video analysis lily allen
TRANSCRIPT
Rose Newbury
Video Analysis
Rose Newbury
17/9/10
Pre-production video analysis
Video Information
URL of Video
http://www.youtube.com/watch?ob=av2e&v=0WxDrVUrSvI&ytsession=ytGaPEoapQoKii4gJ
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xXy8Bg61E4nQwobBUZJMVSDRxjyrqBAprMSccWCBEcQd77gcdG5JjmgZZPgZcfBp9w9rV
mNjrPnWSS1BKJZbxrcsxXJ8zVr54AFsH4ymqzNAYt_N0dtVO5dsHKO3UYdN4RIB78W0VJ
yxrLtqMlPwAmwHgxP28XK0EfURlVdiEOwRa1tnQrk
Artist
Lily Allen
Title of Song
Smile
Genre
This video is primarily a narrative because it is telling the story of a girl (lily Allen) getting
revenge on her boyfriend because he cheated on her. It starts with the exposition which is
her alone in her room comfort eating, the rising action which is when she pays for him to get
beaten up, then the climax which is when he gets beaten up and his house is wrecked, the
falling action which is when you see him find out that his vinyl’s are scratched and ruined
and the denouement which is at the end of the video when you see her walking down the
street happy.
The song is from Lily Allen’s first album called ‘Alright, Still’ and is the first song on the album,
so when this album was first released Lily Allen was still making herself known, which means
there wouldn’t have been any change of image because it is her first album. The technology
used in this video is very simple; there would have been a small amount of cameras used
which can be shown by the similar shot types, also there are no special effects used in this
video and the overall genre of this album is pop.
Star/Artist
In the beginning of the video the image in which Lily Allen is being projected as a young, sad
vulnerable girl which is shown by her expressions and her actions by comfort eating but as
the video goes on she becomes more devious because of what she is doing to her ex-
boyfriend and the fact she knows and pays people to do these things and also becomes
more happy because of it. Her overall image is portrayed stereotypically as a ‘chav’ which is
shown by her costumes which are dresses which she wears trainers with, she wears a lot of
jewellery like necklaces and rings and her accent also helps portray this stereotypical image.
Rose Newbury
Audiences
The target audience for this video are mainly young females and this is shown by the song
itself because Lily Allen is singing about her boyfriend cheating on her and this is something
that some girls can relate to.
Lyrics/music
The music video to this song connects with the lyrics because in the lyrics she says things
like ‘when I see you cry, yeah it makes me smile’ and in the video she is making sure that
different bad situations happen to her ex boyfriend like him getting beaten up and his house
getting trashed and she is saying that by getting revenge for him cheating in her it makes her
smile and feel happier.
Also Lily Allen does includes some colloquial language in her lyrics like the phrase ‘no it
don’t mean jack’ and is singing this song in a cockney accent showing where this video
could be set and the type of girl she is.
Editing
The editing rhythm in this video is appropriate because before the lyrics start in the song
there are some fast paced cuts to make the video more interesting but when the lyrics start
the cuts and editing stay mostly quick cuts. There aren’t any special effects in this video
because again the technology used is simple but in the end scene when she is walking
downs the street and she and the lighting have become softer looking which is used as an
effect.