Rose Newbury

Video Analysis

Artist/Band-Muse

Song Title-Uprising

URL-http://www.youtube.com/watch?v=w8KQmps-Sog&ob=av2e

Genre-Alternative Rock

The Video

This video is mostly performance based and at the beginning of the video you see a lit fuse

in a model city with little model people and with dull lighting the video is set at night. You

then see the band playing their instruments whilst riding on the back of a small model pickup

truck with shots back to the fuse moving along the wire through the city. The band in this

video is wearing dark clothing which with the lighting gives the video a dark mood. Towards

the end of the video teddy bears rise from the ground and start terrorising the city but at the

very end of the video the teddy bears are defeated by fire and fall down again.

The Band

The image of the band that is being projected in this video is dark and rebellious and this is

shown by again the costumes the band are wearing which are dark but modern, also in the

middle of the video the lead band member smashes a window with his guitar which is

stereotypical image of a rebellious musician. This image is also shown by the lyrics like

when he says ’they will not control us’ and this shows that they are rebelling and protesting

against something and this is how the record companies are trying to sell the band because

this image goes with their genre of music.

Audiences

The target audience for this song and video are men around the age of 13-35 and women

around the ages of 16-30 and this is because the song is sung by a rock band and there is

no preference or elements of the video that would target men or women but the age

difference is different because I think younger girls stereotypically like girl bands and girl

singers because they see them as role models and boys are the same but at a younger age.

When the audience watch this video I think that they feel the rebellious power in the song

because the lyrics in the song can be portrayed onto any person and the audience can

relate and reflect the lyrics onto their own situations and problems with being controlled or

wanting to stand up to someone else.

Rose Newbury

Lyrics/Music

The relationship between the lyrics and the visuals in this video are that the lyrics are

explaining about protesting and rebelling against a higher power and the video portrays this

with the band located in a model village and are represented as I think the lower power and

the teddy bears that come later in the video are represented as the higher power and are the

ones who are destructive and because they are bigger than the model people they have the

higher power.

Intertextuality

The end of the video where the teddy bears fall down over the model city is said to be

related to the end scene in Ghostbusters and the with the bass lines and synthesizers the

song has been said to sound like the doctor Who theme and the Blondie song ‘Call me’.

Editing

The scene transitions used in this video are simple cuts to all of the scenes and aren’t quick

cuts that fit with the beat of the music and at the begging and end of the video it fades in to

start the video and fades out to end the video. The shots used in this video are mostly close

ups or medium shots, with some birds eye views to give the video more of a dramatic

impact. Also this video is based around CGI and special effects because all of this video

apart from the band is super imposed which makes the video more interesting and different

compared to other videos.

Rose Newbury

Still shots

I like this shot because it shows all

of the band playing in the set of a

caravan which is CGI I also like the

lighting in this shot because its

dark which goes with the mood of

the song but has enough light

through the windows to show the

band in enough detail

I like this shot because its

different from the other shots in

the video because it’s a birds eye

view and with this makes the

video more interesting and would

use this type of shot and camera

angle in my video.

This is a good shot in the video

because it shows the rebelliousness

of the song and the band and again

makes the video interesting to

watch.

This is a really good shot in the

video because the lighting is good

because of the sparks and bright

light against dark effect which is

effective for this type of rock video

and makes this part of the song

more dramatic.