video marketing
DESCRIPTION
Video Marketing your business is easier using You Tube, in the slideshare presentation we look at the advantages of using You Tube, and the reasons why you should have a video or two there videobloggingprotips.comTRANSCRIPT
Why YouTube?
• YouTube is the 2nd most popular search engine behind Google
• Most popular video platform
• Estimated 3,000,000,000 views daily
Why YouTube?
• Quick search engine results
Why Videos?
• Provide value to your subscribers• Demonstrate how to use your product• Show insider peeks into your sites• Review an affiliate product• Introduce case studies
Why Videos?
• Help boost a product launch
• Increase the value of your product, service or website
• Build a community
Step 1: Create YouTube Account
• Follow the “Create Account” link on the YouTube website
Step 2: Understanding YouTube
• YouTube is a community
• Get people to watch your videos
• It’s better to get 100 people who will
buy rather than 5,000 people who
just watch
Step 2: Understanding YouTube
• What keywords are your audience using?
• Create videos with those keywords in mind
• Use keywords in titles & descriptions
Step 2: Understanding YouTube
• For example
Step 3: Analyze Competition
• What location do you want to analyze?
• Input a search keyword
Step 3: Analyze Competition
• View the results
Step 3: Analyze Competition
• Use your exact keyword phrase for best search results
• Multiple uses of 1 keyword will not bring top search results
Step 3: Analyze Competition
• Select the top video from your results & click the stats button
Step 3: Analyze Competition
• Select the top video from your results & click the stats button
• These stats show your competitor’s growth in popularity, number of comments & number of ratings
Step 3: Analyze Competition
Step 3: Analyze Competition
• You can also see the number of referrals
Step 3: Analyze Competition
• View the age & gender demographics & geographical location
Step 4: Optimize Your Video
• Maximum video requirements– 2 GB in size– 15 minutes in length
• Supports these video formats:
.mov, most .mpegs, .avi, .wmv, .flv
Step 4: Optimize Your Video
• Begin title with keyword phrase you want to rank for
• Always place your URL first in the description box
Step 4: Optimize Your Video
• Your description should be clear & concise
• Use highly relevant tags– If using two-word tags, connect them with a
hyphen– For example, “christmas-decorations”
• Include related keywords
Step 4: Optimize Your Video
• Upload video & select “Public” in the privacy settings
• Select best category
• Share option – connect with Twitter
but NOT Facebook
Step 5: Create a Marketing Strategy
• Create more videos based on target keyword phrases
• Set a goal– What do you want to accomplish?– How much time can you spend each
week?
Step 5: Create a Marketing Strategy
• Choose a single purpose for each video– Demonstrate a product– Sell the product– Entertain the viewer– Add value to your blog posts
Step 5: Create a Marketing Strategy
• Use repetition– Same fonts, colors, graphics, music all help
establish your brand
• Share & promote your videos– Write a blog post– Share link via social media– Share on forums or mastermind groups
Step 5: Create a Marketing Strategy
• Calls to action– Include one in each video– Create a sense of urgency– Make it easy to understand– Ask others to share it– Recruit affiliates & social media
followers to help spread the word
Tips for Improved Success
• Keep the format & look of each video similar
• Specialize on one area of your niche• Keep it simple – it’s all about connection• Put your URL & call to action as last frame
of each video– Let it show for a minimum of 15 seconds
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