video live and targeted
TRANSCRIPT
Live & Targeted The Digital Video Revolution is here
Greg Fry SocialMedia.ie
Digital Video trends happening now
Video conversations become the norm 2
Video becomes interactive 1
Brands team up with Vloggers and Influencers 3
Live Video evolves 4
thehappypear
Build Relationships Faster with Video
Think Like a Content Marketer
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“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action” - Content Marking Institute
Examples of Video Marketing
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- Live Streams - Customer Service Videos - Funny Videos - Video Case studies - Video teasers - Hot News Topics - Crowd Sourcing videos - Event Previews - Event Roundups - Guides/ How to videos - Video Product reviews - Interviews
“The nobodies are the new somebodies”
Who are the influencers in your industry and/or in the video world?
Be Real in your Videos
Formatting your Video
Title – Ensure your keywords are included in your title. Intro - Does it hold the viewer’s attention? Does it explain what the video is about? Does it communicate the “what it’s in it for me” to the viewer? Tags and Descriptions – Think SEO. Take time adding a description to your video. Also add relevant tags so your video can be found online. Add Subtitles - Add subtitles or captions so the viewer can understand your video with or without sound. Branding – Make sure you add your logo to your video. That way when your video goes viral everyone will know where it came from. Call to Action – Add a call to action in your video.
In front of the camera
Screen Recording Webinars LIVE video
Creating Content
Creating Content
http://tubularinsights.com/
Mobile Video Apps
• Quik – video editor from GoPro • iMovie(iOS only) • Power Director (Android only) • Magisto Video Editor & Movie Maker • FilmoraGo • Adobe Premier Clip • Splice (iOS only) • Boomerang • Clips (iOS only) • Hyperlapse • Animoto • YouTube
This is a Workshop
The Workshop
#smsummitirl
In your groups create a video. Think “Value”. Use one of the tools provided to create a video or “Live Video” Post your tips online using the hashtag #smsummitirl
Theme:
“My Social Media Summit
Takeaway”
The Workshop
The 10 Minute
HUDDLE
Align yourself with experts
#icebucketchallenge
Instagram Coupon
http://bit.ly/instagramcoupons
Customer Services Videos
Should you invest time in creating daily stories on Instagram and/or Snapchat?
Do you use Instagram Stories?
http://www.viddyad.com/
Promote your Videos and Create Video Ads
Why Live Video?
Live video streaming on mobile devices is about to grow by 39 times in the next five years, Cisco predicted in its newest Mobile Visual Networking Index forecast. – Feb 6th 2017
“Go Live”
• Facebook Live • YouTube Live • Twitter/Periscope • Instagram Live
Live Video Ideas
Image credit: Form Meets Function
Think Vertical
As of February 2017:
• Facebook - Vertical videos publish with no black borders.
• Instagram - Vertical videos publish with no black borders.
• Snapchat - Vertical videos publish with no black borders.
• Twitter - Vertical videos publish with no black borders.
• YouTube - The Android version of the app hides black borders when device is held vertically and video is viewed in full screen.
https://obsproject.com/
“Go Live” Tools
As of
BeLive.TV
belive.tv
“Go Live” - Other Tools
Other platforms: Blue Jeans - https://bluejeans.com LiveLeap - https://liveleap.com Wirecast - http://www.telestream.net/wirecast Crowdcast - www.crowdcast.io FireTalk - https://firetalk.com
NB. This feature is not available on Facebook Pages yet
Facebook Live “Split Screen” is here
Schedule & Promote your Livestream
Live Contributors on Facebook
Repurpose your Live Videos & add Captions
Facebook Live - Experian
360 Degree Live Video is here
The 10 Tip Takeaway
• Create video for your audience not you. Be creative and dare to be different.
• Look at the camera and be yourself. It is not a Hollywood movie you are recording.
• Use simple video editing software such as Power Director, Adobe Premier Pro, iMovie or Final Cut Pro.
• Reinvent your Social Media updates by using video apps. (Quik, Magisto, FilmoraGo, Clips)
• Share, Share and Share - on your Facebook page, repurpose for Instagram, Newsletters etc.
• Tag all your video content. • Add captions or subtitles to your video.. • Use Video tools like Go To Meeting or even Skype to meet regularly
with your clients. (particularly the ones that are far away. • Use Live Streaming to showcase any offline Use Screen recording
to give customer support. (Check out Camtasia)
@gregfryso
cial
Questions
@gregfrysocial
ie.linkedin.com/in/gregfry