online 04.2012

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editorial Content

4 >> NewsH4D Ferrari Limited edition Microsite: Get a close up look at the coveted H4d Ferrari limited edition at its new site. Lightroom studiodays: Sign up for the free UK Studiodays for hands-on time with Hasselblad cameras and lightroom software.

6 >> Zoe MCCoNNeLLlondon-based fashion and portrait photographer Zoe McConnell’s images are fun, edgy and exciting. McConnell’s energetic personali-ty shines through in her images and she explains how her past experience as a model helps her more easily work with her subjects.

24 >> JuLieN BourgeoisMembers of the Hasselblad owners’ Club have chosen an image by French editorial and portrait photographer Julien Bourgeois for the winning photograph. We invite you to explore this photogra-pher’s intriguing portraits of musicians at ViCtor online.

28 >> CHarLie waiteit’s been 10 years since British landscape photographer Charlie Waite received his Hasselblad Masters award. We speak with Charlie about his love of landscapes and how he made the transi-tion from actor to photographer.

40 >> previewthe italian photographers of Centrica focus on high quality image capture in art and the visualization of high resolution images in the web. We'll find out more about their approach to photography in our next issue of ViCtor online.

McConnell’s fashion image are bright and quirky

and always have an edge to them.

Welcome to the April issue of VICTOR online! As a member of Hasselblad UK’s customer service team – and a Hasselbuddy – I have had the honor of spea-

king with many of you but would like to introduce myself to those I haven’t yet had the pleasure of mee-ting. I’ve been with Hasselblad UK for about 2 years but have been professionally involved in the photo industry for more than a decade, in retail and as a photographer’s assistant.

My passion for photography is equaled by my in-terest in meeting and speaking with people who are as enthusiastic about imaging as I am but that’s only one reason I came to work at Hasselblad. I also wanted to join the company because of its reputation for produ-cing outstanding photographic systems and providing customer service that is second to none.

In keeping with the philosophy that customer service is paramount, Hasselblad UK’s Hasselbuddy program is designed to provide one-on-one support for customers. After registering each British customer is assigned a dedicated member of the support team as his or her personal contact. Whether you have a technical question or need assistance of any kind with your Hasselblad gear or Phocus software, personalized help is just a phone call away – 12 hours a day, 7 days a week. There are many other benefits to joining the program, so be sure to visit the Hasselbuddy site at www.hasselbuddy.co.uk and sign up.

But my job is much more than answering que-stions and giving advice over the phone. This past month was especially exciting when we attended Focus On Imaging at the NEC in Birmingham. We created a studio set-up complete with broncolor lighting, two models and a selection of cameras including the hot red Ferrari camera and the hi-storic lunar camera. So attendees could have some hands-on time with Hasselblad cameras and check out Phocus software. Focus On Imaging was also the perfect opportunity to meet new people, have some face-to-face time with customers and talk about cameras and photography in general. It doesn’t get much better than that!

I’m also happy to introduce two UK photographers in this issue of VICTOR. With the onset of spring, what better way to celebrate than with 2002 Has-selblad Master Charlie Waite’s stunning landscape photography? You can almost smell the lavender blooming in a couple of his images. I’m also proud to present the personality-filled work of London-based fashion and portrait photographer, Zoe McConnell.

I hope you enjoy reading this issue of VICTOR online!

Yours,Michael Jones,

Customer Care, Service & Hasselbuddy at Hasselblad UK

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Thanks to a recent partnership with Adobe, all new Hasselblad cameras will ship with a full version of the just-released Adobe Photoshop Lightroom 4. To support this new relationship, Hasselblad invites photographers of all experience levels to join the two companies at a special series of free Lightroom Studiodays in Edinburgh, Manchester and London.

Like H4D Studiodays, attendees will have the opportunity to shoot with the latest Hasselblad cameras and lenses. Morn-ings, from 11 a.m. to 2 p.m., will be spent photographing a

professional fashion model in a studio setting outfitted with broncolor lighting. If you have questions or haven’t used a Hasselblad before, no worries – Hasselblad’s technical team will be on hand to help out.

Afternoons, from 2:30 p.m. to 5 p.m., will be spent learn-ing how Lightroom 4 can improve your workflow with its ease-of-use and extensive organizational and post-processing tools. Even if you’re a current Lightroom user, the seminar – hosted by Adobe representative and professional photogra-pher, John G. Moore – offers the perfect opportunity to learn about Lightroom 4’s new and improved features.

Lightroom Studiodays will be held at Studio 128 in Ed-inburgh on April 18; at Hire2 Studios in Manchester on April 19; and at the Hasselblad Studio in London on April 20. The workshops in London and Manchester were "sold out" within the first day of publishing. Space is limited so be sure to register for Edinburgh as soon as possible at: www.handsonahasselblad.com/dates_studioday.html

Hasselblad Special lightroom StudiodayS announced

With a production run of only 499 units, there are many more fans than there are H4D Ferrari Limited Edition cameras in existence. To keep everyone happy and to provide a way to satisfy the curiosity of photographers and Ferrari aficionados alike, a new site dedicated to this excep-tional camera has been launched.

From the brochure to the camera and the handmade display case designed especially for the H4D Ferrari Limited Edition, visitors to the site can get a close-up, 360 degree look at this unique combination of style and performance – two of the attributes shared by both Hasselblad and Ferrari.

Photographed by Ripley & Ripley and product specialist Jonathan Beer (who acknowledged Hasselblad’s traditional square format in his images), you’ll find photographs that are as exquisitely craft-ed as the camera itself.

But the site isn’t just about visual beau-ty. There is plenty of information about the H4D-40, which makes up the core of the Ferrari Limited Edition, which is available in Ferrari "Rosso Fuoco” red.

For those who prefer a three-dimen-sional, hands-on experience, demos of the H4D Ferrari camera can be sched-uled directly from the site. So take a look at the new microsite to see the perfect pairing of two innovative and powerful brands that represent the pin-nacle of design, beauty and performance. ■ www.hasselblad.com/ferrari-edition

Hasselbladh4d Ferrari limited edition microSite

victornEWSHocHasselblad

Owners’ Club4/2012

photo by Ripley & Ripley

Hasselblad users all over the world exchange news on the Hasselblad Owners’ Club (HOC) site. At the end of March, registered users chose a new Photo of the Month, taken by Sofie louca. With this picture, the Cypriot photographer prevailed over the strong com-petition. We will fully introduce her in the May issue of VICTOR online. ■

a unique combination of

style and performance -

the h4d limited Ferrari

edition is presented at a

special microsite.

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Zoe Mcconnell“From the moment I picked up a pro camera it felt completely natural and very quickly encompassed my life,” recalls London-based fashion and portrait photographer – and former model – Zoe McConnell. Here’s a look at how McConnell broke into the business and uses her modeling experience (and her energetic personality) to create bright, fresh and sexy images.

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Part of a personal project from Febru-ary 2012, McConnell styled this shoot to give it a retro but very modern feel. She especially likes the way model Sabibi's

energy and charm shine through.

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McConnell loves model Natalya's "knowing smile" in this image that plays on the high school photo but

with a modern twist. model: Na-talya @ Profile Model Mgt

right: Everything I shoot, says Mc-Connell, "needs to have an edge or a twist and here, the sucking in of

the cheeks was it." She worked very closely with the hair and make-

up artist, using wigs to add to the theme and quirk of the story.

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This was the first time McConnell used a Briese HMI, which helped add

to the retro vibe, and she was very pleased with the results. She espe-

cially loved the reflector's reflection appearing in the sunglasses.

model: Sabibi @ Profile Model Mgt

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One of McConnell's favorite shots from the set, which embodies sexy innocence with character. The HMI created the harsh, crisp shadows that McConnell wanted to create.

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McConnell's experience as a model helps put her subjects at ease when she's photographing them.

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"This model had great energy," says McConnell, "she had an infectious

personality and charisma" – which really shine through in this image. model: Sabibi @ Profile Model Mgt

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In this personal shoot, McCon-nell created a glamorous, striking

fashion story. For the dramatic lighting, she mixed tungsten HMI

and flash. model: Elena Fernandes @ Major Model Mgt NY;

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McConnell captured the perfect arm movement in the first frame. At the same time, the photogra-pher was trying to emulate the

folds in the fabric using the light.

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"For me, it is so important to take what the model gives you and work to their strengths," says McConnell,

who describes the model Elena as having a "classic glamor."

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As much as she loves to create highly polished images, McConnell wanted to keep this shot raw and un-retouched. model: Suki

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Portfolio Zoe Mcconnell

Following a six year career as a mod-el, Zoe McConnell – who always had an interest in photography – took the first transitional steps to work-ing behind the camera instead of in front of it. “I was on a modeling as-signment,” McConnell recalls, “and the client actually asked if I’d be in-terested in shooting something for them.” Not surprisingly, she jumped at the chance and started building her portfolio. But, she adds, “I don’t think anyone, including me at the time, thought I was about to discover a new passion and career.”

As a model, she had a built-in co-terie of people to photograph. “I was in the lucky position of having many model friends and I wasted no time in calling them and organizing test shoots with them.” While she was familiar with the basics of cameras, McConnell honed her photographic skills as she built up her portfolio, shooting people how, as a model, “I always wanted to be shot. . . .My style,” which she describes as bright, fresh, sexy and quirky, “seemed to capture people’s imaginations and very soon photography had taken over as my main career and I’ve nev-er looked back.” It was only about a year before McConnell’s hard work paid off and she started shooting in the men’s magazine lifestyle market.

From the beginning, McConnell, who puts a lot of her personality into the shoots, says, “I always had very definite ideas about how I would like to see girls shot and had a very defi-nite style.” She knew that she wanted to make sexy images but qualifies her intents by saying that “there [also] has to be a character to them. It couldn’t be dependent on just hav-ing a good looking person in front of the camera. I wanted my images to be youthful and engaging.”

McConnell’s modeling experi-ence has had a great influence on her abilities as a photographer, an influ-

ence that goes beyond simply photo-graphing models the way she always wanted to be shot. Knowing that she has been “in their shoes before,” Mc-Connell explains keeps the models relaxed and helps establish a sense of trust with her subjects. “Making sure that they are comfortable and trust me is key to getting the best from them,” says McConnell, adding that “Directing and building up a rela-tionship with the subject, getting the pose and vibe just right is, to me, the most important part of the shoot.” As you can see from McConnell’s im-ages, her subjects respond well to the energy and personality she infuses into every shoot.

Although a stylist is always brought on board for commissioned work and assignments, McConnell often styles her own personal work. “Controlling the styling on these shoots,” she explains, “means I can oversee the whole image and achieve my exact vision for the story.”

On the technical side, McConnell uses a lot of high power flash because she loves “the immediacy and harsh visual impact that [type of lighting] gives.” McConnell started her career shooting with DSLRs but after a few years she wanted to “mix it up” af-ter seeing images that a friend had made with the H3DII-31 and -39. “I was more and more impressed by the quality and crispness of the images,” says McConnell, “so I got my own [H3DII-31] and love the results, espe-cially in the studio.”

Most of McConnell’s fashion and portrait work are editorial, “at the moment.” She has done some ad-vertising work and would love to do more in the future commenting that, “My style can move and adapt de-pending on what the client needs. I like to move out of my comfort zone and push the barriers. This is where new styles form and can make your already existing style even better.” ■ www.zoemcconnellphotography.com

Although McConnell had never worked with this model before, "she had a natural ability to look cool, athletic and sexy."

As a female photographer, most of her models are more comfortable working with McConnell, espe-cially for her nude/erotic work.

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HOCHasselblad

Owners’ Club3/2012

Julien bOurgeOisMembers of the Hasselblad Owners’ Club have chosen

a picture by Julien Bourgeois as Photo of the Month. Introducing the French editorial and portrait photographer and his aesthetic world.

“My love for music brought me to photography,” explains Julien Bour-geois, who creates interesting and often intimate portraits of musicians for newspapers, magazines and re-cord labels. Shooting profession-ally since 2004, Bourgeois’ work is so compelling that he is also called upon by photo editors to create por-traits of non-musicians as well. The winning HOC image (left), of Edward Sharpe and the Magnetic Zeros’ lead singer, was captured on a hot September morning in Paris. “We had the usual 15-20 minutes between interviews” for the entire shoot, notes Bourgeois. To deal with time constraints, the photographer prefers to work with natural light and scouts locations within two minutes’ walking distance of where he is slated to meet his subjects. When the singer removed his shoes for comfort, Bourgeois simply asked him to sit up against a white wall for the portrait, resulting in the pho-tographer’s favorite image from the assignment. Although Bourgeois, who shoots with a 500CM system, prefers film to digital (especially the bokeh cre-ated on film by the 500CM), he has been impressed by images captured with H System cameras and Hassel-blad digital backs. “I’m longing to try it,” says Bourgeois, “I’m almost sure I’m going to fall in love.”

Vita: born 1981 in a small town in the

north of France; publishing his first

book of swedish musicians, “swed-

ish Music landscape” in May 2012.

www.microcultures.fr

www.jbourgeois.com

www.hasselblad.com

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HOCHasselblad

Owners’ Club3/2012

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Landscape photographer and 2002 Hasselblad Master Charlie Waite travels the world in pursuit of perfect moments. For Waite, it’s “about try-ing to get near the essence of things. When I see a beautifully lit tree, I want to capture the experience.” The British photographer, who shoots film with a Hasselblad 500CX, adds that, “if the image evokes the [same] emotional experience for the viewer, then it’s working... that’s what land-scape photography should be.”

A former actor, Waite always thought that lighting in a theatri-cal production played a key role and that lighting directors were the unsung heroes and has used his ap-preciation and knowledge of lighting

Hasselblad Master portfolio

10 years later //Hasselblad Masters 2002

Charlie Waite when photographing landscapes. He explains that, “like theatrical light-ing, you can use shadows thrown by clouds to reveal or conceal certain el-ements” in a scene.

After he left the theater, Wait started photographing actors, which he continued to do for a number of years. But a trip to the countryside, with camera in hand, planted the seeds of his future. “Without think-ing about what I was doing, I just felt drawn to it – the beauty and simplic-ity” of the scenes he explored.

A chance meeting with a book publisher while looking for a new house in the 1980’s, led to his first book assignment, captured with his second-hand Hasselblad 500C

(“the Rolls Royce of cameras,” says Waite). The publisher loved his work and found the square format innovative and asked him to do an-other book. Now, with more than 30 books, numerous exhibitions and lectures to his credit, Waite’s passion for landscape photography continues to grow whether he’s shooting on his own in France or leading a group of photographers to undiscovered corners of Spain on his Light & Land workshops. Sim-ply put, Waite says, “I don’t know why everyone doesn’t want to be a landscape photographer.”

www.charliewaite.com www.hasselblad.com

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Next victor oNliNe: 1 May 2012

Items and topics in the next issue of VICTOR online may be changed or post-poned due to editorial or other reasons.

Be surprised by inspiring portfolios, keep up-to-date with the most significant photographic trends and read leading news for the photography community. On May 1st, 2012, check your monitor for the next issue of VICTOR online.

Project Management: Christine Heinrichsheinrichs@centerofservice.com

All articles and illustrations contained in the online magazine are subject to the laws of copyright. Any form of utilisation beyond the narrow limits imposed by the laws of copyright and without the expressed permis-sion of the publisher is forbidden and will be prosecuted. We accept no respon sibility for unsolicited material and this will only be returned if appropriate postage is included.

Hasselblad is a registered trademark of Victor Hasselblad A/S, Denmark. Place of jurisdiction and execution: Hamburg, Germany

VICTOR online | 4/2012www.victorbyhasselblad.cominfo@victorbyhasselblad.com

Publisher: Stephan Bittner

Publishing House/Advertising:Center of Service GmbHHammerbrookstr. 9320097 Hamburg, GermanyTel.: +49.40.25 40 48-69 (Fax: -40)E-mail: info@centerofservice.com

Global Photographer relations Manager Hasselblad: Paul WaterworthPaul.Waterworth@Hasselblad.com

IMpRInT

HOCHasselblad

Owners’ Club4/2012

>> Discover the aesthetic world of the photographer who took the

Hasselblad Owners’ Club photo of the month: Sofie Louca

CenTRICa - paOLO De ROCCO >> high resolution solutions - art and photography technology at its best

feRIT kuyaS >> interplay of light and space

creates decent and frank scenery

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