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Victor by Hasselblad magazine (2010/12)


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online 12.2010

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Photographers who have but one thing in common – a desire to take their photography to the next level, to set themselves apart from the crowd. The H4D-40 Stainless Steel will let you take your photography to an entirely new level. And in style.

Naturally, stainless steel or otherwise, all H4D-40 cameras give you full access to the entire Hasselblad system of software, lenses, and features. As a Hasselblad photographer, your images already stand apart. Now your camera can as well.

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4 >> NewsHasselblad Masters 2010: Last chance! Online submissions in the eleven categories can be made up till December 31 · HassyNYC: Hasselblad’s pioneer online community is hon-ored with two Direct Marketing Association Awards

6 >> daNiele barraCoItalian photographer Daniele Barraco is passionate about people – their faces and their stories. His uncompromising, expressive black & white portraits show both normal people like the newsagent Eddy, and celebrities such as the funk legend Maceo Parker.

22 >> raffaele sorbiUsers of the Hasselblad Owners’ Club have chosen an image by the Italian fashion photographer as Photo of the Month. At VICTOR online he introduces some of his most beautiful shots, and explains how he achieved the results he was aiming for.

26 >> broNek kozkaIn two personal projects, Australia-based commercial photogra-pher Bronek Kozka explores how people inhabit their spaces and the notions of home and homelessness. The images taken by this former Hasselblad Master are carefully constructed tableaux.

40 >> previewIn the contrast-rich, dramatic portraits of his “Colombia” series, Dutch photographer Niels van Iperen immortalizes the diversity of the South American country’s inhabitants, whilst also presenting a multi-faceted and hopeful image of his adopted home.


How long does it take to capture a unique photograph? Many would say that it takes a split second. Others would prob-ably say several days, or even months; and for others it takes

a few years. The answer and the truth probably lie somewhere in the gray area in between – a photo-graph takes whatever time it takes, as well a unique and historical context. Traditionally speaking, Hasselblad has always cherished good photography, and – regardless of the time it takes to shoot a picture – loved and supported the many Hasselblad pho-tographers whose images have preserved even the smallest moment in time. This year we celebrate a new generation of unique photographic talent – this year’s Hasselblad Masters. Together we released the superb photo book “Hasselblad Masters vol. 2 – emotion”, and together we held quite a number of Master exhibitions around the world.

We started at photokina in Germany back in Sep-tember, where we launched the Masters book and put together a great exhibition at the Visual Gallery. Since then, the Masters exhibition has traveled around the world to Macao/China, New York/USA, London/England, Bogotá/Colombia, Woerden/Netherlands and Zingst/Germany. As Photographer Relations Manager, I am also responsible for the global Masters program, and I was very happy to see the positive reaction to the works of those international photographers we have recognized with our highest award. During the opening receptions – like the one held at theprintspace gallery in London – or during Shoot NYC where the pictures were also shown, many visitors spoke to me saying how delighted they were and how the contributions by the Hasselblad Masters had stimulated and inspired them.

If you would also like your photos to catch the public eye, you have till the end of the month to submit them to the Hasselblad Masters 2010. From among the eleven categories on our website, you can choose the one you would like to participate in, and then upload your five best images – and, who knows, you may soon become part of the distinguished Hasselblad Masters family. You will find details on how to register, as well as information about the jury of experts, on the News page of this issue.

Starting on page 26, bronek kozka, the 2008 Hasselblad Masters Award winner in the Gen-eral category, is showing his newest art work – “Kew House”and “Home”. The detail-rich, impressive images are truly worthy of a Master, and will hope-fully inspire you to submit your own photos by December 31 – after all, inspiration is the key to the Hasselblad Masters Awards.

Yours,Christian Nørgaard,

Photographer Relations Manager Hasselblad

daniele barraco set up a mobile studio in Milan where he used

an H3dii-31 to portray passersby – among

them, Maria dolores

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Hasselblad users all over the world exchange news on the Hasselblad Owners’ Club (HOC) site. At the end of November, registered us-ers chose a new Photo of the Month, taken by Edward Alba. With this picture, the Peru-vian fashion photographer prevailed over the strong competition. We will fully introduce him in the January issue of VICTOR online. ■


Owners’ Club12/2010

Hasselblad’s first online community, HassyNYC, was re-cently honored by the US Direct Marketing Association (DMA) with the Gold ECHO and Henry Hoke Awards. When HassyNYC was launched in October, 2009, it of-fered New York photographers the opportunity to share images, technical information and news, and provided an open forum for discussion, regardless of the type of camera being used. The site quickly grew into an ex-tremely active and vibrant networking community.

For this outstanding website, Hasselblad was awarded the Gold ECHO in the business-to-business category, based on the “overall creative concept, includ-ing copy, graphics and production quality, marketing strategy and response results.” The DMA’s distinguished jury members, all direct marketing experts, also chose HassyNYC from among the ECHO winners to receive the

Henry Hoke Award, which “reflects the campaign with the most courageous solution to a difficult sales mar-keting problem”. Tom Olesen, president of Hasselblad USA was thrilled. “We are honored to receive these highly coveted awards and especially pleased that we were able to achieve this level of success considering the current economic challenges that face independent photographers and our industry in general.“ In the meantime, HassyNYC has merged with HassyLA and the rest of the country, to form, an even more comprehensive community for photographers. ■

Online COmmunityhAssy NyC wiNs two mAjor AwArds

Photographers still wishing to enter their work for this year’s Award have to hurry up: The deadline for all eleven Hasselblad Masters 2010 categories is De-cember 31. Any professional using large or medium format cameras can submit works at For the up-and-coming category, 35mm photos can also be submitted.

For the first time this year, “wildlife” has been added to the existing architec-ture, editorial, fashion/beauty, fine art, general, nature/landscape, portrait, pro-duct, up-and-coming, and wedding/social categories. Judging is based on the photographer’s creativity, picture compo-sition, conceptual strength and technical know-how. Once again, an independent, international jury – supported by a Public Vote – will have the task of choosing elev-en Hasselblad Masters. The jury includes photographers Anton Corbijn, Steve McCurry and F. C. Gundlach, represen-tative Howard Bernstein, and editor Grant Scott.

In addition to the recognition, the win-ners will be able to use an H4D – made available by Hasselblad – to each create a unique series for the photography book, Hasselblad Masters 2010. Like previous editions, the book will be published by teNeues. Anyone looking to get an impres-sion of the applicants so far, can do so at the Hasselblad homepage under “Masters 2010 participants”, where the five pic-tures submitted by each photographer are sorted according to category. You have time till the end of the month to do the same, uploading your images to be shown side by side with photos from around the whole world. Conditions of participation are on the Hasselblad homepage. ■

Hasselblad masters thE sUBmissioNs dEAd­LiNE is dECEmBEr 31

hasselblad masters Clau­dio Napolitano (Portrait, le.), mark holthusen (Products, above) and mark Zibert (General, ri.) provided these pictures for the book “hasselblad masters Vol. 2 Emotion”, published by teNeues

Photos by 2009 hasselblad masters Bang Peng (Landscape/Nature, above) and

stephan Zirwes (Architecture, right)

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Italian portrait photographer Daniele Barraco is

passionate about people, their faces and their stories. Whether taking pictures of celebrities in his studio or backstage, or photographing Milan locals on the spot in a mobile studio set up on a street pavement,

Barraco’s close-up, H3DII-31, black & white shots capture the very soul of his subjects.

For photographer and music lover Barraco, it was a particular

pleasure to portray legendary funk saxophonist Maceo Parker who, among others, has played with James Brown and Prince

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He’s got the blues – Daniele Barraco convinced andrea, a har­

mo nica­playing pedestrian, to take part in the photo shoot. The

photo was taken on the pavement of rembrandt Street in Milan

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Daniele Barraco used an H3Dii­31 to photograph world renowned italian jazz drummer roberto Gat­to, who has played with Michael Brecker, John Scofield and Tony Scott, among others

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For his guerilla­type photo shoot in Milan, Barraco cast around in

the streets, choosing pedestrians whose striking faces caught

his attention – like hawker ignazio (left) and student Flor (above)

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With an H3Dii­31 and his favorite Macro 120 lens, Daniele Barraco achieved close­up, full­frame,

truncated, black & white portraits of florist enzo (above) and news­

agent eddy (right)

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robert Trent Jones ii is one of the world’s most renowned golf

course architects, who has de­signed over 250 courses around

the globe – from australia to Denmark, from the United arab

emirates to the United States

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Barraco also immortalized italian actor Pierfrancesco Favino in a close­up, black & white portrait tak­en with the H3Dii­31. Favino played in “angels & Demons” next to Tom Hanks and ewan McGregor

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“I love people – I love their eyes, their skin, their wrinkles. I love the way the body is able to convey emotions. My job is to bring out those emo-tions,” Italian portrait photographer Daniele Barraco explains. “From clas-sic black and white portraits to ad-vertising shoots or fashion editorials, people are my props, my undeniable protagonists.” Among the celebri-ties Barraco has photographed, a sig-nificant number are musicians, like Funk legend Maceo Parker, singer songwriter Eugenio Finardi, and Pla-cebo lead singer Brian Molko. There is a reason for the strong connec-tion: before picking up the camera, Barraco made music for years – play-ing guitar, drums, and anything he could lay his hands on. “Music was my absolute first form of artistic ex-pression, and I’m still very attached to it. My passion for music has un-deniably been the biggest inspiration in my photographic research,” Bar-raco, who considers himself a “web-taught” photographer, being one of the first to emerge from sharing information on the internet, admits.

Barraco sees no difference be-tween photographing famous or normal people – except that celeb-rities usually have less time; it bal-ances out, however, because they are more used to the camera. Brian Molko was an extreme case: Barraco photographed the Placebo singer just before a concert, capturing the cover photo of this issue of VICTOR online within three minutes. “We spent the remaining time chatting about music and Brian’s red leather Hasselblad 500 series,” the photographer, who always works with a H3DII-31, remembers.

Barraco’s most unusual shoot, however, took place in Milan, when he set up a mobile, open-air studio on Rembrandt Street. Because he could not find one of the backdrop

PortfolIo Daniele Barraco

poles, he improvised with a broom and a piece of wire. “It was totally un-professional but the broom worked impeccably,” he says with a laugh. It was unnecessary to cast for the photo shoot. “I started taking pictures of a passerby and within minutes I was completely surrounded by curious people wanting to be portrayed. I chose the most interesting and pleas-ant faces. I must say it was a busy day but undeniably entertaining.” At the same time, the guerilla-like street-shoot had its dangers. Barraco was nearly involved in an accident, be-cause a bus driver was so distracted by the photographer’s activities, that he nearly had a collision.

The close-up, full-frame, at times truncated, black & white portraits, where Barraco deliberately plays with the contrast between super-sharp portions and deliberately blurred ones, were taken with his favorite lens, the HC Macro 120mm, on the H3DII-31. “The H3DII-31’s sensor format was crucial in the creation of these portraits. In terms of composi-tion the same close-up taken with a 35mm, regardless of the difference in quality, is not as effective. The photo would be filled with too much empty space in relation to the sub-ject’s face,” he explains. To under line his point, Barraco makes a compari-son to music saying, “the amount of empty space in a portrait is as critical as the pauses in music. The portrait/notes lose their effectiveness and in-tensity if they are not well balanced with the empty space/pauses.”

The next big project Barraco has planned also pursues the connection between photography and music. “I’m trying to ‘resurrect’ the Beatles!” he confesses. “It’s a very ambitious project but also extremely entertain-ing! I hope to be able to share more news as this undertaking progresses.”

right side: Barraco discovered employee Maria Dolores during

his street casting in Milan, immor­talizing her there and then with

his H3Dii­31 in his mobile studio

above: exclusive insights into Barraco’s portrait shoot on rem­brandt Street in Milan. This and other ‘making­of’ videos can be

found at

Please find this movie at

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“Fashion is my fashionation,” ex-plains Raffaele Sorbi. Though he enjoys taking portraits, stills and wedding photos, his true passion remains with fashion. When he be-gan his career back in the eighties, he found his greatest inspiration in the work of Richard Avedon: “I love the way he managed the light in the stu-dio and on location, and his way of enhancing the beauty of the people he photographed.” It was “l’amore a prima vista” for the Italian when he received his first camera at the age of 16. Some years later love struck once more. “I had to shoot portraits of a Chinese Soprano singer for a classical music concert in Florence. It was love at first sight – and now she’s my wife.” His team, made up of make-up artist, hair stylist and assistant, is already well attuned to working to-gether, helping him maintain control of his environment and assuring he achieves the envisioned results. “That’s also why I’ve chosen Hasselblad cam-eras,” he explains. “I don’t like sur-prises, and these cameras never let me down.” For a month now he has owned an H4D-60, before which he used an H3D-39, an H3DII-39 and an H3DII-50. With the latter Sorbi took the picture that was voted HOC Photo of the Month (on the right): It was shot on the new wharf at Lido di Camaiore in Tuscany. His next per-sonal project focuses on a far more serious theme: The seven mortal sins.”

Vita: Born in Florence/Italy in 1961.

Freelance photographer since 1986. His

clients include Chelini and Moda e Modi.


Owners’ CluB11/2010

raFFaele sOrBIMembers of the Hasselblad Owners’ Club have chosen

a picture by Raffaele Sorbi as Photo of the Month. Introducing the Italian fashion photographer and his aesthetic world.

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Owners’ CluB11/2010

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“My images are best described as carefully constructed tableaux. They are cast with actors playing various roles, propped and lit, every detail is considered and controlled,” Bro-nek Kozka explains. The Australian of Polish origin has been working as an advertising photographer since 1990, while also doing his own proj-ects and lecturing in photo graphy and portraiture at the Royal Mel-bourne Institute of Technology. The very detailed, bleak photos in his “Kew House” series leave the view-er unsure as to whether it is day or night, fiction or reality. “The pho-tographs ask the viewer to question how they inhabit their spaces, and, more importantly, how they con-nect with other people within those spaces,” Kozka says, describing the series, which includes the pictures on pages 28, 31 and 32. The images on pages 26, 30, 34 and 38 are part of a long-term project called “Home”. “It explores the notion of home and homelessness,” Kozka explains. “It also explores the idea of the con-structed documentary image.” Kozka used actors for the pictures, to illus-trate stories, while not “branding” a person as homeless. Up until January 23, the group exhibition “Hijacked 2: Australia/Germany” can still be seen at the Monash Gallery of Art in Melbourne. It shows pictures by Kozka next to works by other con-temporary photographers from Aus-tralia and Germany.

Hasselblad Master portfolio



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Next victor oNliNe: 1 january 2011

Items and topics in the next issue of VICTOr online may be changed or post-poned due to editorial or other reasons.

mOrfI jImenez merCadO

>> scenes of daily life in Peru – enhanced with artificial lighting

and atmospheric coloring

nIels Van IPeren >> with his Colombia project, he has drawn a multi-faceted portrait of a whole country

Be surprised by inspiring portfolios, keep up-to-date with the most significant photographic trends and read leading news for the photography community. On January 1st, 2011, check your monitor for the next issue of VICTOR online.

realization: IDC Corporate Publishing GmbH, Hamburg, Germany

All articles and illustrations contained in the online magazine are subject to the laws of copyright. Any form of utilisation beyond the narrow limits imposed by the laws of copyright and without the expressed permis-sion of the publisher is forbidden and will be prosecuted. We accept no respon sibility for unsolicited material and this will only be returned if appropriate postage is included.

Hasselblad is a registered trademark of Victor Hasselblad A/S, Denmark. Place of jurisdiction and execution: Hamburg, Germany

VICTOR online | 12/[email protected]

Publisher: Stephan Bittner, Center of Service GmbH

Publishing House/Advertising:Center of Service GmbHHammerbrookstr. 9320097 Hamburg, GermanyTel.: +49.40.25 40 48-69 (Fax: -40)E-mail: [email protected]

Photographer relations Manager Hasselblad: Christian Nø[email protected]



Owners’ Club12/2010

>> discover the aesthetic world of the photographer who took

the Hasselblad Owners’ Club photo of the month: edward alba

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