victor hasselblad 05 2012

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EDITORIAL CONTENT

4 >> NEWSNew Phocus Software Launched: Find out more about the

updates to Phocus 2.6.6 for Mac and Phocus Mobile 2.0

Call for Masters Submissions: Submissions for the 2014 Ha

blad Masters Awards are now being accepted.

6 >> CENTRICAFrom historic frescoes to da Vinci masterpieces, this Italian firm

cializes in the digital capture of culturally significant art to pre

history. Find out more about the challenges faced with each proj

our conversation with co-founder Paolo de Rocco.

24 >> SOFIE LOUCAMembers of the Hasselblad Owners Club have chosen an ima

Cyprus-based wedding photographer Sofie Louca for the win

photograph. We invite you to explore this photographers stun

images at VICTOR online.

28 >> FERIT KUYASFreelance photographer Ferit Kuyas received his Hasselblad

ters Award 10 years ago and continues his work of photograp

interiors, cityscapes and environmental portraits around the w

38 >> PREVIEWUK-based photographer Monty Rakusen explores the often da

ous, sometimes gritty industrial world to capture striking p

graphs that clearly reflect his background in graphic design.

find out more about his approach to photography in our next

of VICTOR online.

Thanks to Centricas

technical expertise

and meticulous

attention to detail,

works of art are

being digitized and

preserved forgenerations to come.

Welcome to the May issue of

VICTOR! This month Im excited

to announce the latest versions

of Phocus version 2.6.6 for Mac

and Phocus Mobile 2.0. The new

mobile application offers a host of new features includ-

ing 100% zoom function for the browser, GPS and a di-

rect link to HTV, among others. Our goal, as always, is to

continue to provide photographers with powerful, yet

easy to use, software tools. Efficiency and speed are criti-

cal components of every photographers workflow and

I think weve done a great job de livering those benefits

with Phocus. Im especially proud of the improvements

weve made to Phocus Mobile since more and more pho-

tographers have added mobile devices to their location

and studio kits so they and their clients have more

options when viewing and sharing images on a s hoot.

Im also happy to announce the Masters Awards

2014 call for submissions, which opens on May 1st. Ac-

knowledging that many photographers often use more

than one camera system, complementing their medi-

um format work with 35mm cameras, we have opened

the competition to image makers who use one or both

formats (with a minimum of 16 megapixels for DSLRs).

Weve also added a new category, bringing the total to

an even dozen so there are more opportunities available

for the photographic community.

For more details about Phocus (both desktop and

Mobile versions can be downloaded free of c harge) and

the Masters Competition, please refer to the News page

in this issue.

May marks one year since the launch of the H4D-

200MS and it hasnt taken long for the unique Multi-

Shot camera to gain a foothold in the conservation

market. In fact, this months portfolio story is a perfect

example of how important this tec hnology is to captur-

ing and preserving historic works of art. Paolo de Rocco,

co-founder of Centrica, shares how his company uses it

in their work.

Well also catch up with 2002 Masters Award winner

Ferit Kuyas this month and see some of his work and are

delighted to welcome back wedding photographer So-

fie Louca a two-time Hasselblad Owners Club winner.

The images in this issue are representative of the diverse

talents of Hasselblad shooters from around the world

and I invite you to sit back, relax and enjoy the latest

VICTOR online magazine.

Yours,

Peter Stig-Nielsen,

Director Digital Camera Products


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Applications to participate in the Master s Awards 2014 com-

petition are now being accepted, so find your best images and

submit them between May 1 and August 31, 2012. The title of

Hasselblad Master will be awarded to one photographer in each

of 12 categories based on photographic ability in the areas of

creativity, composition, concept and technical skill.

Hasselblad has made some changes to the program to make

it available to more photographers than ever before, regard-

less of equipment used. Since many photographers are using

both medium format and 35mm-type DSLRs, image entries

may be captured with either formatas well as film, explains

Paul Waterworth, Hasselblad Global Photographer Relations

Manager. The only caveat is that DSLR submissions must be

captured with a minimum resolution of 16 megapixels.

Amateurs, students, assistants and young professionals who

are 21 years old or younger are invited to submit images in the

new Project//21 category and are exempt from the 3-year mini-

mum professional experience requirement. An underwater

photography category has also been added.

Three images may be submitted for each category, with

no limit on the number of categories entered. Winners will

be announced in January 2014 and have the opportunity to

shoot with Hasselblad equipment for several months in order

to complete a special project to be published in Masters Book

Vol.4. The book will be launched at photokina 2014.

For details and submission guidelines, go to:

www.hasselblad.com/masters

HASSELBLAD2014 MASTERS AWARDSCALL FOR SUBMISSIONS

The updated Phocus 2.6.6 and Phocus Mo-

bile 2.0 software applications are now avail-

able for download. With the latest upgrades,

the intuitive Phocus software will continue to

bring speed and efficiency to photographers'

workflow while Phocus Mobile 2.0 adds a

number of features to Hasselblad's viewing

and sharing app.

In conjunction with Phocus 2.6.6, pho-

tographers can now use Phocus Mobile 2.0 to

connect an unlimited number of wireless de-

vices to the computer, allowing for everyone

at a shoot to quickly and conveniently view

images as theyre captured. Also new for Pho-

cus Mobile are 100% zoom capabilities for im-

ages viewed in the browser, GPS tagging and a

Demo Mode.

With a direct connection to Hasselblad tv

(HTV), Phocus Mobile can also be used to share

videos that youve uploaded to the HTV site.

And if your client wants to learn more about

the Hasselblad equipment youre using, Pho-

cus Mobile 2.0 also provides a link to the digi-

tal product catalogue. The latter is als o helpful

if youre looking for a new piece of kit, too.

To learn more about the powers of Phocus

2.6.6 and to download the software for free,

please visit: www.hasselblad.com/promo-

tions/phocus-266. Phocus Mobile 2.0 is also

available free of charge at the App store. www.

apple.com/apps.

www.hasselblad.com

HASSELBLADNEW PHOCUS SOFTWARENOW AVAILABLE

VICTORNEWS

HOCHASSELBLAD

OWNERS CLUB

5/2012

Hasselblad users all over the world exchange

news on the Hasselblad Owners Club (HOC)

site. At the end of April, registered users chose

a new Photo of the Month, taken by Jo Fober.

With this picture, the Cologne-based photog-

rapher prevailed over the strong competition.

We will fully introduce him in the June issue of

VICTOR online.

The updated Phocus

2.6.6 and Phocus Mobile

2.0 software applications

are now available for

download.


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With Hasselblads Multi-Shot tech-

nology and Centricas proprietary

software, Paolo de Rocco was able

to accurately capture and stitch the

many images required to create a

21000 x 11000 pixel digital photo-

graph of Thomas Patchs "Veduta di

Firenze da Bellosguardo".


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CENTRICAWith exacting attention to detail and the latest technology, including Hasselbads Multi-S

cameras and Centricas proprietary software, Paolo de Rocco and his team digitally captu

preserve and share some of the worlds most precious works of art.


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The cropped details (above left;

page right) of Thomas Patchs oil

painting show that, by using pre-

cise parameters to position the

camera for each shot, de Rocco is

able to ensure the best area of fo-

cus throughout the image.

This behind the scenes video pro-

vides a close-up look of de Roccoand his assistant, Andrea Bini, at

work. Click here to see some of the

challenges they faced while photo-

graphing frescoes.


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An even closer look at

tal capture of Patchs

di Firenze da Bellosg

breathtaking in its fine

the scene and visible t

the


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Each piece of art must be lit dif-

ferently, depending on factors

such as surface texture, size and

dimensionality. Here, de Rocco

and team perfectly illuminated the

panel "Tabernacolo dei Linaioli" by

Beato Angelico, tempera on wood


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With a final image size of 27000

44000, it is easy to see the most

quisite details of this panel. In fa

more detail is visible in the imag

than one would be able to detec

when viewing the shrine in pers


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Thanks to a special algorith

developed by Centrica, de Rocc

knows exactly where to positio

the camera, how many shots to tak

and the amount of overlap require

for each section to achieve a perfec

final image. Giotto, "Francisca

Saint", Florence, Berenson Colle

tion, reproduced by permission

President and Fellows of Harvar

Colleg


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The many shots required for a

single image are so precisely cap-

tured and matched that the fina

piece is seamless, with no indica-

tion of where the images were

pieced together


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Three-dimensional objects, s

the Head of a Buddha, require a

ent approach to lighting but ma

fewer image captures than a

painting to create a final i

Compared to other works of art

here, the image file for the He

Buddha is relatively small

x 12000 pixels. Thai, Ayuthay

Head of a Buddha, Florence, Be

Collection, reproduced by perm

of President and Fellows of H

C


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Perhaps one of the most signifi-

cant works of art in the world, daVincis "Adorazione dei Magi"

(Adoration of the Magi), was pre-

served digitally by de Rocco at the

Uffizi Gallery. Hasselblad loaned

the 200MS to Centrica for this im-

portant project, which allowed de

Rocco to produce a final image of

extraordinary quality, measuring

62000 x 62000 pixels.


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Making creativity and knowledge

accessible through digital images. Ev-

erywhere. An ambitious mission,

indeed. But Centrica, a multi-facet-

ed company based in Italy, is well-

equipped to fulfill those goals with

its software solutions and technical

expertise.

The company was formed in 1999

by Paolo de Rocco and Marco Cappel-

lini, who initially came together at

the Uffizi Gallery in Florence where

they used their computer science

skills to work on a multimedia de-

partment for the Gallery. After suc-

cess with similar projects in Europe,

the two decided to create Centrica.

We believed, says de Rocco, there

was a need to communicate and share

content, specifically images, in a dif-

ferent manner, including electronic

distribution. This led, in part, to the

development of specialized software

by Centrica such as XLimage, for elec-

tronic viewing of, and interactivity

with, high resolution images.

de Rocco recalls their first proj-

ectdigitizing all 1400 works of art

in the Uffizi using a Phase One digital

scanning back. Each scan took four

hours. Since Uffizi is located in a very

old building sensitive to vibrations,

every time a bus passed by on the

street, even heavy, stabilized tripods

shook, producing a less than ideal im-

age. Now, says de Rocco, who uses the

Hasselblad 50MS and, for special proj-

ects, the 200MS, you can achieve the

same result by clicking the camera.

Although the Hasselblad Multi-

Shot has resolved many issues, pho-

tographing art presents a number

of other challenges. Every painting,

object and fresco, for instance, has to

be photographed and lit in a different

manner, taking into account param-

Before capturing a section of a paint-

ing, the frame will be examined on

the computer. If, for example, the

center of the frame (with the best fo-

cus) is on a blank area, adjustments

will be made to focus on a criticalcomponent of the painting, such

as the hand of the baby as seen in

this detail (right, page 23) from the

"Adorazione dei Magi".

In order to focus in dim lighting

and on artwork with little con-

trast, de Roccos assistant may

place another object in front of the

painting or use a laser pointer to

help focus the lens.

eters such as surface texture. Even

lighting, for example, often produces

a flat image, so de Rocco may take a

second shot with one light predomi-

nating over the other, layer them in

software (he shoots tethered) and ad-

just the level of transparency until he

achieves the look he wants. This tech-

nique, de Rocco says, often keeps

the image visually alive. Since each

project is different, and its not always

possible to place the lights in an ideal

position, de Rocco scouts the loca-

tion beforehand and maps out the

best way to proceed.

Shooting and stitching multiple

captures is a critical part of de Roccos

work but can be a time-consuming,

inexact process. But thanks to Centri-

cas expertise in software solutions,

an algorithm was created to deter-

minebased on acquisition param-

eters such as density to achieve, cam-

era, lens, etc.where to position the

camera, the number of shots needed,

and the overlap required for subse-

quent perfect stitching. The desired

focus area is also determined through

software calculations.

As you can see, photographing

art is a complex process, with many

more factors to consider than weve

discussed here. de Rocco, who works

closely with his assistant, Andrea

Bini, as well as others at Centrica,

points out: It is impossible to have

great results, without a great team.

And thanks to the team, Centrica is

fulfilling its goal of making it possible

to share culturally relevant images.

Everywhere.

www.centrica.it

www.hasselblad.com


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HOCHASSELBLAD

OWNERS CLUB

4/2012

SOFIE LOUCAMembers of the Hasselblad Owners Club have chosen

a picture by Sofie Louca as Photo of the Month. Introducing

the Cyprus-based wedding photographer and her aesthetic world.

For the second time in almost two

years, Sofie Loucas wedding photog-

raphy is being showcased on the HOC

winners page. Her stunning images

also earned her a well-deserved place

as a semi-finalist in the last Hassel-

blad Masters competition, so its es-

pecially fitting that her images are

again featured in VICTOR.

Louca started shooting profession-

ally in 2002 but didnt begin her jour-

ney in wedding photography until

2005. Since then, she and her hus-

band, Paul Karaolides (who is the se c-

ond shooter alongside Louca and was

recently a Masters finalist) have built

a successful business with their fresh,

contemporary style.

Although they shoot some fashion

for their own enjoyment, their main

focus is on wedding photography.

They prefer to shoot a small number

of high end weddings, with an em-

phasis on quality over quantity. Our

clients are those that understand the

importance of photography and ap-

preciate the quality and style of our

work, says Louca. Shooting with an

H4D-40, she adds, serves as a unique

selling point, an important factor in

their success. We market ourselves

as high end wedding photographers

providing quality products and

service as well as outstanding qual-

ity images. The Hasselblad H4D-40 is

one more aspect that gives us the edge

over our competitors.

Vita: Born Hertfordshire/United

Kingdom in 1970. Provides Pho-

toshop tutorials online. Plans

new photo workshops in Cyprus

for Greek speaking and English

speaking photographers

www.amorphiaphotography.com

www.hasselblad.com


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HOCHASSELBLAD

OWNERS CLUB4/2012


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Ferit Kuyas was only 16 when he

received his first camera, which was

a gift from his father. But it wasnt

until years later that he began his ca-

reer in photography. Born in Istan-

bul but based in Switzerland, Kuyas

studied architecture and law in Zu-

rich. While he holds a law degree, his

interest in photography and archi-

tecture prevailed and this self-taught

photographer and 2002 Hasselblad

Master began accepting commercial

assignments in 1989.

Although he considers himself a

generalist with a credo of order, re-

duction and richness of lightele-

ments that come naturally to his

style of shootingKuyas commer-

cial assignments revolve around

HASSELBLAD MASTER PORTFOLIO

10 YEARS LATER //

HASSELBLAD MASTERS 2002

FERIT KUYASarchitecture, interiors and environ-mental portraits. But cityscapes have

been at the center of his personal

photography for about the last 8

years. He currently plans to contin-

ue his cityscape work with a trip to

Guatemala City, which he will pho-

tograph on 4x5 film.

In addition to his commercial and

editorial work, and numerous exhi-

bitions, the award-winning Kuyas

has published a number of books.

His most recent project, which he

plans to self-publish in a limited edi-

tion next year, is Quintology of Dia-

ries. Its a 5-part artist book with hu-

morous and ironic titles such as 50

objects I havent touched in 5 years

and Everything you didnt want to

know about me. While it may not

hit the New York Times best-seller

list, Quintology certainly has

piqued our interest and is another

indication of Kuyas versatility and

talent.

In closing, Kuyas talked about

his 2002 Hasselblad Masters Award.

Im really proud of the award and

very honored, says Kuyas. Prob-

ably the biggest impact was t hat I got

more confidence in myselfconfi-

dence that helped him move forward

with this career in photography that

he is so passionate about.

www.feritkuyas.com

www.hasselblad.com


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NEXT VICTOR ONLINE:1 JUNE 2012

Items and topics in the next issue of VICTOR online may be

changed or post-poned due to editorial or other reasons.

Be surprised by inspiring portfolios, keep

up-to-date with the most significant photo-

graphic trends and read leading news for

the photography community. On June 1st,

2012, check your monitor for the next

issue of VICTOR online.

All articles and illustrations contained i

the online magazine are subject to the l

of copyright. Any form of utilisation bey

the narrow limits imposed by the laws o

copyright and without the expressed pe

sion of the publisher is forbidden and w

prosecuted. We accept no responsibility

unsolicited material and this will only b

returned if appropriate postage is includ

Hasselblad is a registered trademark of V

Hasselblad A/S, Denmark.

VICTOR online | 5/2012

www.victorbyhasselblad.com

[email protected]

Publisher:

HASSELBLAD

Hejrevej 30

2400 Copenhagen NV, Denmark

Web: www.hasselblad.com

Global Photographer Relations

Manager Hasselblad:Paul Waterworth

[email protected]

IMPRINT

HOCHASSELBLAD

OWNERS CLUB5/2012

>>Discover the aesthetic world

of the photographer who took the

Hasselblad Owners Club photo of

the month: Jo Fober.

MONTY RAKUSEN>>industrial photography with the beautyof graphic design

RODNEY SMITH>>an exquisite synergy of fashion

and landscape captured on film


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