verve mpr integrated communications apr2009
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Verve MPR Public Relations Consultants, Integrated CommunicationsTRANSCRIPT
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Integrated Communications Strategy and Execution
A Blueprint for Communications
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Digital Communications Platform
Stage 1Strategy
Stage 2Infrastructure
Stage 3Populate Content
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Integrated Communications StrategyDocument aims, needs, channels, measureable outcomes
Define Stakeholders
Devise Key Messages
Identify Communication Channels
Develop and Document Tactics
Measure Outcomes
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Digital InfrastructureDetermine design, layout, system architecture
Website, EDM look and feel
Website arborescence
Construct and Build CMS
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Populate Digital ContentWords, Images, Film, Interactivity
EDM Newsletters
Widgets – Twitter, RSS
Media Room
Blogs Forums
Comments Sharing
Photo, Video share
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Public Relations v2.0Tactics and Results
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Messaging
Media Coverage
Broadcast
Online News
Social Networking
SEO / SEM
Blogs, Widgets, RSS
Communities
Newsletters
Interactive Tools
Events
Target Audience
Content
Execution
Channels
Services
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A nest of perceptions
A brand is a nest of perceptions
We form those perceptionsby the messages that weleave
We deliberately placemessages where they canbe found and haveinfluence
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Stakeholders
MEDIA&
WEB
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Traditional Tools
Media Relations
Story Pitches, White Papers,
Editorial
Fact Sheets,
Interviews
Newsletters,
Copywriting
Expert Commentary,
Speaking Engagements
Introductions
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New Media
Media micro
website
Keywords, URLs
Inbound Links,
Bookmarking
Blogs, Widgets,
RSS
Social Networki
ng
Forums, Comment
s
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Media Pitching
Develop Message•Media Release•Announcement
Publicize•Broadcast media release
•Contact Media•Secure Interviews
TV & Print•Track articles•Source clippings
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Media Kits
Cover Letter
Company Profile
Biographies
White Papers
Media Releases
CD of Images
Fact Sheets
Company Brochures
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Contact [email protected]+65 9105 8268