victoria, texas · 2015-08-11 · a mix of family types comprise 80 percent of the households in...
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Victoria, Texas
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1. Market Analysis & Locational Intelligence
2. Community Analytics
3. Consumer Analytics
4. Retailer Matching
5. Retail Recruitment
6. Community Marketing
7. Downtown Revitalization
8. Retail Coaching
RECRUITING RETAIL RETAIL:360
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RECRUITING RETAIL
Use demographic findings to study and measure consumers:
• Attitudes
• Values
• Preferences
• Lifestyles
• Buying habits
PSYCHOGRAPHICS
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TOP 5 Psychographic Segments
Rooted Rural 14.9% Home Town 8.9% Southwestern Families 8.2% Southern Satellites 7.5% Salt of the Earth 6.9%
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Interactive Mapping -
http://theretailcoach.maps.arcgis.com/apps/OnePane/basicviewer/index.html?appid=2b5
c444d0ce74365a129dd6c8e56d734
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Continued Retailer Recruitment Developer Recruitment ICSC RECON – May 18-20 Ongoing Recruitment ICSC Texas – November 12 – November 14
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