victory publishing co, ltd media kit · media kit [2013] newspapers | specs [2013] mechanical...
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VICTORY PUBLISHING CO, LTD
MEDIA KIT
[2013]
NEWSPAPERS | SPECS [2013]MECHANICALREQUIREMENTS
Policies & Restrictions
The Picayune is a 5 column standard tabloid newspaper.
n Advertisements must be produced in full column and 1/2-inch increments only.
n All ads must be at least as many inches deep as columns wide.
n Advertisement measuring 13 inches and deeper will be charged as full-depth (16”).
Ads that imitate news materialAny advertising designed to immitate news material will have the word “advertisement” set in bold type above the ad.
ProofsCustomers may receive one proof if necessary. Due to tight deadlines, second proofs are usually not available.
Agency CommissionsAll rates are non-commissionable.
Customer-supplied advertisements must be provided in PDF format.
1 col. ..........................1.917 inch
2 col. ............................. 4 inches
3 col. ...................... 6.085 inches
4 col. ...................... 8.169 inches
5 col. ...................... 10.25 inches
[ ]ROP Full-Page5 col. x 16 in.
80 col. inch. per page
APPROVEDAUDIT
THE PICAYUNE
Marble Falls •Horseshoe Bay • Llano • Granite ShoalsRound Mountain • Spicewood • Burnet • Buchanan Dam •Briggs
Tow • Bluffton • Johnson City •Meadowlakes • Blue LakeSunrise Beach • Deerhaven and all points in between
Reaches more households each week than any other print media.
98% audited market penetration
Beautiful, colorful and reputable
The Highland Lakes “feel-good” newspaper, affectionately known as the “finest newspaper money can’t buy.”
AT A GLANCE
24,000+
98%
HOUSEHOLDS & BUSINESSES EVERY WEDNESDAY
MARKET SATURATION
NEWSPAPERS | RATES
NEWSPAPER PRINTAND ONLINE ADVERTISING RATES
FREQUENCY RATES
INSERTS
DEADLINES
CIRCULATION BY ZIP
The Picayune and DailyTrib.com Online rates
n Picayune ROP
$15.60 Per Column Inch - Full Color
n Picayune Classified
$12.49 Per Column Inch - Black & White
Discounted rates are available for businesses who plan to get the most out of their advertising dollar by running for a season or on an annual basis. Frequency rates do not dictate ad size, number of publications or schedule. Businesses are obligated to run any size display ad for the number of weeks agreed to within the 52-week period.
7 weeks ...................................................5 percent13 weeks ...............................................10 percent26 weeks ...............................................15 percent52 weeks ...............................................30 percent
PICAYUNE .................................... $55 per thousand
Picayune: 4 p.m. Friday prior to publication
Final approval must be given by 2 p.m. on Monday prior to publication.
DailyTrib.com 4 p.m. daily.
Classifieds: Noon on Monday prior to publication
DailyTrib.com: Ad copy submitted through online gateway will be reviewed by a site administrator and approved for publication to the site within 24 hour of payment and according to our guidelines. We reserve the right to refuse publication of any copy that we consider offensive or inappropriate for our audience. We process payments through PayPal’s secure checkout. If the site administrator denies publication, the buyer will be issued a refund minus any fees assessed by PayPal.
78654 CITY TOTAL DELIVERED RACK/VENDOR
Marble Falls 3640 2100 1540
Meadowlakes 910 900 10
GS/Sherwood Shores 2390 2100 290
Fairland/Tobeyville 400 400 0
Haven/Shady 400 400 0
Smithwick 410 400 10
SUBTOTAL 78654 8150 6300 1850
78657 CITY TOTAL DELIVERED RACK/VENDOR
Horseshoe Bay 1200 1000 200
DHaven/Blue Lake/Cwood 590 500 90
SUBTOTAL 78654 1790 1500 290
OTHER ZIP CODES ZIP TOTAL DELIVERED RACK/VENDOR
78663/Round Mountain 210 100 110
78669/Spicewood 790 500 290
78636/Johnson City 780 500 280
78611/Burnet 5014 4100 914
78609/Buchanan Dam 965 800 165
78639/Kingsland 3644 3100 544
78607/Tow-Bluffton 905 800 105
78643/Llano/Sun. Beach 520 500 20
SUBTOTAL 14728 11700 3028
TOTAL CIRCULATION TOTAL DELIVERED RACK/VENDOR
24668 19500 5168
NEWSPAPERS | ONLINE NEWS [2013]DAILYTRIB.COMDailyTrib.com is a 5-day-a-week general interest news website being updated as stories are prepared through-out each day. This site covers city, county, and state news as well as local area sports and weather.
The ‘Daily Trib’ has become the number one search term on Google for ‘Marble Falls News’. Ranking it highest to those wanting a site that is relevant to their search term.
Coverage areas include, Mar-ble Falls, Burnet, Horseshoe Bay, Llano, Kingsland, Meadowlakes, Cottonwood Shores, Bertram, Buchanan Dam, Tow, Bluffton, and Sunrise Beach.
The DailyTrib.com’s traffic growth makes it an undeniably efficient advertising vehicle, therefore providing area businesses with a
unique competitive advantage.
AT A GLANCE
60,000+
RANKED #1BY GOOGLE
PAGE VIEWSEVERY MONTH
FOR‘MARBLE FALLS NEWS’
‘MARBLE FALLS NEWSPAPER’
Engage customerswith the power of e-mail marketing.
Leverage our engaged online readership to bring your
business more local traffic.
Advertise your business with a square
$10/day or $35/week includes a link to your Web site.
SQUAREBANNERS
in rotation throughout the site
$50/week includes a through link to your website.
See print and online combo rates for a multi-media advertising package.
Choose both for $75/week. 7 days online and all 5 days of the e-blast.
RADIO PICAYUNE | KBEY FM 103.9 [2013]
AustinAustinAustinAustinAustinAustinAustinAustinAustinAustin
KilleenKilleenKilleenKilleenKilleenKilleenKilleenKilleenKilleenKilleenTempTempTempTempTempTempTempTempTempTemp
Round RockRound RockRound RockRound RockRound RockRound RockRound RockRound RockRound RockRound Rock
Copperas CoveCopperas CoveCopperas CoveCopperas CoveCopperas CoveCopperas CoveCopperas CoveCopperas CoveCopperas CoveCopperas Cove
Harker HeightsHarker HeightsHarker HeightsHarker HeightsHarker HeightsHarker HeightsHarker HeightsHarker HeightsHarker HeightsHarker Heights
GeorgetownGeorgetownGeorgetownGeorgetownGeorgetownGeorgetownGeorgetownGeorgetownGeorgetownGeorgetown
BeltonBeltonBeltonBeltonBeltonBeltonBeltonBeltonBeltonBelton
TaylorTaylorTaylorTaylorTaylorTaylorTaylorTaylorTaylorTaylor
GatesvilleGatesvilleGatesvilleGatesvilleGatesvilleGatesvilleGatesvilleGatesvilleGatesvilleGatesville
dericksburgdericksburgdericksburgdericksburgdericksburgdericksburgdericksburgdericksburgdericksburgdericksburg
PflugervillePflugervillePflugervillePflugervillePflugervillePflugervillePflugervillePflugervillePflugervillePflugerville
LampasasLampasasLampasasLampasasLampasasLampasasLampasasLampasasLampasasLampasas
Cedar ParkCedar ParkCedar ParkCedar ParkCedar ParkCedar ParkCedar ParkCedar ParkCedar ParkCedar Park
ElginElginElginElginElginElginElginElginElginElgin
V-Soft Communications LLC ® ©
KBEYKBEYKBEYKBEYKBEYKBEYKBEYKBEYKBEY
KBEY.CKBEY.CKBEY.CKBEY.CKBEY.CKBEY.CKBEY.CKBEY.CKBEY.C
281 35
290
183
79
190
Scale 1:700,000
0 9 18 27 km
KBEY.CBPH20110419ABSLatitude: 30-44-29 NLongitude: 098-19-05 WERP: 1.80 kWChannel: 280Frequency: 103.9 MHzAMSL Height: 540.0 mHoriz. Pattern: Omni
54 dBu Contour and Population Study of KBEY (FM)
54 dBu F[50:50] Contour Population = 52,894
Wake-Up Show,
Mon - Friday 6am-10am
:60 sec spot $42:30 sec spot $25Live Endorsements - Additional $15 per spot
KBEY Kafe, Mon - Friday 10am - 3pm
Saturday 3pm - 7pmSunday 10am - 3pm:60 sec spot $25:30 sec spot $15
Afternoon Drive, Mon - Friday 3pm - 7pm • Saturdays 10am - 3pm
:60 sec spot $32:30 sec spot $20
RATESCountry Evenings, Mon - Sunday 7pm - Midnight
& Run Of Station
:60 sec $12:30 sec $5
Weekday Sponsorships - $25 per spot
(Billboard w/ :30 sec commercial)
Ag Report - 6:00 a.m. & 8:00 a.m.News - Top of the hour Morning & AfternoonSports - Bottom of the hour Morning & AfternoonWeather - Morning & Afternoon UpdatesMorning Scripture - 6:05 a.m.
Live Remote - 2 Hours On Location
25 :30 sec Spots20 :30 sec Endorsement/Promotional Announcements
On-Air Infomercials
1/2 hour and 1 hour blocks available$125 per 1/2 hour or $200 per hour
WITH
Monthly Dining Guide Eblast Coupon Print Ad 2x3 Daily Sponsorship Landing Page
250$Only
PER MONTH
2x3 Print AD in the Picayune($84.24 Value)
KBEY Radio 1 day Sponsorship each week($130 Monthly Value)
Eblast Coupon($40 Monthly Value)
Additional Landing Page Ad($50 Monthly Value)
Appetizer
KBEY 103.9 FM TEXAS BEST COUNTRY - RADIO PICAYUNE is an exciting Local Country station delivering high energy and positive programming to the listeners traveling through the Highland Lakes. With the addition of our iPhone and Android App and Online Streaming from KBEYFM.com gives listeners the option of taking our sig-nal into their office or to on the go with their smart phone.
Anyone with internet access can listen live at www.KBEYFM.com. Estimated online listeners are approximately and growing.
Each weekday listeners look forward to local hard news at the top of the hour and regional sports reports at the bottom of the hour. With multiple local event interviews on the morning show and complete news, sports, and weather Radio Picayune has become the a staple for Only local station in Burnet and Marble Falls with a popular Country format.
Programming tailored to inform and entertain the communities of the Highland Lakes. Bringing the station into The Picayune family has given the station a leg up with more local focus programming
NEWCOMER | TOURISM MAGAZINE
The Highland Lakes is a vast landscape of oaks and sweeping hills, ancient sea bot-toms, hardwoods and cactus, shimmering lakes, curving roads, exceptional vineyards, cowboy churches, classic courthouses, wildlife refuges, water sports and so much more.
101 Fun Things To Do is the full-color glossy magazine honored by more than 50 state and national awards. 110,000 copies are distributed throughout the year in over 500 locations.
101 Fun Things To Do in the Highland Lakes is the ultimate seasonal visitor’s guide. Loaded with the most up-to-date information and reader-friendly city and area-wide maps, this publication is the one complete guide visitors need in their back pocket to make the most out of their trip.
Together, the Spring/Summer and Fall/Winter editions pack an incredible advertising power for any business looking to capture their share of tourism revenue.
MECHANICALREQUIREMENTS
FULL COLOR RATES
Policies & Restrictions
Bleeds are offered at no charge. 5% premium charge for guaranteed position based on availability. Covers are non-cancelable. Rates are non-commissionable. All fre-quency-contracted advertising must be fulfilled within one year of first instruction to earn discount.
Advertising not completing a con-tract will be billed at the earned fre-quency level. Ad layout, design and ONE customer proof are available at no additional charge. All in-house designed ads remain the property of Victory Publishing, Ltd.
Customer-supplied advertisements must be provided in PDF format.
Full page bleed ..................... 8.77 x 11.31Full page trim........................ 8.25 x 10.751/2 H ................................7.625 x 4.9022/3 V .................................5.017 x 9.9421/3 V .................................2.408 x 9.9421/3 Banner .......................... 7.625 x 2.371/3 H ................................5.017 x 4.9021/6 H .................................. 5.017 x 2.371/6 V .................................2.408 x 4.902
MONTHLY Combo S/S F/W 12 mo 6 mo 6moFull ................. $241 .........$309 .......$2182/3 ................. $196 .........$252 .......$1751/2 ................. $150 .........$192 .......$1311/3 ................. $122 .........$157 .......$1081/6 ................. $74 ...........$95 .........$66Premium ......... $346 .........$445 .......$310Back Cover ...... $383
PAID IN FULL Combo S/S F/W 12 mo 6 mo 6moFull ...............$2885 ......$1853 ..... $13042/3 ...............$2347 ......$1508 ..... $10481/2 ...............$1790 ......$1151 ..... $7811/3 ...............$1460 ......$938 ....... $6451/6 ...............$888 ........$570 ....... $396Premium .......$4145 ......$2667 ..... $1856Back Cover ....$4589
FREEFREE
Blanco Buchanan Dam Burnet Fredericksburg Horseshoe Bay Johnson City Kingsland Lampasas Llano Marble Falls Mason Smithwick
Beauty In Bloom
SPRING/SUMMER 2013
19 Activities
29+ events for fun, food and fireworks
Wildflower season a warm welcometo Spring and Summer 12 Major
Attractions
in the Highland Lakes
in the Highland LakesIN THE HIGHLAND LAKES
AT A GLANCE
110,000TOTAL ANNUAL CIRCULATION
Spring/Summer - 60,000Fall/Winter - 50,000
MAGAZINE | TOURISM [2013]