video coverage of a live event - digital...

25 KILLER BUSINESS USES FOR VIDEO

Introduction

Chapter 1: Product Announcements

Chapter 2: Event Promotion

Chapter 3: Video Coverage of a Live Event

Chapter 4: Customer Testimonials

Chapter 5: Recruitment Video

Chapter 6: Next Steps

About

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Table of Contents


The business world has now embraced online video. Just as websites and social media took time to soak into the mainstream usage of corporate marketing, the online video revolution is also well underway.

It is still a young branch of the online communication tree, but its uses are many. The purpose of this guide is to help you understand some of its more effective uses and detail how leveraging this evolving technology can propel your brand to new heights.

The 5 Killer Business Uses of Video:

1. Product Announcements: Video accelerates information absorption. In seconds, customers can learn everything they need to know.

2. Live Event Promotion: Video is the perfect format to ‘show and tell’ what your event will offer.

3. Live Event Coverage: Get your audience’s attention and energize the room as you explain your core messaging in an exciting format.

4. Customer Testimonials: Video customer testimonials are the magic bullet; they are the perfect tool for marketing and selling with online video.

5. Recruitment: Videos are one of the most effective ways to emotionally connect with candidates, and give them an inside look at your vibrant business culture.

For each of these uses, I’ll outline the overall concept and process for execution. I’ll also illustrate each method with a case study including the situation, the work completed, and the results. By the end of this guide you should have a clear idea of some standout video options at your fingertips.

Introduction


1Video is the perfect format for products. Products are real: you can see and touch them; video is a visual format, allowing you to ‘show and tell’ just about anything about your product.

ThE AdvAnTAgEs of PRoduCT vIdEos….

Short of an in-person demo, video is the next best thing, and when online, has a far wider reach. Your other options to show off your product are photos, text, maybe even audio tutorials, but video includes and multiplies the advantages of all other formats and has added benefits as well:

» Video can have much of the human touch of an in-person demo, without the costs of a sales team or travel expenses.

» The message in your video can be crafted, refined, and even tested and perfected to communicate at maximum effectiveness.

» You can use the power of story to engage your audience. Humans love a story; it hooks and holds our attention.

» When done right, video can elicit positive emotions, brand associations, and build trust.

» Product videos are a preferred content format, especially for mobile and tablets.

» Google says that having video on your website provides an average 20% boost in traffic.1

» Video accelerates information absorption. In seconds, customers can learn everything they need to know.

» Product demos increase conversion rates (Zappos sees up to 30% conversion boost with products that have videos).2

Product Announcements

Video is the next big thing, and when online, is far more widely reaching than an in-person demo.

1 www.google.com/ads/video/why-video.html

2 www.reelseo.com/video-demos-sales-zappos/

http://www.google.com/ads/video/why-video.html


http://www.reelseo.com/video-demos-sales-zappos/





ChAPTER 1

» If you make compelling/share-worthy content, you can earn distribution in social media on the relevant online communities for free. Make them care.

» Video content is ranked higher by search engines and appears toward the top of search results.

» Videos can act as a virtual sales force, educating your customers 24/7 globally with a one-time production cost.

WhEn Is ThE RIghT TImE To PRoduCE youR PRoduCT vIdEo?

» It might make sense to do an early demo when looking for investors, such as a Kickstarter video.3

» It could make sense to have a video for a trade show, industry event, or press announcement.

» As your product becomes available for purchase.

» Video can be used as part of an email marketing or PPC campaign.4

» Reach the right viewers in the right place with google AdWords for video.5

» Place product videos in the product pages in your online store to drive big boosts in sales conversions, like Zappos!

3 www.kickstarter.com/help/school

4 www.reelseo.com/seo-ppc-ecommerce-video/

5 www.google.com/ads/video/

http://www.kickstarter.com/help/school

http://www.reelseo.com/seo-ppc-ecommerce-video/

http://www.google.com/ads/video/


http://www.kickstarter.com/help/school

http://www.reelseo.com/seo-ppc-ecommerce-video/



ChAPTER 1

ThE 3 PhAsE-PRoCEss of PuTTIng TogEThER PRoduCT vIdEos

PhAsE onE – Pre-Production » Determine goals. It’s helpful to consider what stage of the sales cycle you

are addressing: Is it awareness, interest, education, or conversion?

» Define audience. Where will the video live (YouTube, your website, social media). Also, who are you trying to reach, when, and how?

» Develop the concept for what you want to create. For example: Is your video a person showing off a cool shoe or an emotionally engaging customer testimonial story of how a flashlight saved their life?

» Refine your concept to make sure it will realistically have a chance of achieving your goals. If you want to boost excitement, are you putting enough resources to cut through the online clutter and really excite your audience?

» Once you have a sense of what you want to create, you can determine what it would take to produce.

» By refining the concept to fit the realities of your budget, timeline, and other resources, you can make the best plan. This is typically when scripts, interview questions, schedules and travel plans get made.

» This phase frequently is the most important step. It’s where you have the chance to get the right strategy, message, and content to achieve your goals.

PhAsE TWo – Production » Once your plans are made, it’s time to execute. This is the phase when

the video shoot or the creation of graphics, storyboards, etc. happens.

» It’s important to work with a production partner who can help you select the right gear, process, and techniques to get the most out of your production.

Refine your concept to make sure it will realistically have a chance of achieving your goals.


ChAPTER 1

PhAsE ThREE – Post-Production » Some projects require lots of post-production (editing) of available video

footage captured in production.

» Depending on the plan, you may be just using photos and music. Either way, this is the phase when all the assets are gathered and video is put together.

» Depending on your goals, project plan, timeline, and budget, there may be lots or little to no editing & animation.

» It’s common to have major revisions along the way. You’ll frequently find that your assets are different than what you planned, for better or worse.

» Through the magic of editing, projects take on a life of their own and can come out better than expected. Even seasoned pros can’t anticipate all the possibilities until you’re in the thick of it and squeezing all you can out of what really is an artistic collaboration. Good ideas come as you work with the material.

» Once you have a final version of the video, it’s time to shine it up a bit. It’s typical to refine the color, add effects, and level and mix audio.

» Export the final video deliverable and host it online, share it in social media or whatever your distribution plan calls for.

ThE CosTs

As you might expect, the costs vary widely depending on your pre-production plan. You might shoot video from your phone or tablet for free, or you might spend tens of thousands — it all depends. As a reference point, most of the videos on our portfolio page are in the 5–30K range. It’s important to note that video isn’t a commodity, it’s a service that frequently touches on many disciplines ranging from creative, writing, lighting, camera operation, music selection, editing, animation, as well as customer service, support and trust. Make sure you find a partner you connect with that has a versatile skill set, and you’ll have a good shot at extending value.

Post-production is where it all comes together.


ChAPTER 1

CAsE sTudy Client: AMD/SeaMicroProduct: The SM15000 Server

BackgroundSeaMicro needed a new video to provide a holistic view of the server marketplace as they announced their newest server product, the SM15000. The video would first be shown at a press conference, then released to media outlets, as well as shared on their website and on social media.

The Process » We worked with them to make it all happen on a very short timeline.

» The client arranged the shoot dates and interview questions with their clients.

» We provided a four-person crew for a one day shoot at two client locations as well as the and SeaMicro offices in Silicon Valley.

» We also shot an additional interview on a second “pick-up” day with an industry expert for B-roll.

» Everything was gathered, sorted, and edited in two days.

The ResultsThe product launch for AMD SeaMicro’s new SM-15000 server went very well. The video helped the press in attendance at the announcement clearly understand the industry background and importance of their innovative new, power-saving server. In addition, according to the client, “The video got rave review both internally and externally.”

for video click here6

6 www.youtube.com/watch?v=NiQTTnGS1WI

Digital Accomplice helped me with a major product launch video on short notice, and it got rave reviews both internally and externally.”– Young-Sae S., AMD/SeaMicro

“

https://www.youtube.com/watch?v=NiQTTnGS1WI

https://www.youtube.com/watch?v=NiQTTnGS1WI


2Video is the perfect format to present what your event will offer, especially if it’s footage of previous similar events. Nothing beats seeing, hearing, and virtually experiencing what it will be like to attend your event. Consider the alternatives: email, phone calls, posters, billboards, flyers, a radio spot, a tour? Out of all the qualities each format offers, video once again combines and multiplies the effects of all of the options.

Even if it’s your first event…Video is a great way to grab the audience’s attention with music, photos, editing, venue images, and other tone-shaping effects to paint the picture of what this event will be all about.

Here are a few of the best practices for the format of your video that I’ll share from my experience:

» Hook them in the beginning with a question, an interesting tidbit, something that will pique their interest.

» Keep it short, engaging, and on point to what your audience cares about.

» Attendee testimonials are frequently the best possible footage; they are objective, informed, and on target.

» Footage of the event. This seems obvious, but get into the details of the variety of topics/activities/etc., the venue, whatever the specifics are, help remove the element of the unknown, and highlight the positives.

» A call to action: toward the end, give your audience the added incentive to tip them from interested and covert them to coming.

Here’s an example of a promotional video we did for an event at The Palace of fine Arts in san francisco.7

Event Promotion

7 https://vimeo.com/60495088

https://vimeo.com/60495088




You’ll also want to consider how you use the video to spread the word. Here’s a couple considerations for distribution strategy:

» You might want to make several versions, targeted to different audiences. It can be as simple as a different call to action, and branding.

» You could make several versions, released over time that reveal more and more to build buzz. That’s what the movie studios do with the “teaser, trailer, and a featurette” types of content length.

» You could share this content in your relevant blogging community first and let them do the hard work of promoting, which they may be happy to do in exchange for exclusive content.

» Just by changing the music and releasing different versions, you can make an emotional appeal in very different ways.

» By properly meta-tagging your content descriptions, you can increase the findability of your video.

» Video emails have higher open & click rates. By using the right list, you can get the right message to the right people.

» There is a rising number of places online where you can post your video. Of course there’s YouTube, Google+, Facebook, Twitter and Vimeo, but there are also places like Pinterest, blogs and message boards, and communities relevant to your topic that could make sense.

» Don’t forget all your partners, vendors, participants, venues and other relevant parties that may want the exposure as much as you do!

The big take away is that no matter what your event and budget, there is no question (in my mind) that there is an effective, valuable, and cost effective solution to help spread the word using video. No matter what the message is, there are always several ways to tell that story which can be achieved for minor incremental cost and effort (but with big payoff potential).

ChAPTER 2

No matter what your event and budget, there is always an effective solution to help spread the word using video.


ChAPTER 2

CAsE sTudy Client: The Vedanta Society

BackgroundThe Vedanta Society, a religious-philosophical organization, with it’s roots in ancient Hindu texts, was interested in sharing it’s message to curious and interested Western audiences. They wanted a video to promote an event at San Francisco’s Palace of Fine Arts. The challenge was to pique interest in learning more, without making a more secular-minded audience alienated by the Hindu-rooted language and visuals typically used to discuss matters of spirituality. In other words, we wanted to open minds, but gently.

The Process » We interviewed panelists such as Michael Krasny from KQED to boost credibility and

visibility into this very interesting event.

» We wrote a script for the intro and ending.

» We also gathered and lightly animated some photos to help illustrate the points discussed.

» By selecting a variety of “experts” (from different professional backgrounds) on the subject of Vedanta, we were able to appeal to the general audience on different topic levels: intellectual, historical, journalistic, philosophical, and spiritual.

» We shot interviews in several locations and got additional location footage to add “visual flavor.”

The ResultsThere was a big turn out for the event, and the client was very pleased. We also created an alternate version for their website in which we removed the event details to keep it relevant as an overview of Vedanta, even after the event. The video is a great introductory overview on the topic and signifigance of how Vedantic thought has shaped western thinking in the past — and how Vedanta offers new opportunities to explore alternate ways of spiritual thinking. This one was a real eye opener!






3As you begin planning for your next event, consider how video can help promote and add value. Here’s the most popular ways my clients are effectively using video:

Promotion: As explained in the last section, a promo video can grab attention, excite, and explain the event’s value. Plus it’s a great self-contained message in a sharable format. If you don’t have any event video yet, no problem: you don’t need video to create a promotional video. Photos, music, and voice-over or text can do a lot.

Here’s another promotional video we recently did for a client’s event that incorporates photos, music, and voice over.9

Presentation at the Event: Video is a great way to get your audience’s attention and energize the room as you explain your core messaging in an exciting format. You can present the videos at a keynote, in a break-out session, online, in emails or even distribute them on a memorable take-away, such as a branded USB key or disc.

Archive Event Content: Archive the presentations for those who can’t make it. Use the whole presentations and/or edit them into bite-sized pieces for easier search by topic, easier viewing and for an added SEO boost. Each video can be meta-tagged and you can end up with a whole YouTube Brand Channel full of specific & helpful content optimized for SEO.

value for sponsors: Any sponsor will likely be appreciative of both the increased visibility that video can provide as well as some visual proof of how worthwhile their sponsorship may have been. They may also want to share it on their website, blogs, social media, emails, and beyond. You can then likely use those same videos to help prospective sponsors see the value as well.

video Coverage of a Live Event

A promo video is a great self-contained message in a sharable format.

9 www.youtube.com/watch?feature=player_embedded&v=Zgk6NVxu3X0

http://www.youtube.com/watch?feature=player_embedded&v=Zgk6NVxu3X0

http://www.youtube.com/watch?feature=player_embedded&v=Zgk6NVxu3X0


ChAPTER 3

value for speakers/Presenters: Many presenters are appreciative of the additional exposure they can get by sharing their own presentation in the media, internally at their own company or in their network. For some, this could be the key to gaining their alignment to participate. Future speakers can then better prepare by seeing what your events are all about.

value for Attendees: For attendees, the knowledge that they can review the presentations again after the event will allow them to engage more fully in the event without having to take copious notes. They can also share the content with their boss/peers to show the value of the event. The inclusion of video archives in your “event package” can likely help raise the ticket price or serve as a meaty value-add. It can also help prospective attendees that the event will be worthwhile, essentially acting as a virtual sales-person (that works 24/7+ globally without the need to travel!)

Extend buzz: In the days and weeks following the event, video can extend the buzz and keep people engaged, sharing and talking. By releasing different types of content over several days, you can be sure to keep the spark alive.

video as The Event: Pro tip: You can use video as the actual event. The act of shooting the video is an event by itself that is then documented and can be shared, blogged about, tweeted and otherwise sent out to the world. Here’s an example of how one of my clients used video as the foundation for a publicity stunt.10

10 www.youtube.com/watch?feature=player_embedded&v=uHP8TmG5ZJo

http://www.youtube.com/watch?feature=player_embedded&v=uHP8TmG5ZJo




ChAPTER 3

Here are some of the many ways you can post/share video content of your events:

» Your Website

» Partners/Client Websites

» Media Outlets

» Industry Groups (LinkedIn, etc)

» Blogging Community

» Take-Aways (USB drive, disc)

» Blog Content (Yours, client, partners, etc)

» Social Media

» Video Email (Embedded)

Key Take-AwaysIn my opinion, some of the best features about video is that it’s high engagement, high excitement content. It’s also the ideal format for mobile phones, tablets, and social media sharing. It helps remove the element of unfamiliar and makes topics more real. By leveraging an event and harvesting a handful of content, you can spread the production costs across lots of pieces of content that serve many purposes, which can be useful for months and years to come. In my estimation, event video is about the best bang for your buck when it comes to corporate video production.


ChAPTER 3

CAsE sTudy Cient: Fjord (A digital agency)

BackgroundFjord is a global design-focused consultancy with clients like Nokia, Citibank, Accenture, NFL and Qualcom. One of the cool things they do to bolster industry visibility and explore emerging trends is to hold regular events they call “Kitchens” (because that’s were people like to eat/drink and discuss topics casually). Fjord asked Digital Accomplice to produce a video that would help document and promote these events to gain interest from attendees, partners, speakers and, of course, clients.

The Process » We worked on a tight budget and turnaround to help extend the buzz after an event.

» We worked with Fjord to identify key attendees to interview that could speak both about the subject matter at one event and about the overview of what Kitchens are all about.

» We shot lots of footage at the event to be sure we captured lots of moments that both captured the reality of what happens at the Kitchens, but also to put them in the best light by highlighting positives.

» We had a turn-around of a couple days so editing and reviews/approvals happened very quickly. It was helpful that the client had the bandwidth for this approval timeline, which isn’t always possible.

The ResultsWe produced the project in three days. The client was very pleased to share the event video with attendees/non attendees on the Friday after the event, boosting relevance in the “buzz-wake” in the days following the event while it was still timely. The video was then used to promote future Kitchens, removing many “elements of the unknown” for potential attendees. This Kitchen, was smokin’!






Customer Testimonials4

Video customer testimonials are the perfect tool for marketing and selling with online video. Sure, there are lots of ways to effectively use video for marketing, but few have the “slam-dunk value” of having your customers explaining how you helped them. It’s all too easy for a company to toot their own horn, but customers typically have a much higher trust factor. That’s exactly why companies like Yelp are so helpful. People trust referrals; they help sell. Consider how heavily you might have relied on the experiences of others to inform your purchasing decisions.

It would be very hard to see how that wouldn’t factor in greatly to your prospective client’s decision to convert. There are a few key reason’s for this:

» Clients want to see that your company/product is trustworthy and effective.

» Human beings pick up on the non-verbal communication cues. Having a customer truthfully explain how you’re helped them will come across as authentic.

» Short of a face-to-face meeting, video is the best way to share that authentic human experience around the world, 24/7.

» People love a story. If you can have your customer tell their story and how you helped, it will more likely be engaging and convincing.

People trust referrals, they help sell.


There are a few key ways you can help make your video customer testimonials most effectively:

Results: Sharing the measurable and indisputable results of how you helped your customers is ideal. Hard data, dollars and cents, orphaned penguins saved,12 whatever the metrics are that you can share that will quantify a positive result can really help clients be convinced fast. It can also help them start to calculate the value that you have provided.

The Right People: Being on camera can be uncomfortable for some, and if we’re being honest with each other, some people just aren’t so ideal for being on camera. We do want authenticity, but some people will help sell that authenticity better. Choose someone energetic or with some charisma on-brand factor that will help them really engage the audience in an appropriate way for your project.

story: I can’t emphasize this key point enough: Story is the vehicle that gets your message past your audience’s defenses. People are guarded, there are too many ads and content out there. Story is the way to get past that guardedness. Yes, do engage with great visuals and music, but the story-telling format of “X happened and then Y happened but then Z happened” is hypnotic to humans.

feelings: Use video’s unique ability to combine visuals, spoken words, and music to engage attention, elicit emotion, and deliver the message.

Production Quality: It’s hard to focus on all the above points when the video quality is sub-professional. In order to do it right, you’ll want proper lighting, a quality camera, microphones, some quality editing/storytelling and people who know how to use the gear and practice the craft. Besides, failing to be engaging, convincing and share-worthy, bad quality video also leads to negative associations with your brand.

To help explain further, read the following case study of how we helped a client build trust with their prospects with video testimonials.

ChAPTER 4

12 http://news.nationalgeographic.com/news/2008/03/080305-penguin-video-ap.html

http://news.nationalgeographic.com/news/2008/03/080305-penguin-video-ap.html

http://news.nationalgeographic.com/news/2008/03/080305-penguin-video-ap.html


ChAPTER 4

CAsE sTudy Client: Cherry Bekaert

BackgroundWe created a customer testimonial video for accounting firm Cherry Bekaert.13 The goal was to help underscore the messaging behind their recent rebranding (done by hinge marketing14). We all agreed that it was their clients who could help convincingly share what Cherry Bekaert brings to the table through the lens of their own experiences.

The Process » By visiting several of their clients in several cities and in several different industry

sectors, we captured the story of how Cherry Bekaert truly helps their clients.

» We worked with Hinge to make sure the video messaging was on-brand for their new look/feel and website.

» During the shoot, we coached the interviewees to help tweak their responses to interview questions to maximize punch but for brevity.

» We made sure to plan to shoot plenty of additional industry-specific “b-roll” footage at each location to use as additional footage in the edit. This footage helps make the story more visually engaging as the interviewees tell the story of how Cherry Bekhert helped them grow.

The ResultsThe editing turn around time was just about a week, just in time for their new website launch! The video added a human face to the new website and has helped new clients feel more confident that working with them would be a smart idea. There are Cherry Bekaert partners in the video, but most of the storytelling is done by their customers, honestly and in their own words. I think that authenticity comes through and helps to build trust.


13 www.cbh.com

14 www.hingemarketing.com


http://www.cbh.com

http://www.hingemarketing.com


http://www.cbh.com




Recruitment video5With recent news that 87% of tech companies are looking to hire in 2013,16 it’s understandable that many companies are struggling to attract top-level talent for their business. In order to differentiate themselves, firms are finding that recruitment videos17 are one of the most effective ways to emotionally connect with candidates and give them an inside look at their vibrant business culture. In this post, we’ll explore how recruitment videos can be the solution to hiring high-demand leaders and securing the future of your company.

Webmarketing123,18 a digital marketing agency in the San Francisco Bay Area, is one of our clients that fights to attract talent in a robust job market. The Bay Area presents a tough hiring issue for many businesses: there are plenty of intelligent, experienced, and driven professionals who have graduated from world-renowned universities, but there are a large number of great companies like Facebook, Google, Cisco and other hot tech firms who offer outstanding benefits and compensation packages to steal those candidates away. How can businesses set themselves apart?

One answer is recruitment videos. Companies like Webmarketing123 are able to level the playing field, through video, to give candidates an inside look at their vibrant work culture. Recruitment videos allow your employees to speak virtually to candidates, establishing a personal connection with job searchers earlier on in their job hunt. Our clients have affirmed that these humanizing connections can be a strong differentiator for candidates who are deciding between otherwise faceless and impersonal corporate brands.

16 http://mashable.com/2013/05/08/startups-hiring/

17 www.digitalaccomplice.com/video-production

18 www.webmarketing123.com

With recruitment videos, companies are able to level the playing field to give candidates an inside look at their vibrant work culture.

http://mashable.com/2013/05/08/startups-hiring/

http://www.digitalaccomplice.com/video-production

http://www.webmarketing123.com/

http://mashable.com/2013/05/08/startups-hiring/

http://www.digitalaccomplice.com/video-production

http://www.webmarketing123.com/


We spoke to a recent Webmarketing123 hire that had this to say about her decision to join their team:

“ Before interviewing with a new company, there’s

always that unnerving feeling of unknown expectations.

As a candidate, you pray that you’ll be a good fit for

the company, but it more often feels like the luck

of the draw. After watching the recruiting video (for

Webmarketing123), I felt as though I got a sense for what

the company was really like behind closed doors, behind

the little you see as an interview candidate or as a client.

It humanized the company, and by seeing the personalities

of those I would potentially work with, it gave me more

confidence to share my own.”

In the past few months since the completion of the recruitment video, Webmarketing123 has been able to add several senior level members to their staff. What do you think? Could video help attract the next generation of leaders for your business?

To help get a sense of what your company could do with video, check out the video we created for Webmarketing123.19

As you can see, video helps make the viewer more familiar with the company, give prospects a glimpse behind the curtains and humanize your organization. When done right, video can effectively communicate a company’s “feel” in an easily sharable and consistent format. In fact, it’s hard to imagine any prospective employee NOT wanting to view a video about the companies they are applying to. With explosion in online content, I would expect it would be one of the first things they would be looking for when researching online and one of the things that could really set a company apart from the pack.

ChAPTER 5

Video helps make the viewer more familiar with the company.

19 http://youtu.be/YwlUxgZolUQ

http://youtu.be/YwlUxgZolUQ



ChAPTER 5

CAsE sTudy Client: WebMarketing123

BackgroundWebmarketing 123 recognized that hiring the right people was going to be a key success factor. In particular, attracting more senior level and experienced talent would be important. They believed that video would help demonstrate the compelling human side of their organization and help prospects feel more interested in exploring a career there.

The Process » We interviewed many of their employees, focusing on real world stories of the

advantages of their corporate structure and culture.

» We included lots of b-roll of the fun things they get to do as a group, as well as some actual footage of the real work life to help people get a flavor of the culture.

» We worked closely with senior management to understand the core messaging that was important to communicate.

» We also made sure we understood the types of employees we wanted to attract so we could focus the tone in that direction.

» We selected upbeat music that helped set the tone of the company “feel” and drive the story forward in an engaging and fun way.

The ResultsSeveral new quality hires; they all watched the recruitment video (most watched all the videos).

One new employee said: “Before interviewing with a new company, there’s always that unnerving feeling of unknown expectations. As a candidate, you pray that you’ll be a good fit for the company, but it more often feels like the luck of the draw. After watching the recruiting video, I felt as though I got a sense for what the company was really like behind closed doors, behind the little you see as an interview candidate or as a client. It humanized the company, and by seeing the personalities of those I would potentially work with, it gave me more confidence to share my own.“


20 http://youtu.be/YwlUxgZolUQ




next steps6You’re ready to produce a video for your business. But how do you get started?

The first step is to look at the big picture and make sure the strategy is right before you rush into production. Pick a single goal for your video. You don’t want to serve too many masters.

Then, consider the quality of video you need. That decision will help you decide what level of talent you will need to shoot and edit your video. Your video partner will lead you through the rest of the steps, from creative concept development and budgeting, to shooting and editing.

I hope you find this guide useful as you work through the video development process. It should help you get the most from your investment. I wish you the best on your next video project!


ABouT dIgITAL ACComPLICE

Digital Accomplice is a big idea company that develops video content to build brands and engage customers. The company offers a full suite of services, from program concept and strategy to video and interactive content production. And with access to world-class talent, the Digital Accomplice team is positioned to bring ideas to life. Based in the Bay Area of Northern California, the company is conveniently located at the heart of the technology and video game industries.

ABouT dAnE fREdERIKsEn

Dane Frederiksen, president of Digital Accomplice, has been creating outstanding video content for over 20 years. He has worked with clients across the world, including National Geographic, Discovery Channel, Adobe, Nokia, Microsoft, Sony, EA, Ubi, Activision, Capcom and many indie developers. Over the past decade, he has produced hundreds of video-game-related features for game developers around the globe. His work has won numerous national awards.

About


5 Killer Business uses for video Copyright ©2013

Published by digital Accomplice 1485 Park Avenue, Suite 103 Emeryville, CA 94608

All rights reserved. Except as permitted under U.S. Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

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