Video EditingThree Simple Techniques to Great

Videos

Overview

Basics

Windows Movie Maker

PowerPoint and Jing

Camtasia

Basics

Video editing can be complex or simple. It all depends on what your needs are. If you don’t have a budget to hire a professional to do your video for you then you need to learn some techniques that will help you make decent videos on your own.

Basics

There are a few ways to create video that will give you decent quality and help you get started with a video marketing campaign. We are going to cover three:

Windows Movie Maker (free on a PC)

PowerPoint with Jing ($14.95 for a year)

Camtasia (about $300)

Windows Movie Maker

This does not have much of a learning curve, you will import images, add transitions, add a coloring effect if you desire, and add your audio track. This is a great way to get simple videos done.

PowerPoint and Jing

Take it up a notch – or two. You can create pretty nice looking videos with Jing. Basically it is a product that allows you to record and share what is on your desktop. I use this constantly for many things.

You can only make videos up to 5 minutes but for most videos you don’t even need that.

Camtasia

This is Jing’s big bother. A very robust system that will allow you to record much longer. We use this to record our webinars.

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