vesta final deliverable - spring 2017 · project leader nicya manocchio business analyst darius...

ConsultYourCommunity

VestaMovement

ConsultYourCommunityatGeorgiaTech


TheTeam

MariaRiveroProjectLeader

NicyaManocchioBusinessAnalyst

DariusRotnemBusinessAnalyst

NihalShahBusinessAnalyst

MarissaPittardMcKinseyMentor

Ching-ChiTuBusinessAnalyst


AgendaTopic Slide

Background Slide4

Communications Slide6

Inventory Slide13

Budgeting Slide17

Expansion Slide23

WrappingUp Slide30


TopicOverview

Communications Inventory

Expansion Budgeting


CommunicationChannels


CommunicationChannelsMayImproveEfficiencyandClarifyDuties

Scheduling

Updates

Customer recommendations/Ideas

Discussion of the day’s strengths and weaknesses (can be personal channel)

Mainly steered by the owners/Maddie

Online In-Office


Trelloasthe“Whiteboard”forIn-OfficeCommunication


The most up-and-coming, easy-to-use app in the recent come-abouts of the tech world

Can create “channels” for discussions, like those aforementioned

Can additionally import photos and files to conversations, or post messages to yourself

SlackasEasy-to-ManageCommunicationSoftware


SlackandTrelloConnectforEase


Inventory


ClassifyingInventoryWillHelpinReducingUnnecessaryCostsandOutstandingStock

Action Items that Vesta was not previously aware of:

● Adjusting and restarting the “negatives” in inventory stock in MindBody

● Changing inventory grouping for consistency via MindBody

Classifications that were created for all inventory in the last 6 months:

● Seasonal

● Keep High Stock/Keep Low Stock

● Choose One Color

● Consider Removing


MoreVisibilityWillIncreaseSalesfortheRXBAR

Have been selling for at least the last 6 months, and average demand per month is very low

Determining low demand factors:

Ingredient list may not be appealing to wide range of customers

Visibility

Could keep this bar in stock while experimenting with a new bar addition


NewProductsWillCouldAppealtoWiderCustomerBaseatVesta


Budgeting


CreateaBudgetingSystemAidforDay-to-DayDecisionMakingProcesses

Objectivesofabudgetingsystem:Create a simple yet adaptive tool to:

Use current and historic financial data to help financial planning

Break down and understand the key sources of revenue and fixed/variable costs

Allow for the implementation of future financial goals and objectives.

Offer potential third party software as options for the client to decide which product best satisfies their current situation


ExcelRevenueTooltoServeasaShortTermBufferforTransitionIntoProfessionalSoftwareUsage

Interactive graphical

breakdowns

Printable financial summary


GoalSettingToolProvidesBetterUnderstandingofFinancialOutlook


UseQuickentoMakeBudgetingEasy

Quicken● #1 Budgeting app for Mac users● Plan your budget for the future● Features include how much to save to reach your goal● Imports bank transactions including credit card accounts● Simplifies taxes● Categorizes small business and personal transactions automatically● $65 to download the software


Expansion


CostEstimatesforExpansionCoverExpensesforaYear

● Getting a budget allocation● Sensitivity analysis which plots years vs inflation for better estimation


DenverandPortlandareBestFitsforExpansion

• Examined: Median salary, location quotient, cost of living, rent, demographics, competition, demand, taxes, regulation, overall culture, etc

• Researched cities:

• Narrowed down to 2 best fit cities

• Denver, Colorado

• Portland, Oregon

○ Austin

○ Denver

○ Portland

○ San Francisco

○ Las Vegas

○ Sacramento

○ NYC


WhyDenver?

• Ranked best place in country for business by Forbes

• 42% of population in target demographic

• Median age of 34

• Proximity to colleges

• Best state for health-conscious population


LowerDowntown• Regarded as the ideal hub for urban living

• Very young population

• Denver’s version of Midtown

• Real estate quite expensive

• Home to most of the core age group of 24-35

• LoDo appealing because of its walkability and mass transit


WhyPortland?• Climate almost identical to Denver

• Cost of living index: 141 (205 for housing)

• Employment per 1000 jobs for fitness trainers: 2.6

• Top marginal individual income tax rate of 9.9%

• State ranked 43rd in Small Business Survival Index

• Location quotient for fitness trainers: 1.51


PearlDistrict• Entertainment/Recreation one of fastest growing

sectors here

• High population/population density

• Growing at 3% per year

• Lower median age than Portland as a whole

• Close proximity to downtown neighborhoods

• Considered the San Francisco of Oregon


Summary

1

2

Communications

• AddCitadelNutritionandPureBlissbarstostock

• Givemorevisibilitytoproducts

Inventory

• UseTrelloasthe“onlinewhiteboard”anduseSlacktomaintainseparateconversationstreams

3

4

Budgeting

• UsetheExceltooltocalculateexpansionCapEx

• Denver&Portlandbestcities

Expansion

• ExpandtheExceltooltoseeaRevenue&Costbreakdown

• TransitiontoQuickenforcontinuousimprovement


Questions?

vesta final deliverable - spring 2017 · project leader nicya manocchio business analyst darius...

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