby!
Meet your objectives
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Social Networks: Not Just for Teeny
Boppers Anymore
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What’s Next?
Niche Sites: Dogster (dog lovers), Gather (older), CafeMom (moms)
Create Your Own Network: Ning, itLinkz
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Podcasts
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Social BookmarkingWorks by Tagging
For YouFor Pitching
“Purpose-Built” De.licio.us Page
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Web 2.0 Fun Pick an Application, Any Application