vfx town hall : pricing with todd sattersten
DESCRIPTION
VFX Town HallTRANSCRIPT
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Special session
Pricing & business modelsApril 2, 2010
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Welcome
Thank you for attending.Special thanks to
Harry Sherman& WebEx.com
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Today’s Panel
Moderator : Lee Stranahan Guest : Todd Sattersten
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Backgroundthe chris defaria challenge:
Thinking about VFX business models
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Chris defariaV.P. effects & Animation, warner bros.
Is VFX a commodity?
“I think we’re in a period right now of commoditization of what used to be a unique art.”
- VFX Town Hall #1
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Chris defariaV.P. effects & Animation, warner bros.
Is there a sustainableVFX business model?
“I don’t see a lot ofInnovation in theBusiness model”
- VFX Town Hall #1
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Answering the challenge
Both issues relatedirectly to a key
business concept:PRICE
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Todd Sattersten
Co-Author The 100 Best Business
Books Of All Time
AuthorFixed To Flexible
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commodities
What is a commodity?Is VFX a commodity?
How does a ‘commodity mentality’effect pricing decisions?
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BUSINESS MODELS
• What is a business model?• Can businesses operate without one?
• How does pricing relate?• What is a 21st Century business model?
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Pricing
• What are examples of pricing strategies?• How does price relate to branding?
• Bricks vs. Bits
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audienceQuestions &
answers
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Thank you!