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As the world’s top chefs know, the way food is presented is an essential ingredient of any meal – a fact that is just as important for food photographers. To im-mortalise the exquisite creations

produced by the 24 young chefs participating in the Bocuse d’Or 2011 newcomer talent competition, Hasselblad was present as one of the official suppli-ers. All the official portraits and food images recorded during the cooking marathon were taken with our cameras. Being the birth place of haute-cuisine, France was naturally the most perfect host for this event – an event where high-end cuisine met high-end Hasselblad cameras. The market for food and still life photography is not only larger in France, and particularly in Lyon, than virtually any other place in the world, but it is also the most demanding: The expectations are high – as high as with the food.

I was very impressed by the dimensions of the Bocuse d’Or and the verve of the contestants and the audience. The competition took place in a hall seating 2400 people, and each contestant was provid-ed with their own, small kitchen. Of course, there was a very good reason for choosing Lyon: the nearby town of Collonges au Mont d’Or, is home to Paul Bocuse, the 85 year old culinary master. Among the top chefs of French cuisine, Bocuse has been awarded three Michelin stars every year since 1965. The Bocuse d’Or competition that he launched in 1987 is the most prestigious of its kind in the world. The ideals that Paul Bocuse, the winners and the competition backers have in common can be easily defined: They all share the same values – values that we at Hasselblad can fully relate to: creativity, rigor and innovation, commitment to passing on their skills, and a passion for fine food and art de vivre.

Just how exciting a glimpse at other parts of the world can be, is also evident in Joachim Schmeisser’s pictures of orphaned elephants in this issue of VICTOR online. The German photographer’s interest for these animals came about by chance: His son was given a David Sheldrick Wildlife Trust spon-sorship as a gift. On the cover of VICTOR online, you can see just how well little Kibo the elephant is doing. Starting on page six you can see even more portraits of these gentle Kenyan animals, taken by Schmeisser with his H3D-31. Limited edition, large format prints of his monumental black & white images are being sold in support of the David Sheldrick Wildlife Trust – a good example of the kind of positive impact photography can have.

I hope you enjoy reading, viewing and experi- en cing this issue of VICTOR online!

Yours,Uwe Moebus,

Managing Director Hasselblad Germany and Hasselblad France

editorial Content

Joachim Schmeisser used his H3D-31 to capture impressive

pictures of orphaned elephants in Kenya

4 >> NewSCompetition: Hasselblad was an official supplier at the Bocuse d’or 2011, an international, new talent cooking compe- tition · webstore: together with authorized dealerships, Hasselblad USa has launched a new and extensive webstore

6 >> JOaCHim SCHmeiSSerthe nairobi national Park is home to the largest orphaned animal shelter in the whole of africa. Using an H3d-31, German wildlife and repor tage photographer, Joachim Schmeisser, traveled there and took moving black & white pictures of orphaned elephants.

22 >> alexaNDer martirOSOvUsers of the Hasselblad owners’ Club have chosen an image by the russian portrait photographer as Photo of the Month. at ViCtor online he introduces some of his most beautiful shots and explains his photographic approach to the “Search for truth”.

26 >> marK HOltHuSeNWhen taking his detailed and staged photos of products, US Hasselblad Master, Mark Holthusen, likes to use actors as models. He is currently working on two long-term projects: Campy spectacle-related images, and a 90-minute, live show.

38 >> previewHasselblad Master dirk rees has broad experience in the pro-duction industry across film, advertising and documentary. His fashion shots are a testimony to his joy of experimentation and are highlighted by a distinctive, cinematic aesthetic.

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victornEWS

Hasselblad users all over the world exchange news on the Hasselblad Owners’ Club (HOC) site. At the end of February, registered users chose a new Photo of the Month, taken by David Orr. With this picture, the American photographer prevailed over the strong com-petition. We will fully introduce him in the April issue of VICTOR online. ■

HocHasselblad

Owners’ Club2/2011

In collaboration with authorized dealerships, Hasselblad USA has launched a new and comprehensive online store at www.hasselbladusastore.com. The Hasseblad USA webstore offers all photographers living in the United States more options and accessibility to the best dealers, services, and support in the high-end cam-era market. Each of these photographers can set up a Hasselblad USA store account, for which an authorized Hasselblad dealer becomes their local support resource.

“After hearing feedback from the photography com-munity, we came up with the webstore initiative in order to provide photographers with the best products, servic-es and assistance,” Tom Olesen, President, Hasselblad USA, explains. “Now, photographers with access to lo-cal authorized Hasselblad dealers can take advantage of having both strong local support from their dealer and

factory support from Hasselblad USA. Photographers lo-cated in areas of the country with no local alternatives now have a direct outlet to Hasselblad, so they will ex-perience the best service and assistance when making a significant investment in high-end camera equipment.” By cooperating with authorized businesses, Hasselblad USA offers faster turn-around times and simpler, more direct purchasing options for all U.S. based clients. This collaboration presents customers with two essential advantages: short term convenience and long-term sup-port. ■ www.hasselbladusastore.com

Hasselblad usaA new webstOre with A brOAD rAnge

On January 25 and 26, the French city of Lyon hosted the Bocuse d’Or young talent cooking competition, where Hasselblad was one of the official suppli-ers: All the cooking marathon’s official portraits and food photos were taken with Hasselblad cameras. The competi-tion, launched by French Master Chef Paul Bocuse in 1987, gives young chefs the chance to put their talent to the test. This year, there were 24 participants from 24 different countries. They had 5 hours and 35 minutes to cook a meat and a fish dish, using the official 2011 Bocuse d’Or products – Scottish lamb, monk-fish, crab and Scottish langoustine. At the same time, the dishes had to reflect the gastronomic culture of their different countries of origin.

“Cooking and photography show many parallels. Both arts combine pas-sion, creativity, precision and handicraft, as well as the need for perfect equip-ment,” Uwe Möbus, Managing Director Hasselblad Germany and Hasselblad France, explains. “Hasselblad is proud to be the official supplier of the Bocuse d’Or. We enjoy working in our own stu-dio there, side by side with our Lyon area partner Carré Couleur, featuring Jeff Nalin, one of the most popular pho-tographers of the high-class culinary scene, who used his Hasselblad camera to portray the most famous chefs de cuisine for his book ‘Scènes de Chefs’.” The fact that Scandinavia produces not only great cameras but great cooks as well, was im-pressively clear at this year’s Bocuse d’Or: Rasmus Kofoed from Denmark took first place, Tommy Myllymäki from Sweden, came second, and Gunnar Hvarnes from Norway, third. ■ www.bocusedor.com

OffiCial supplierhAsselblAD At the bOcuse D’Or 2011

Jeff nalin photographed the three bocuse d’Or winners from scandi-navia with Master chef Paul bocuse (left); jury member and head chef tetsuya wakuda (above)

At the bocuse d’Or new - comer cooking competition,

Jeff nalin used an h4D-40 to take the official portraits

and food photos

The Hasselblad CFV-50.Starting at €12,400 excl. VAT.

Built to provide the best of many worlds, the Hassel-blad CFV-50 ensures a seamless transition from film to digital and features a 50 megapixel sensor that is twice the size of even the best full frame 35mm DSLRs.

Maintaining both the design and functionality of our classic V-System cameras and compatible with virtu-ally all existing V-System Cameras, the CFV-50 offers a range of advanced features unavailable to film camer-as, such as our proprietary DAC lens correction tech-nology to correct for distortion, aberration, and vignet-ting, and the Hasselblad Natural Color Solution, which guarantees accurate colors straight out of the box.

Still in love with the classic square format? No problem. With the CFV-50 you get full digital con-venience and functions as well as the choice between the classic square format (38 megapixel images) and the full rectangular format (50 megapixel images).

So take a look at the Hasselblad CFV-50 and grab the best of whatever world you choose to shoot in.

Old HOrSe. New(er) TriCkS.

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joachimschmeisser

Getting up real close, German photographer Joachim

Schmeisser used an H3D-31 to take poignant photographs of orphaned elephants in Kenya. His monumental black & white

images reveal every detail down to the smallest wrinkle, and show the thick-skinned animals’ sensitive as well as play-

ful sides – as they waltz merrily in the mud.

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Young elephants are brought up at the David sheldrick Wildlife

Trust’s elephant orphanage. The youngest orphan joachim

schmeisser photographed there was just three weeks old (left)

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The two year-old sabachi lives at the ithumba midway station

in the Tsavo east National Park (above); the elephants

in Tsavo east enjoy a mud bath in the midday heat (right)

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This image of dozens of elephants waltzing in the mud in the

midday heat, is a composition of various pictures that joachim

schmeisser took at the Tsavo east National Park with his h3D-31

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schmeisser photographed the elephants in very quiet moments (above) – and at play. “Pushing”

is one of the thick-skinned animals’ favorite pass times (left)

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Time to head home: with his h3D-31 schmeisser captured the young elephants as they walked back

from the bush to the Nursery station at the Nairobi National Park

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To protect their still very sensitive skin from the burning african sun, the two young elephant orphans dust each other up after a mud bath

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Chance brought Kenya’s orphaned elephants to the attention of German photographer Joachim Schmeisser: his son was given the sponsorship of the young elephant, Kibo, as a gift. In transit through Nairobi some time later, Schmeisser decided to visit Kibo at the elephant orphanage run by the David Scheldrick Wildlife Trust. It was an overwhelming expe-rience, triggering a close relationship with the charity organization, which has allowed him to visit the ele-phants various times, getting up real close to take photographs. “Each of these animals has its own personal-ity just like humans do. My aim and challenge was to capture and convey a glimpse of the elephants’ souls,” Schmeisser explains.

But it was not the only challenge Joachim Schmeisser faced in East Africa. “The ‘little’ elephants are like little children – completely un-predictable and constantly on the move. What’s more they’re very fast and usually head in a direction other than the one you want,” he recalls. “The optimal position and expres-sion gets decided in a hundredth of a second. And out in the bush light conditions are often extremely vari-able and bad.” Yet, even under these difficult conditions, the H3D-31 allowed Schmeisser to get atmos-pheric, poignant and precise images of these agile animals, who spend their first two to three years at the Nairobi animal shelter before being sent for a further two to three years to Kenia’s Tsavo East National Park, where they get acclimatized to the wild. From six in the morning till late at night Schmeisser kept the young elephants company.

The broad expanses and sparse vegetation of the East African land-scape provided the photographer with the perfect backdrop for his pic-tures; the intensity of black & white give the images their monumental

feel. “Because I love minimalism, I consider black & white the best way to concentrate on the essential. Only black & white achieves that kind of dramatic effect,” Schmeisser says, describing his preference when using the H3D-31, the first medium format camera he has ever owned. “Work-ing with a medium format in situa-tions where quick exposures and lens changes are required is always rather exciting. Technically speaking, how-ever, the work proved unproblem-atic. The Hasselblad’s handling and auto focus are exceptional.”

In addition, the German photo-grapher appreciates the high reso-lution and detailed precision the H3D-31 can achieve. “I love extreme-ly large formats. The portrait of ‘Kibo’ is a limited edition of five prints, size 150 x 200 cm – and you can count every tiny hair. That’s only possible with a Hasselblad,” Schmeisser, who wants to use his pictures to support the work of the David Shel-drick Wildlife Trust, explains. The images of orphaned elephants are on sale in limited editions on the website of his representative office (www.immagis.de) – part of the pro-ceeds go to the Trust. In addition, large format prints of his elephant pictures were auctioned last July at a special charity event organized with immagis in Munich/Germany. On that occasion, 14,000.- Euro were raised for the David Sheldrick Wildlife Trust.

The intense time with the el-ephants was a life-changing experi-ence for Joachim Schmeisser. After more than 25 years in commercial photography he is setting himself a new focus. “Taking photos of people is inspiring and moving, and it’s just the same with animals,” Schmeisser explains. “I’m totally convinced that they have souls just like we do. I sug-gest that anyone who doesn’t believe that go pay a visit to the elephant orphans in Nairobi!”

Portfolio joachim schmeisser

Using his h3D-31, schmeisser do cu - mented the certainty that bodily contact is important for the young elephants – whether it’s bantering, smooching, hugging or pushing

schmeisser photographed this atmospheric picture of the keeper, amos, with his young charges (below) and a young elephant at Tsavo east National Park (right)

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Alexander Martirosov had the cre­ative urge from an early age, and soon discovered photography as a way to express it. Ever taking more pictures, he finally decided in 2009 to turn passion into profession. “I was interested in portrait and fine art photography as a means to bet­ter understand the essence of human nature, and to be able to look into and reveal a person’s soul. These are the genres I prefer, and which allow me to develop the artistic and techni­cal components of creativity,” Mar­tirosov explains. In the process he makes sure that every detail fulfills his expectations: his motto is “Atten­tion to detail creates perfection”. This was reflected in the photo shoot that produced the winning HOC photo (next page top left), taken with an H4D­40 as part of a spring­summer campaign for Mania Grandiosa shoe stores. Martirosov is currently work­ing on his own major project titled “Search for Truth”. “A person’s life represents a complex series of gains and losses, ups and downs, tempta­tions and renunciations, dilemmas that may or may not be solved,” he explains. “It is only in overcoming obstacles and in understanding the polar state of the soul, that man finds harmony and peace, and may look for the whole meaning of life.” This is the message Martirosov is aiming to convey with his new photo series.

Vita: Born in 1968 in Shebekino, Russian

Federation. Freelance photographer

since 2009. His most important exhibi-

tion was held in November 2010 at the

“Artists Stall” gallery in St. Petersburg.

www.alexandermartirosov.com

www.hasselblad.com

HOCHASSelBlAd

OwNeRS’ CluB2/2011

AlexANdeR mARtiROSOvMembers of the Hasselblad Owners’ Club have chosen

a picture by Alexander Martirosov as Photo of the Month. Introducing the Russian reportage photographer and his aesthetic world

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HOCHASSelBlAd

OwNeRS’ CluB2/2011

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The photos Mark Holt husen has produced for the book “Hasselblad Masters Vol. 2 – Emotion” are care-fully composed and detailed, with an opulence and lighting reminiscent of the old masters. To achieve this effect, he also used actors instead of models. “I work frequently with ac-tors, setting a scene, giving some direction. As actors go through their own process, their emotions are usu-ally more extreme, more surprising, more bizarre than anything I could ask for,” the US American explains. He is also using actors for one of his own projects. He stages incongruous, aesthetically polished motifs, revolv-ing around some sort of spectacle. Using an H4D-50, he has so far pro-duced campy Western and Sci-Fi pic-tures. “I was inspired by the French painter Jean-Léon Gérôme and his romantic paintings of Roman gladia-tors. I asked myself what we glamor-ize nowadays, and the American fas-cination for cowboys came to mind,” he clarifies. In addition, Holthusen is currently working on another long-term project, developing a 90-minute live show together with the Maison de la Musique de Nanterre, its mu-sical director, Dominique Laulanne, and the British trio, Tiger Lillies. It is based on the band’s album, which tells the story behind the fa-mous Samuel Coleridge poem, “The Rime of the Ancient Mariner”. “We are creating a show that combines both still photography, stop frame animation, and live action filming. These video montages will be pro-jected in front, behind and on the band,” Holthusen explains. The pre-miere is planned for March 2012.

www.markholthusen.com www.hasselblad.com

Hasselblad Master portfolio

products

mark holthusen

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please find this movie at www.victorbyhasselblad.com

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Next victor oNliNe: 1 April 2011

items and topics in the next issue of ViCTOr online may be changed or post-poned due to editorial or other reasons.

Be surprised by inspiring portfolios, keep up-to-date with the most significant photographic trends and read leading news for the photography community. On April 1st, 2011, check your monitor for the next issue of VICTOR online.

realization: IDC Corporate Publishing GmbH, Hamburg, Germany

All articles and illustrations contained in the online magazine are subject to the laws of copyright. Any form of utilisation beyond the narrow limits imposed by the laws of copyright and without the expressed permis-sion of the publisher is forbidden and will be prosecuted. We accept no respon sibility for unsolicited material and this will only be returned if appropriate postage is included.

Hasselblad is a registered trademark of Victor Hasselblad A/S, Denmark. Place of jurisdiction and execution: Hamburg, Germany

VICTOR online | 3/2011www.victorbyhasselblad.cominfo@victorbyhasselblad.com

Publisher: Stephan Bittner, Center of Service GmbH

Publishing House/Advertising:Center of Service GmbHHammerbrookstr. 9320097 Hamburg, GermanyTel.: +49.40.25 40 48-69 (Fax: -40)E-mail: info@centerofservice.com

Photographer relations Manager Hasselblad: Christian NørgaardChristian.Norgaard@Hasselblad.dk

imprinT

HOCHasselblad

Owners’ Club3/2011

>> Discover the aesthetic world of the photographer who took the

Hasselblad Owners’ Club photo of the month: David Orr

Dirk rees >> flowing, expressive

and dramatically staged fashion shots

niCOlAs BuissOn >> bombastic and richly detailed pictures of the royal palm Hotel in Dubai

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