A Marketing and Educational Service for Independent Veterinary Practices

An innovative program that drives more revenue into your practice by...

Simultaneously educating clients and staff Providing innovative marketing tools Reducing administrative time

Veterinary Marketing & Staff Development ProgramSM

Research conducted by AAHA, NCVEI and other industry groups reveal that educating clients and staff simultaneously on important health topics can dramatically increase compliance and practice revenue.

The Veterinary Marketing & Staff Development Program (VMSDP) addresses this key finding with two full-color educa-tional magazines that are expertly written by members of the veterinary community.

Pet Quarterly® helps market your practice by educating clients about wellness areas that deliver you the best ROI. It can also be used to remind clients about vaccine and pet

Maximize your practice revenue with two of the industry’s most powerful educational tools.

health appointments. The Team simultane-ously educates veterinarians, technicians, and receptionists about the medical care services featured in Pet Quarterly, so they will be prepared to explain those services when the client visits your hospital.

The VMSDP also offers 2nd and 3rd post-card reminders as an optional service.

The program is cost-effective, easy to implement, and requires a minimal amount of staff time.

Complete confidentiality of all client information is assured.

Join other independent veterinarians in providing your clients with a great magazine, reducing your staff workload, and increasing practice profitability!

Reminder or marketing message area for your practice

Same subject matter as Pet Quarterly but directed to professional staff

The Team is published simultaneously with Pet Quarterly

Mailed to clinic in advance for staff meetings

Published 4 times

a year and mailed

monthly

Timely, informative

articles

Charming pet photos

Personalized refrigerator reminder is attached to

the cover

Customize and brand with your

practice logo

One to two additional client visits per quarter will generate a positive return on your investment!

Choose the program that’s right for your practice:

ABC Veterinary Hospital

Because dogs and cats age seven times faster, on average,

than people, significant health changes can occur in a short

amount of time. The risks of cancer, diabetes, obesity, arthritis,

heart disease, metabolic problems and other serious conditions

all increase with age. Twice-a-year wellness exams are impor-

tant for cats and dogs of all ages because they help us detect,

treat, and, ideally prevent problems before they become life-

threatening. Prevention is the real goal of twice-a-year wellness

exams. Call us today to schedule your pet’s semi-annual

wellness exam.

Please call (123) 456-7890 for an appointment

ABC Veterinary Hospital

Dear Ruth Jones,

Jake is due for vaccines and a wellness examination.

Please call (123) 456-7890 for an appointment

ABC Veterinary Hospital

Over the past 20+ years veterinarians and pet owners alike

have begun to recognize the importance of dental health. As

our four-legged friends have moved from the backyard to the

bedroom, we are focusing more on preventative medicine and

enhancing their overall well-being. An important component of

this is maintaining your pet’s dental health. There is mounting

evidence to support a link between the health of your pet’s

teeth & gums with overall health. To help assure optimum

health for your pet please call us at the number listed below to

schedule a dental appointment for your furry friend.

Please call (123) 456-7890 for an appointment

ABC Veterinary Hospital

Dear Betty Thompson,

Chance is due for a Rabies vaccination and parasite

examination.

Please call (123) 456-7890 for an appointment

The Team is published simultaneously with Pet Quarterly

Mailed to clinic in advance for staff meetings

Order now and get ready to save time, save money, and take your practice to the next level of profitability. (888) 275-6523

Reminder & Marketing MessagesReminder & Marketing MessagesThe most popular option! Clients that are scheduled for a reminder receive it on the front of Pet Quarterly. Clients not scheduled for a reminder that quar-ter receive a marketing message instead. Second and third postcard reminders are also available for this option. With this option, your practice is positioned in front of your top clients every quarter.

Reminder MessageReminder MessageThis program works just like your current reminder system. Personalized health reminders from your practice’s client database are printed on the front of Pet Quarterly and streamed to clients on a monthly basis during the quarter. Second and third post-card reminders are also available as a follow-up to this option.

Marketing MessageMarketing MessageClients you select receive Pet Quarterly each quarter with your personalized marketing message printed on the front of the publication.

www.petquarterly.comToll-Free: (888) 275-6523 • Fax: (727) 866-0479PSI • 2951 34th Street South • St. Petersburg, FL 33711

©2010 Purchasing Services Inc. The Veterinary Marketing & Staff Development Program is a service mark of Purchasing Services Inc.

to the Independent Veterinary PracticeThe Veterinary Marketing & Staff Development Program will help maximize your revenue by educating your clients, motivating your staff, saving administrative time and money, and increasing efficiency. You’re never locked in to any agreement. You may increase or decrease the number of magazines that are sent out to your clients, and you may discontinue at any time.

Put the VMSDP to work for your practice now!

Bay Moorings Animal Hospital3695 50th Avenue SouthSt. Petersburg, FL 33711(727) 867-1000

Dear Dennis Nelson,HAMLET is due for Rabies Vaccination and a Parasite Examination.

Please call (727) 867-1000 for an appointment.

To: Mr. Dennis Nelson 164 Laurel Mountain Court St. Petersburg, FL 33711

PRESORTEDFIRST-CLASS MAILU.S. POSTAGE PAIDST. PETERSBURG FLPERMIT NO. 123

By choosing our 2nd and 3rd postcard reminder options, you can cut down on administrative time and save even more money. Simply upload your file and we do everything else for you quickly, accurately, and cost-effectively.

Use the VMSDP for your entire reminder program.

Save even more time and money!

An Educated Staff Better Client Compliance Increased Practice Revenue

0311-10BRO