Factsheet

VGI Global Media PlcNo.1 O2O Solutions Provider

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VGI at One Glance

ADVERTISING

Rabbit Group – the leading digital solutions. Their

main business is Payment, which they have joined

hand with the leading partners including BTS, AIS,

Line, Kerry Express and BBL.

Currently, Rabbit Group is the largest micro-

payment platform with more than 12mn users.

Through Rabbit Group’s data analytics, enabling VGI to offer measureable and targeted advertising.

In July 2018, VGI successfully acquired 23% in

Kerry Express – the leading parcel delivery in

Thailand. Kerry Express pioneered payment-on-

delivery in the country including the acceptance of

cash or Rabbit LinePay upon the deliveries to

households. Our logistics and activation allow us

to connect with more than 40mn customers every year.

DATA

O2O SOLUTIONS

Since VGI was established in 1998, we have been committed to be Thailand’s most customer-oriented media company. VGI is now a unique market leader in

Thailand providing fully integrated Offline-to-Online (O2O) Solutions.

Currently, our business comprises of 3 main businesses including 1) Advertising, 2) Payment and 3) Logistics. These 3 platforms enable VGI to leverage on data

and allow VGI to deliver O2O Solutions. Hence, we eventually provide 3 key customers’ objectives – awareness, engagement and conversion.

ConversionEngagementAwareness

With over 20 years of experience in advertising

business, VGI has built the largest and most

captive Out-of-Home (“OOH”) media platform.

Currently, our media covers 4 principal segments:

1) Transit, 2) Office, 3) Outdoor and 4) Aviation

with over THB 7,000mn inventory on hand

covering nationwide network.

PAYMENT LOGISTICS

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O2O Solutions in Consumer Daily Life

Walking pass by McDonald’s

AdvertisingOut-of-Home and Online media

syncronisation

McDonald's Promotion on BillboardBesides BTS, we have other OOH

media to reach wider audience

McDonald’s Promotion on FacebookOur big data enables the target

audiences to see the same advertisement both OOH and Online

Being notified McDonald's

Promotion via LINEDirectly push to LINE Official Account

users nearby the brand’s beacon.

Grabbing Meal at the shop on BTS

station, Paying by Rabbit LINE Pay.Payment made easy by Rabbit LINE Pay.

Going to work via BTSGet behavioral data from Rabbit Card.

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Reasons to Invest in VGI

A unique position to grow revenue

• The leader in O2O Solutions, creating a seamless customer experience

• O2O Solutions enabling advertisers to reach target audiences at every

stage of the consumer journey with greater efficiency and effectiveness.

Diversified world-class assets

• Consolidated OOH advertising channels with over THB 7,000mn inventory

on hand

• Partnership with leading players including transportation, logistics,

telecommunications, mobile and messaging and micropayment

applications

• Potential reach of over 40mn people in the right place, at the right time and

with the right message

Leading and exclusive market positions

• Unique, long-term contract portfolio with 30-year exclusive contracts.

• Future growth underpinned by relationship with BTS and its preeminent

role in mass transit development in Thailand. 4 – 5 times expected

increase in transit media capacity by 2021/22.

• Having Rabbit Group – the largest micropayment service provider in

Bangkok.

Largest and most profitable media company

• No. 1 listed Media Company on SET by market capitalisation of THB

59,303m (USD 1,786m) as of July 2018.

• Most profitable OOH media company in Thailand and is the top five most

profitable OOH media companies in Asia, generating THB 3,936m in total

sales revenue with a superior profit margin of 21.5% in 2017/18.

• Offer no less than 50% of net profit in dividend payment.

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Advertising Network

• Over 6,000 static and digital display on

30 BTS stations and 52 trains

• >8,000 merchandising area

No. 1 Transit media in Bangkok

TRANSIT

No. 1 Office media in Bangkok CBD

OFFICE

• 1,350 digital screens in 175 office buildings

The leading Outdoor media with nationwide

network coverage and overseas expansion

OUTDOOR

• >2,000 static billboards

• 35 digital billboards

• >500 street media

• Media at 14 airports in Thailand and

Yangon airport in Myanmar

• 343 digital screens

• 76 airlines media

• 57 jet bridges

No. 2 Aviation media

AVIATION

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Payment Network

Rabbit Card (Offline)

E-Payment service for making payments across

BTS network and participating merchants.

• 9.3m rabbit cards issued

• > 6,400 retailer points

Rabbit Line Pay (Online)

E-Wallet service embedded in LINE application.

• 3.4m rabbit line pay users

PAYMENT

Rabbit AEON Card

• Provides micro loan through the JV with AEON

• >1,380 outstanding loan

Rabbit Finance

• Online financial product aggregator services

SERVICES

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Logistics Network

LOGISTICS

Partnership with Kerry Express,

the No. 1 parcel delivery in Thailand

• >800,000 parcels delivered daily

• 6,000 delivery vehicles

• 300 parcel shops

• 700 distribution centers

• >2,500 services point at shop alliance such as office mate and family mart

ACTIVATION

• Services across BTS network

• >1,000 nationwide stores

• >6,000 promoters

The leading demonstration services reaching to

end-consumer nationwide.

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Financial Data

(Unit: THB mn) 2016/17 2017/18 YoY (%)

Revenue from services 3,051 3,936 29.0%

OOH Media revenue 2,681 3,559 32.7%

Digital Services revenue 371 378 1.9%

Gross profit 1,783 2,401 34.7%

EBITDA 1,357 1,691 24.7%

Net profit 826 846 2.4%

Total assets 7,985 9,617 20.4%

Total liabilities 4,880 3,699 -24.2%

Shareholders' equity 3,105 5,917 90.6%

Gross profit margin 58.4% 61.0%

EBITDA margin 44.5% 43.0%

Net profit margin 27.1% 21.5%

Debt to Equity1 1.6x 0.6x

ROE 23.8% 18.8%

Earnings per share 0.12 0.12

Dividend per share2 0.06 0.09

KEY FINANCIAL DATA

TRANSITTHB 2,262mn

57.5%

9.6%

DIGITAL SERVICESTHB 378mn

8.6%

OFFICE & OTHERTHB 338mn

24.3%

OUTDOORTHB 958mn

THB

3,936mn

2017/18 REVENUE CONTRIBUTION

OPERATING REVENUE AND GROSS PROFIT MARGIN

1,4011,977

2,838 3,149 2,9632,341

3,0513,936

35.3% 34.5%

54.6% 57.4% 55.3%62.4%

58.4% 61.0%

2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18

Operating Revenue Gross Profit Margin (%)

7YRS CAGR = 15.9%

Note: VGI's fiscal year runs from 1 April to 31 March

1Total interest bearing debt/total shareholder’s equity 2The total dividend payment from 2017/18 operations was THB 741mn

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STOCK PROFILE SHAREHOLDING STRUCTURE

% out of

total

1 Bangkok Mass Transit System PCL 46.8

2 BTS Group Holdings PCL 24.0

3 Bangkok Bank PCL 8.7

4 Credit Suisse Ag, Singapore Branch 2.3

5 N.C.B. Trust Limited-norges Bank 11 1.6

6 State Street Europe Limited 1.5

7 Thai NVDR Company Limited 1.4

8 South East Asia UK (Type C) Nominees Limited 1.2

9 Phatra Securities PCL 1.0

10 Kasikorn Securities PCL 0.9

Total 89.4%

Top 10 Shareholders:

Stock Symbol: VGI

Market: Stock Exchange of Thailand (SET)

Industry: Services

Sector: Media & Publishing

Share Price: THB 7.10 (as of 31 July 2018)

Market Capitalisation: THB 59,303mn / USD 1,786mn

Outstanding Shares: 8,557mn shares

Free Float: 27.5%

Share Price Performance:

Note: As of 31 July 2018

Kanjanapas

Family

BTSG’s

Minorities

46.8%

0.5%

28.6%24.0%

0.1%

41.0% 59.0%

97.5% BTSG

PublicBTSCKanjanapas

Family

VGI

0.6%

Note: Shareholding structure as of 17 July 2018

7.10

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1,200

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VGI TURNOVER (RHS) SET Index (rebased) VGI TB

ADTV = THB 115mn