VGU BIS 2010 – Strategic IT Management course by Prof. Tomas Benz

Do Duc Toan – Nguyen Dang Vinh – Tran Quang Minh Tan

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Agenda

Introduction SCOR Model

Complete Model

Components Govern

Source

Deliver

Make

Advantages of IIM

Conclusion

Q&A

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What is IIM?

Integrated Information Management (IIM) – Central

management processes needed to provide information for

decision maker

Use Information as strategic resource

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Introduction

Integrated Information Management – Applying

successful industrial concepts to IT

A book of Zarnekow and Walter Brenner

Provide a framework need more further research

and development

The main idea is transforming IT services to IT

“product” and applying the production model

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SCOR Model

SCOR Model – 5 processes

A management tool, spanning from the supplier's supplier to the

customer's customer

Does not attempt to describe the every business process or activity

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SCOR Model (cont.)

Planning processes: coordination of supply-demand, support

purchase, production, sales,..

Source processes: for purchasing

Make Processes: Production of final product

Delivery Processes: invoice completion, logistics, distribution

Return processes: cancellation order, product return

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IIM Model

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Components of IIM

Planning processes: coordination of supply-demand,

support purchase, production, sales,..

Source processes: for purchasing

Make Processes: Production of final product

Delivery Processes: invoice completion, logistics,

distribution

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Govern

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Govern (cont.)

Strategic Direction (aka Strategic Alignment)

Long term, align with business strategy

Value Delivery

Cost vs. Benefits: Customer satisfaction, competitive advantages,

employee productivities

Risk Management

Identify, evaluate, minimize,..

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Govern (cont.)

Controlling a.k.a Performance Measure

Identify the suitable measurements and key indicators to

establish a steering and controlling cycle

Resource Management

Internal and External resources

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Source

Source: Management of service supplier relationships.

The Source Process is the link between the service provider’s

Deliver Process and the customer’s Make Process.

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Source come from?

From the outsourcing market:• Purchase of hardware resources (e.g. computing power, memory, etc. in the context of an

outsourcing of computer center operations)

• Purchase of personnel resources (e.g. external development resources in low wage

countries)

• Purchase of software solutions (e.g. in the context of application service providing)

• Purchase of hardware components (e.g. computer systems, printers, etc.)

From internal contribution:• Email service

• IT workstation service

• A personnel process (e.g. wage and salary statement production), including the interface

to financial accounting

• An electronic selling process (e.g. electronic ticket production)

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Tasks with Source Processes

Sourcing Strategy Strategic alignment of the Sourcing Strategy Analysis and selection of basic sourcing alternatives Strategic Supplier Management

Sourcing Planning Purchasing planning Supplier selection Contract negotiation Supplier planning

Sourcing Controlling Purchasing monitoring and evaluation Supplier monitoring and evaluation Problem Management

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Delivery

The Deliver Process is the interface between the service provider and the service customer.

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Delivery (cont.)

Mediating function of the Deliver Process between service provider and customer

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Deliver Process’ central tasks

Delivery Strategy Strategic positioning in market and competition Strategic alignment of offering portfolio Pricing Strategy Communication Strategy Distribution Strategy

Delivery Planning Requirement Management Quality Management Pricing Planning Communication Planning Distribution Planning

Delivery Controlling Quality Controlling Communication Controlling Distribution Controlling

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Make

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Make (cont.)

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Portfolio Management

What services will

be offered

Internal view of

“Deliver” Process

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Development Management

“Engineering”

Design and

organization of

application systems

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Production Management

It is where the

products are actually

produced

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Make (cont.)

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Advantages of IIM

Increase the effectiveness, efficiency of IT units

Improve collaboration with customer

Increase transparency of IT “product”

Promote the marketability of IT

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Conclusion

A general framework

Need to be described more detail, supplement more

methods...

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References

Integrated Information Management: Applying Successful Industrial Concepts in IT, Rüdiger Zarnekow, Walter Brenner, Uwe Pilgram.

A Product-based Information Management Approach, Rüdiger Zarnekow, Walter Brenner - University of St. Gallen.

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Q&A

…for your attention !!!