video marketing metrics
DESCRIPTION
Lists of Video marketing metrics that you should not miss !TRANSCRIPT
Video Marketing Metrics
Watch TimeIt says how often your audience get engaged through your video. It is not how many times people clicked on play button.
YouTube features videos in related sections and search with the highest watch times rather than the most views.
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View through rate (VTR)View through rate (VTR) measures the number of post-impression response viewed during a campaign
In general it says % age of people who actually saw your video that actually went on to watch it
Low VTR indicates that less no. of people watched your content due to poor thumbnail image or quality of video or high video load time
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Click through rate (CTR) CTR is the %age of time a user clicks on the call to action buttons inside your video. It may be a back link to visit a page , a link to watch related video or a purchase link etc.
Good CTR indicates how good your video is driving action or engagement.
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Engagement Rate
It measures the virality of your video content. It provides how many no. of shares, likes & comments happening on your video.
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Audience RetentionOne of the important metrics to tell you details about your loyal users. It is the overall measure of videos ability to retain its audience.
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