video marketing tips and trends #1 - how-to video sites

Video Marketing Tips and Trends

#1 - How-to Video Sites

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Video Marketing Tips & Trends from Content Buzz

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In this video, I would like to tell you about an important trend regarding online video and how you can benefit from it. Just recently, AOL have purchased 5 Min Media, the owners of the How-to Video site 5min.com, for a rumoured 50 to 60 million dollars.


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“This acquisition allows AOL to significantly expand its consumer offering of contextually relevant, high-quality video across its sites, increasing the AOL Network’s appeal to advertisers.”

Please note the words: ‘contextually relevant, high-

quality video’


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This investment reinforces my long held belief, that ‘how-to’

videos are an online marketers most potent weapon. While some major web video sites have gone under over the last few months...

How-to video sites have flourished.


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A video that provides a solution to a specific problem that a ‘searcher’ has, not only satisfies the searcher, but is also the type of video that Google wants to put on their front page. For these reasons, they are a dream, when optimized with appropriate keywords, for any business that wants to benefit from Video Marketing.


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Not only is 5min.com an excellent website, where viewers can find informative and instructional videos on a multitude of topics, but they have developed a technology called VideoSeed.


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In their words it is:“A single source for tens of thousands of premium, relevant videos. VideoSeed utilizes the same unique script to deliver relevant results on a per-page level across your website. In just a few steps, without the need to acquire or produce.”


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When you think that VideoSeed can embed your videos on

thousands of quality, tightly themed websites, you can

appreciate the advantages of creating effective promotional

videos that can spread all over the web, very quickly.


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Other sites like 5min.com, for example; Howcast, Graspr, Thatshow and Mindbites are equally valuable platforms to ‘seed’ your promotional videos.


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I’m often asked... ‘How long should my videos be’... in reality there’s no simple answer. The popularity of 5min.com reinforces the belief that short videos are the ones that people want to consume. If you can focus on one topic, and get your message over in between 2 and 5 minutes, then they are likely to be in demand from the search engines and your prospects. Make them informative and entertaining, and you will have a successful marketing model.


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The basic premise of Social Marketing is to become the ‘go-to’ expert in your particular niche... Creating and submitting to the general video sharing sites, such as YouTube, plus the growing and prominent ‘How-to’ video sites like 5min.com can not only be the best way to achieve this goal, but also the best way you’ll find to promote your business online...


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Leads and traffic are the lifeblood of your website…

...Now is the time to get started!

Video Marketing Tips and Trends

#1 - How-to Video SitesWas brought to you by ContentBuzz.com

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video marketing tips and trends #1 - how-to video sites

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