video marketing - do's and dont's - (basic presentation)

10
VIDEO MARKETING DOs AND DONT’s 12110100497015

Upload: pierre-durand

Post on 08-Feb-2017

49 views

Category:

Education


0 download

TRANSCRIPT

Page 1: Video Marketing - Do's and Dont's - (Basic presentation)

VIDEO MARKETING DOs AND DONT’s

12110100497015

Page 2: Video Marketing - Do's and Dont's - (Basic presentation)

• 59 % of viewers will watch a video to completion that is less than one minute long – Wistia • 92 % of mobile video viewers share videos with

others – Invodo • 65% of executives have visited a vendor’s site

after watching a video – Forbes• When marketers included a video in a email, the

click-through rate increased by 200% to 300%. Video also boost email open rates by 19% - Forrester• 59% of senior executives prefer to watch video

instead of reading text, if both are available on the same page – Forbes

A FEW FIGURES

Page 3: Video Marketing - Do's and Dont's - (Basic presentation)

DON’T

• Long videos

• Low quality camera

• Avoid static contents

• Mixing to many ideas

• Overselling

• Wrong testimonials

• Small display

Page 4: Video Marketing - Do's and Dont's - (Basic presentation)

IDEAS AND SELECTION

• Find all things you need to promote about your business – start with your speech

• Watch videos about your competitors

• Competitive Intelligence about your sector

• Select and rank your ideas

• Tell a story

Page 5: Video Marketing - Do's and Dont's - (Basic presentation)

THINGS TO VALIDATE BEFORE DOING THE STORYBOARD:

Brainstorming to express your opinion on:

• Time• The background• Ton• Voice over• Animations• Text• The music • Models• Additional Expectations

Page 6: Video Marketing - Do's and Dont's - (Basic presentation)

STORYBOARD

The storyboard is the main tool for get the best comprehension between the client and the agency

Page 7: Video Marketing - Do's and Dont's - (Basic presentation)

VIDEO UPLOAD

• YOUTUBE CHANNEL CREATION• VIDEO UPLOAD• VIDEO TEXT KEYWORDS• THUMBNAILS

BRODCASTING

Page 8: Video Marketing - Do's and Dont's - (Basic presentation)

RETURN ON INVESTMENT

All of the social platforms offer really great analytics tools that make it simple to track engagement, including Facebook Page Insights, YouTube Analytics, and others.

• Insert a direct link in your video description to lead to your product page

• Insert a promotion only for the video viewers

• Create a separate landing page with a contact form

ACTIONS TO MESURE THE ROI

Page 9: Video Marketing - Do's and Dont's - (Basic presentation)

FROM MARKETING TO SALES

• Sales will start using video throughout the selling process and start to personalize individual videos to better connect with potential buyers. Seller can explain better and save time during a business meeting.

• Marketers using video throughout the promotion process. Videos are used in communication for helping promote your business. The main goal is to gain visibility on your own market.

Page 10: Video Marketing - Do's and Dont's - (Basic presentation)

KEEP IN TOUCH

FindYourWayInTheWorld is a Video Marketing Agency based in Singapore and Bangkok, leader in online broadcasting that helps businesses and companies to improve their marketing approach through video marketing.

findyourwayintheworld.com+ 66 95 591 0868 [email protected]

CONTACT