vibes, inc. 7p case analysis
DESCRIPTION
A case analysis on the 7P Marketing Strategy of Vibes, Inc.TRANSCRIPT
Case Analysis: Vibes, Inc.
7P Marketing Approach
Yashmin B. LumbaoAteneo Graduate School of Business
May 2010
Outline: 7Ps: Vibes, Inc.
Potential Market (who?) Primary Target Market (who?) Positioning (how?) Product (what?) Price Promo Place
Vibes, Inc. – Potential Market
Customers – those who want
to relax, be relieved Competitors – massage clinics,
spa Other stakeholders – persons with
disabilities & their dependents
Vibes, Inc. – Primary Target Market
Massage at home
Shoppers (malls)
Travelers (airports)
Vibes, Inc. – Positioning
Encourage the market to help
improve lives of persons with
disabilities (PWD) through
massage services Public awareness on the
capabilities of PWDs Limited membership
Vibes, Inc. – Product
Scientific therapeutic massage & reflexology: Massage at home Massage at booths Massage at clinics Corporate massage
Vibes, Inc. – Price
Affordable rates
Vibes, Inc. – Promo
Discounted rates during
off-peak hours
Classified ads – buy & sell and
panorama
Vibes, Inc. – Place
Near homes
High traffic areas Malls Airports
Focus within Metro Manila and nearby
provinces only
Yashmin B. LumbaoAteneo Graduate School of Business
May 2010
Case Analysis: Vibes, Inc. 7P Marketing Approach