Video - Concept / Treatment / Justification

Concept – (The big ideas)1. Describe the band/artist, genre of music, title of song, and career

context2. Give a brief descriptive outline of your video

(narrative/performance/concept)3. Describe the image (band/artist) portrayed in the video and how this

may add to their appeal4. Describe the aims of this video5. Give a detailed description of the intended ‘target audience/s’

Treatment - (How you will do it)1. Give a detailed outline of the narrative/performance/conceptual content

of your proposed video using film language terms and Freytag’s Pyramid of narrative structure

2. Describe and explain how you will use at least three conventions of Music video (Shots/Framing/Props/settings/ etc) and these conventions will typify or subvert industry practice

3. Describe the tone (humorous, rebellious, amorous, romantic, etc) of the proposed video

4. Describe the Motifs, Symbolism, Realism, Ideologies etc – to be incorporated within your video

Justification – (Why you will do it that way)1. Explain why this approach to the video will be the best way to sell the

song2. Why you think this video will reach its’ target audience3. Describe the challenges you foresee in production4. Give an outline of any costs or time constraints and explain how they

will be addressed