online 11.2010

© P

ho

to: h

enr

ik s

or

ens

en

With the h4D-40, hasselblad is bringing ultimate image quality to an entirely new generation of photo graphers, and provides the perfect entry point into the hasselblad world. Featuring a 40 Megapixel Medium Format sensor, our Phocus software, and the new true Focus AF, the h4D-40 is as easy to use as any 35mm camera.

the perfect base to realize your creativity.

the h4D Camera Generation

3 ONLINE 11/2010

4 >> NewsPhoto Project 2011: Italian portrait photographer Andreas Nestl came up with the most appealing project, which he’ll be carrying out in spring with Hasselblad support · salon de la Photo: The Hasselblad booth at the French photography event.

6 >> Oli TeNNeNTIn the new, fully equipped Hasselblad Studio in London, British photographer Oli Tennent took fascinating motorbike pictures: With an H4D-50MS he produced detailed images of a BMW S 1000 RR and a Harley Davidson Fat Boy Special.

20 >> Tim wallaceUsers of the Hasselblad Owners’ Club have chosen an image by the car photographer as Photo of the Month. At VICTOR online he introduces some of his most beautiful shots, and explains why he likes projects that take him outside his comfort zone.

24 >> julia fullerTON-baTTeNLondon-based conceptual artist, former Hasselblad Master Julia Fullerton-Batten, goes for street castings and a mixture of artificial and natural light, resulting in modern, deeply symbolic, living tableaux, that will linger in your mind.

34 >> PreviewItalian photographer Daniele Barraco is passionate about people – their faces and their stories. His uncompromising, expressive black & white portraits show both normal people like the newsagent Danilo, and celebrities such as the singer Eugenio Finardi.

EDITORIAL CONTENT

Photokina was great for Hasselblad. Our cameras and lenses were as popular as fresh-baked buns, which is very rewarding for everyone, and confirms the value of the out-

standing work done over the past months and years. The volume of orders placed at the world’s most important photography fair also means a lot of work – for myself, as Production manager Hasselblad, as well as my colleagues in manufacturing. Since the fair, production in Copenhagen and here in Gothen-burg is humming. We’re all extremely busy, working to deliver our excellent wares as fast as possible.

To achieve this end, it is very useful that the Hasselblad management always invested in newest production equipment in Gothenburg. Equally important is the fact that I can count one hundred percent on my colleagues. Most of them are long-standing, faithful helpers who put every effort into the perfect manufacture of Hasselblad products. We have Christina and Pia, for example, working here for the past 25 years, and assembling camera bodies since 2002; and Heli and Dusica, who’ve also been with Hasselblad for 25 years, and who produce the core of the lenses – the exposure and aperture unit. An absolute expert in his area, Ove, who works at incom-ing inspection, has been part of the team for 27 years. He knows how to operate the Zeiss measurement equipment in order to fulfill Hasselblad’s demands on mechanical parts to guarantee reliability and perfor-mance. It is the experience and care of colleagues like Christina, Heli and Ove that ensure that we deliver the best possible cameras to our Hasselblad customers.

To keep in touch with the needs of our custom-ers, we also pay close attention to the feedback from photographers. The new Hasselblad studio in London provides the perfect opportunity to hear their praise, criticisms and desired improvements. The fully-equipped professional studio, boasting over 2000 square feet of shooting space and 4,8 meters of ceiling clearance in Hoxton – the heart of London’s photographic district – is primarily designed as a benefit to Hasselblad owners, offer-ing preferential rates to those registered in the UK. Photographers also have the chance to rent the latest Hasselblad equipment and an expert digital opera-tor at the studio. British photographer Oli Tennent was one of the first to use the new studio. With an H4D-50MS he immortalized two fascinating motor-bikes, a BMW S 1000 RR and a Harley Davidson Fat Boy Special. Beginning on page 6, you can see his super sharp, graphic images of the cult bikes.

I hope you enjoy and are inspired by this issue of VICTOR online.

Yours,Christian Döbeln,

Research & Development – and Production Manager Hasselblad

british photographer Oli Tennent used an

H4D-50ms for a motor-bike shoot at the new

Hasselblad studio

4 ONLINE 11/2010

victornEWS

Hasselblad users all over the world exchange news on the Hasselblad Owners’ Club (HOC) site. At the end of October, registered users chose a new Photo of the Month, taken by Raffaele Sorbi. With this picture, the Italian photographer prevailed over the strong com-petition. We will fully introduce him in the December issue of VICTOR online. ■

HocHasselblad

Owners’ Club11/2010

When the Salon de la Photo opens its doors in Paris early November, Hasselblad will be at the event with a comprehensive presentation. In addition to the new products recently introduced at photokina, there will be information about the company’s hard and software and a full-scale model shoot.

From Thursday, November 4, to Monday, Novem-ber 8, the fair invites visitors to the Pavilion 4 of the Parc des Exposition de la Porte de Versailles. Last year over 70.000 came to learn about the latest innova-tions. This year, Paris will once again welcome the elite of the photography scene – from manufacturers and

software suppliers, to service providers. This year at the Hasselblad booth, professionals will be able to watch a full scale, live photo shoot, focusing on beauty and portraiture. Visitors to the trade fair will also be able to appraise the latest Hasselblad products, which were presented at photokina at the end of September. In ad-dition to the new H4D-31, they will be able to examine the CFV-50 digital back for V cameras, the two com-pletely redesigned HC 3.5/50-II and HC Macro 4/120-II lenses, and the many innovations that the newest Phocus software version 2.6 has to offer.

At the same time, the Salon de la Photo is the perfect chance to meet Uwe Moebus – the recently appointed boss of Hasselblad France . “I’m really looking forward to my new job and, in particular, to an exciting and productive collaboration with the colleagues and cus-tomers of Hasselblad France,“ Moebus explains. “I’m sure the Salon de la Photo will be a good starting point for this collaboration and I would be very happy to meet and welcome many of you at the Hasselblad booth. ■

Trade FairThe booTh aT The Salon de la PhoTo

A jury of experts has chosen Andreas Nestl’s photo proposal as the winner of Photo Project 2011. In recognition, Hasselblad will support the Italian portrait photographer in realizing his “Children’s Dreams” project. “I aim to give expres-sion to children’s daydreams, while still capturing their soul and sensitivity,” Nestl says, summarizing his ambitious idea. This past summer, Hasselblad Germany invited photographers to submit outlines, looking to find the most exciting project for 2011. Judging was based on the pro-fessional demands, photographic concept and creativity for the applicant. Andreas Nestl’s project “Children’s Dreams” met with success. “It was not an easy decision for the jury, but in the end it was Nestl’s extremely courageous idea to capture chil-dren’s dreams in photographs that tipped the balance,” Frank Riecke, Marketing Manager of Hasselblad Germany, ex-plains. Nestl is now looking for expressive children aged three to ten to help him with the project. Submissions for casting, including a photo and short personality de-scription of the child, can be sent straight away to info@andreasnestl.com.

To date, Nestl’s portrait work includes the photo book “Mother Earth”, featur-ing pregnant women, and a series of Italy’s best known senators and the presi-dent of the Italian Senate. Nestl will have three months next year to complete the “Children’s Dreams” project. During that time, he will be loaned top quality Hasselblad equipment, and will be given professional marketing, PR, and distri-bution advice. His “Children’s Dream” images will then appear in VICTOR on-line, and will be exhibited and sold at the renowned online gallery, seen.by. ■

pHOTO prOjeCT 2011winning PhoTo PRoPoSal choSen

italian photographer andreas nestl (above) submitted the most exciting project 2011 proposal. among his existing works is the portrait of nobel laureate Rita levi-Montalcini (left)

Hasselblad advertising_english_traz.indd 1 08.09.2008 15:09:29 Uhr

Oli TennenT In the new Hasselblad Studio in London, British photographer, Oli Tennent, took an H4D-50MS to shoot two fascinating motorbikes: a BMW S 1000 RR and a Harley Davidson Fat Boy Special. The resulting, very graphic images, capture the unique details of both machines, whilst also underlining the contrasts that exist between the two cult motorbikes.

6 ONLINE 11/2010

This picture of the Harley Davidson Fat Boy Special was the last of the shoot, taken just when everyone was thinking of packing up as it was Fri-day evening; but Oli Tennent was very happy to capture this last motif

“i was trying to get a feeling of lightness where all the light was bleeding from behind, and wrapping round the bike,“ the British motor vehicle specia-list, Oli Tennent, explains

9 ONLINE 11/2010

10 ONLINE 11/2010

11 ONLINE 11/2010

With the Harley, Tennent was going for the opposite feel to the BMW: He was looking for a sense of heavy dark brooding menace. With the H4D50-MS he did an im-pressive job of achieving just that

12 ONLINE 11/2010

13 ONLINE 11/2010

“The BMW has some great and unusual shapes, and i wanted to get some of that android feel,”

Tennent explains, remembering the “i, Robot” movie. The new BMW S 1000 RR was given to

him on loan from the creators of www.bahnstormer.co.uk

14 ONLINE 11/2010

Alluding to the association of the BMW with “i, Robot”, Tennent

describes the Harley as “the slight-ly skeletal menacing ‘bad robot’.

The red light is the alarm tell-tale light we couldn’t switch off, which

appeared in one of the frames. it seemed to add to it so we left it in!”

15 ONLINE 11/2010

17 ONLINE 11/2010

in this picture, Tennent once again achieved a very light feel-ing, depending fully on one light blasting from behind. “Here you

see a deliberate flare through the front wheel, although Hasselblad

lenses are so good it takes some doing!“ he comments

18 ONLINE 11/2010

Oli Tennent was one of the first photographers to try out the new Hasselblad Studio in Hoxton – in the heart of London’s photography dis-trict. He spent two days at the end of October in the fully equipped pro-fessional studio, boasting over 2000 square feet of shooting space and 4,8 meters of ceiling clearance, pho-tographing two contrasting motor-bikes – a white, hi-key, hi-tech BMW S 1000 RR, and a black, lo-tech Harley Davidson Fat Boy Special. Tennent not only emphasized the light side against the dark, but also the contrast between the sophisticated BMW – considered the most technologically advanced sports bike currently avail-able – and the new Harley Davidson that, while technically not much dif-ferent from the 1950s models, still focuses on the riding experience, and still conveys the bad boy image. Above all else, Tennent’s super sharp pictures bring out the shapes and the detail of both machines.

Born in London in 1963, Tennent came into photography thanks to his father, who left the Foreign Office in the early 1970s to become a full time artist. During his second year at Bournemouth Art College, Tennent was already selling sports pictures of local events to newspapers and specialist magazines. Since then he has become a successful professional photographer, known in particular for his action pictures of bikes, cars and planes. His clients include the likes of Jaguar, Dunlop, Eurocopter, Seat and Land Rover, as well as a whole range of magazines.

Tennent only started doing studio photography in the last nine years. “What I love, in contrast to the work I do outside, is the complete control: Lighting, subject, and so on, can all be manipulated. The feeling of creat-ing rather than just recording is ter-

PORTFOLIO Oli TennenT

rific. When you start with an empty room, you have to add everything you want yourself, which is a great freedom. My studio work seems much more abstract, more graphic,” Tennent explain, when talking about the result of his labors.

The photographer normally uses an H3DII-39, but for the shoot in the Hasselblad Studio he rented an H4D-50MS. “The modern genera-tion of Hasselblad digital cameras is outstanding. The integration of the system makes them a joy to use and, because the system was designed from the ground up, you just know all the parts will work together seam-lessly,” Tennent, who was using the multishot camera for the first time, enthuses. “The quality is staggering,” he adds, convinced that the retouch-er will be delighted when he sees the excellent quality of the pictures.

Tennent and his team were quick-ly impressed. After getting the Harley through the ground floor doors and into the studio without any difficul-ty, and then hanging up a black velvet backdrop, they were ready to get go-ing. The pictures were immediately visible on the studio’s two big moni-tors, earning a well-deserved, wow! Tennent brought his assistant to help at the Hasselblad Studio. The camera equipment, rented from Pro Centre, came with an expert digital opera-tor and the 20% discount benefiting anyone using the Hasselblad Studio. The studio itself is primarily de-signed for Hasselblad users, offering preferential rates (up to a 60% dis-count) to registered UK owners. It’s not only the pricing policy that Ten-nent appreciates, however: Above all it’s the studio’s central location, as well as being able to drive bikes and trikes right inside. “If I need a studio in London, it’s perfect,” Tennent ex-plained, after finishing the shoot.

it would be hard to get a more minimalist picture of a Harley

Davidson. “i was looking for the most minimalist shape i could on

the bike. And i got it – just one strip of light,” Tennent explains

Please find this movie at www.victorbyhasselblad.com

19 ONLINE 11/2010

20 ONLINE 11/2010

21 ONLINE 11/2010

Tim Wallace held his first camera at the age of seven. By the time he was 16, he was working in the dark-room of a local newspaper and tak-ing pictures for an agency. At 22, he joined the Royal Marines, and later worked in management for Media and Communication companies. In 2007, he turned a new page, deciding to become a professional photogra-pher. Although best known for his car photography, Wallace prefers not to be put in a box. His commercial work includes other areas, such as the recent photo shoots for the super yacht segment. In addition, Wallace organizes yearly live shoot seminars. The picture chosen by the HOC be-longs to a project titled “Little Miss Innocent” (page 20). “My idea was to shoot something totally outside my comfort zone, away from cars and products. However, I wanted to give it my creative stamp. So it was inevitably slightly controversial with the use of fake furs, which was meant to represent the use of real furs in the fashion industry in years past,” Wallace explains. The English pho-tographer did the shoot with an H3DII-39 and 50-110mm lens, and is already looking forward to his next jobs. “A wise man once said that if you can find a job that you love, then you’ll never work an-other day in your life. This is how I feel most of the time – passion-ate and full of hope for exciting things to come.”

Vita: Born in York/England in 1968.

freelance photographer since 2007.

His clients include Aston Martin, Land

Rover and Kenwood.

www.ambientlife.co.uk

www.hasselblad.com/hoc

HOCHAssELBLAd

OwnERs’ CLuB10/2010

TiM wALLACEMembers of the Hasselblad Owners’ Club have chosen

a picture by Tim Wallace as Photo of the Month. Introducing the British car photographer and his aesthetic world.

22 ONLINE 11/2010

HOCHAssELBLAd

OwnERs’ CLuB10/2010

24 ONLINE 11/2010

Born in Bremen and living in Lon-don, fine art photographer Julia Fullerton-Batten has won dozens of national and international awards over the past ten years. In particular, her teenage girl trilogy has captured much attention. Following ‘Teen-age Stories’ and ‘School Play’ she re-cently completed the third part: ‘In Between’. “In my images I’m trying to convey something about teenage angst. During the transition from childhood to womanhood, girls step into the unknown, constantly ap-praising their new status within their own body and within society,” Ful-lerton-Batten explains. Rather than using an agency, the photographer did street castings to find the girls she needed. The slight awkwardness of the untrained models emphasizes the naturalness of the pictures. “‘In Between’ captures moments in time as the teenager progresses from girl to becoming a young woman – the changes she senses and feels are captured in the images by upward motion, the changes are suspended momentarily before moving on. She takes time out to daydream about the future or to appraise where she is on her journey,” she says. “My images are free of emotion. I don’t show an-ger, frustration, anxiety, joy or hap-piness on the faces of the girls, but build up the tension of the scenes using broken glass, fallen mirrors and so on, conveying the uneasiness, clumsiness, or uncertainty of the teenage years.” The pictures on the following pages are from the ‘In Be-tween’ series, and were taken with an H3D-39. Her next series will focus on boys and girls showing the awkward-ness between the sexes.

www.juliafullerton-batten.com www.hasselblad.com

Hasselblad Master portfolio

fine art

Julia Fullerton-Batten

fine art

Julia Fullerton-Batten

27 ONLINE 11/2010

28 ONLINE 11/2010

31 ONLINE 11/2010

32 ONLINE 11/2010

34 ONLINE 11/2010

Next victor oNliNe: 1 December 2010

Items and topics in the next issue of VIcTOr online may be changed or post-poned due to editorial or other reasons.

brOnek kOzka >> carefully constructed

images of human beings and their surroundings

DanIele barracO >> Uncompromising and expressiveblack & white portraits by the Italian

Be surprised by inspiring portfolios, keep up-to-date with the most significant photographic trends and read leading news for the photography community. On December 1st, 2010, check your monitor for the next issue of VICTOR online.

realization: IDC Corporate Publishing GmbH, Hamburg, Germany

All articles and illustrations contained in the online magazine are subject to the laws of copyright. Any form of utilisation beyond the narrow limits imposed by the laws of copyright and without the expressed permis-sion of the publisher is forbidden and will be prosecuted. We accept no respon sibility for unsolicited material and this will only be returned if appropriate postage is included.

Hasselblad is a registered trademark of Victor Hasselblad A/S, Denmark. Place of jurisdiction and execution: Hamburg, Germany

VICTOR online | 11/2010www.victorbyhasselblad.cominfo@victorbyhasselblad.com

Publisher: Stephan Bittner, Center of Service GmbH

Publishing House/Advertising:Center of Service GmbHHammerbrookstr. 9320097 Hamburg, GermanyTel.: +49.40.25 40 48-69 (Fax: -40)E-mail: info@centerofservice.com

Photographer relations Manager Hasselblad: Christian NørgaardChristian.Norgaard@Hasselblad.dk

ImprInT

HOCHasselblad

Owners’ Club11/2010

>> Discover the aesthetic world of the photographer who took

the Hasselblad Owners’ club photo of the month: raffaele Sorbi

“The best camera systems in the world require the best compact fl ash

solution. With the launch of the new H4D-40, Hasselblad has looked

to the SanDisk Extreme® Pro™ CompactFlash® cards as the best choice

for reliability and speed, creating a perfect blend of the world’s best

digital technology.”

–Mark Duhaime, VP Marketing, Hasselblad USA

*up to 90 MB/sec read/write speed for Extreme Pro; up to 60 MB/sec for Extreme. Speeds based on SanDisk internal testing performance may be lower depending upon host device. 1 megabyte (MB) = 1 million bytes x=150 KB/sec. 1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage. 10 year warranty in Germany and regions not recognizing Lifetime limited warranty. © 2010 SanDisk Corporation . All rights reserved. SanDisk, the SanDisk logo, CompactFlash and SanDisk Extreme are trade-marks of SanDisk Corporation. Registered in the U.S. and other countries. SanDisk Extreme Pro and Power Core are trademarks of SanDisk Corporation

From the global leader of fl ash memory cards

90 MB/secondcapacities up to 64 GB

60 MB/secondcapacities up to 32 GB

© Claudia Goetzelmann

www.sandisk.com

SANDISK AD FOR HASSELBLAD; 30 X 38 CM