victoria, texas · 2015-08-11 · a mix of family types comprise 80 percent of the households in...

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Page 1: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic

Victoria, Texas

Page 2: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic

1. Market Analysis & Locational Intelligence

2. Community Analytics

3. Consumer Analytics

4. Retailer Matching

5. Retail Recruitment

6. Community Marketing

7. Downtown Revitalization

8. Retail Coaching

RECRUITING RETAIL RETAIL:360

Page 3: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 4: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 5: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 6: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 7: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 8: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 9: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 10: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 11: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 12: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic

RECRUITING RETAIL

Use demographic findings to study and measure consumers:

• Attitudes

• Values

• Preferences

• Lifestyles

• Buying habits

PSYCHOGRAPHICS

Page 13: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic

TOP 5 Psychographic Segments

Rooted Rural 14.9% Home Town 8.9% Southwestern Families 8.2% Southern Satellites 7.5% Salt of the Earth 6.9%

Page 14: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 15: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 16: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 17: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic
Page 19: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic

Continued Retailer Recruitment Developer Recruitment ICSC RECON – May 18-20 Ongoing Recruitment ICSC Texas – November 12 – November 14

Page 20: Victoria, Texas · 2015-08-11 · A mix of family types comprise 80 percent of the households in Southwestern Families neighborhoods, These young families form the foundation of Hispanic