video marketing today pres nov

WHAT’S WORKINGNOW

Video Marketing Today

Want help with this? Email [email protected]

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with Lou Bortone

mailto:[email protected]


WHAT’S THIS ABOUT? • Video Tools and Trends • YouTube Best Practices • Google Hangout Tips • Video Rules of Engagement • Video Visibility Strategies

Video Marketing is constantly evolving, and new rules and new tools come into play every day. That’s way it’s really smart to follow a video pro like me who will always give you the very latest and most vital video marketing best practices!


WHO NEEDS THIS INFO?


Online Marketers

Authors & Speakers

Coaches & Consultants

Service Providers

Small Biz Owners



THE VERY LATEST Industry best practices

TRENDS STRATEGY ENGAGEMENT VISIBILITY



VIDEO TRENDSWhy You Need to Get Onboard

Together!Get

It



Video Marketing

WHY VIDEO is now a MUST HAVE marketing tool…

!

Engagement!

Awareness

!

Conversions!

Visibility

Branding


VIDEO MARKETING TODAYThe Numbers Don’t Lie!


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VIDEO POWERS YOUR BUSINESS Why video is “must have” marketing

74% Videos increase peoples understanding of your product or service by 74%

34% Of all online activity is spent watching video

88% Average user spends 88% more time on websites with video



VIDEO MARKETING This sh*t works!

80% Of Your Online Visitors Will Watch A Video, While Only 20% Will Actually Read Content In Its Entirety

85% Viewers are 85% more likely to purchase a product after watching a product video

90% Video and e-mail marketing can increase click-through rates by more than 90%



VIDEO TRENDS Lead, follow or get the hell out of the way!

Content is more than king, it is everything!

Video is the number one social media.

Video is clearly a game-changer

for small business.

Trust is the new transaction.

Think short. Think small.

Consistency crushes the competition.



CONTENT IS EVERYTHING Provide real value to your prospects and customers

Video Content Creation: •Repurpose existing content •Turn your podcast into a vodcast (ask me how) •Create shorter, punchier content (quick tips) •Be consistent! (again, ask me how!) •Solve a problem for your prospects •Tell a story and evoke emotions •Keep it simple (i.e. Google Hangouts)



VIDEO IS SOCIAL YouTube just surpassed Facebook

YouTube MUST be part of your social media strategy!



YouTube is King!



VIDEO IS A GAME-CHANGER Video is a life-changer!

• More leverage means more free time

• Reach more peeps • Better visibility • More impact and

influence • Increased Revenues

Video Marketing

Time

Impact

InfluenceVisibility

Revenue



TRUST TREE Plant the seeds to develop trust & credibility

Video shows your authenticity. Just show up and be real!

Video lets you provide real value and great content to your prospects.

Video allows you to serve before you sell.



THINK SMALL It’s a small screen after all!

of all YouTube videos are now viewed on mobile devices50%

Keep it short

Make it relevantDeliver real value

Make it shareable



CONSISTENCY COUNTS Create a video content calendar!

Make a monthly plan

Create month-long

themes

Plan around your big initiatives

Use “tentpole” programs

Include holidays in your plan

Use popular trends

Repurpose your content

JAN MAR MAY JUL

JUNAPRFEB




TRENDS STRATEGY ENGAGEMENT VISIBILITYContent Rules Video is Social Game-Changer Trust Rocks Short & Small Consistency Counts



STRATEGYWhat You Need to Do

Off CameraYouTube

Hangouts



GOALS OVER GADGETS Your Strategy is More Important Than Your Video Camera

!Goals

!Video2014 2.0

Marketing Plan

!

* +!What Next?

?

%

@!

2015



VIDEO STRATEGY No more “winging it!”

YOU NEEDA VIDEO

PLAN!

A Video Plan: What do you want your videos to accomplish? (Be specific!) Create a roadmap for how (and what kind of) videos will get you to your business goals faster. (This is where I come in!)



YOUTUBE Utilize YouTube, but use it the right way!

Best Practices: •Optimize your videos by using great titles, descriptions and tags.

•Customize your thumbnails to make it easy for viewers to find your content

•Add annotations to make your videos more interactive and engaging

•Ninja trick: Add an “end card” to keep viewers engaged with your related content

YouTube


advancedYOUTUBESTRATEGIESVideo “End Card”


Don’t let YouTube decide what you viewers see next! !

YOU decide where you want your viewers to go!



GOOGLE HANGOUTS Everyone should be using this free resource!

Best Practices: •Plan for Hangout with your goals in mind •Practice to work out any tech issues •The more you do, the better they get! •Google Hangouts have many uses •Interact with your audience via polls, videos, and screen sharing

•Be sure to come up with a good title! •It will also be your YouTube video title



OFF CAMERA VIDEOS Perfect for those “bad hair” days!

Best Practices: •Use the right tool for the job •Find the simplest way to deliver the message •Remember: It’s still about the message, not the technology!

•Stay on message and on brand •Share, share and share again



OFF CAMERA FAVORITES Some easy animation options

IntroDesigner - iPhone App Adobe Voice - iPad App Animoto

VideoScribePowtoonVideoMakerFX



VIDEO COACHING Create Your Video Marketing Strategy

Your Goals

Your Platforms

Your Message

1. Your Goals for Video Create a video strategy based on your business objectives, i.e. visibility, passive income, client attraction, revenue generation. !

2. Video Action Plan Develop a customized plan with video as the primary marketing vehicle to help reach your specific business and financial goals. !

3. Accountability & Support Get an experienced advisor and coach to show you the way, step-by-step, while keeping you accountable and on track to get things done.



VIDEO COACHING What can a Video Marketing Coach do for you?

1. Create YOUR Video Marketing Plan

2. Develop your video brand & message

3. Plan a video content calendar

4. Help you create video products

5. Keep you accountable & on track

6. Provide creative video services

7. Optimize your YouTube channel

8. Set up your Google Hangouts

9. Produce sales & launch videos

10. Determine your video platforms

(i.e. Podcast to Vodcast, off-

camera techniques, Hangouts)



VIDEO ENGAGEMENTMaking Video to Make Connections

AuthenticSocial

Personal



F*CK THE FUNNEL! Focus On Providing Immense Value

First: Your customers do not want to be forced into a “funnel.” They want you to help them solve a problem or ease a pain. !

Second: Prospects will work with you on any level, depending on the amount of trust you have earned! !

Third: Meet your prospect where they are (where they need help) and offer to serve them.

The Big Payoff?

feeling squeezed

ouch

this hurts



VALUES-BASED OFFERINGS How much help and support do your clients need?

9.95 99.00999.00

9,999.00

Example: I have a membership area and resource center for just $9.95 per month, but some folks need more personal and customized support or “done for you” services.



RULES OF ENGAGEMENT How to Connect Using Video

Best Practices: • Make it personal/one-on-one • Use video email or Google Hangout chats • Send “Video Postcards” • Send video greetings for birthdays/holidays • Get them on the go! (50% of videos are

watched via mobile devices) • Combine video and social media for greater

impact and influence

Video

Social



ENGAGEMENT PLAN Four Keys to Video Marketiing

Message Consistency Platform Point of View





Your marketing strategy will likely include YouTube, Hangouts, and off camera videos.

Personal Authentic Relevant Social Mobile



VIDEO VISIBILITYBe Seen to Get Sales

Leverage

Stories

Repurpose



LEVERAGE YOUR CONTENT Everything old is new again - on a new platform!

Best Practices: •Repurpose all your best content •Leverage across social media platforms •Tell stories to engage your prospects •Be consistent - Mix of live & automated •Tailor content to the platform (i.e. visuals and videos for Facebook, images for Instagram, etc.)

•Repetition = Branding

Wheel of Content

Written Blog Post

Facebook Post

Visual to Pinterest

Image to Instagram

PPT to Slideshare

Video to YouTube

Video to Blog


I SEE YOU EVERYWHEREEffect


By posting content on numerous platforms at various times, you can dramatically increase your online presence.

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Your marketing strategy will likely include YouTube, Hangouts, and off camera videos.

Personal Authentic Relevant Social Mobile

Leverage Platforms Repurpose Content Tell Stories Be Consistent Stay “On Brand”



CONSISTENCY COUNTS

!“One and done” doesn’t work with video. You

need a strategy and you need to be consistent.

CONTENT IS STILL KING

! Video is the most

powerful and engaging way to deliver your

content so your customers respond.

ALWAYS SOLVE A PROBLEM

!Serve before you sell.

Demonstrate how you can fix the problem your target market has.

DELIVER ON THE BRAND PROMISE

!Stand for something and

always keep your commitments. Your reputation will grow.

ONLINE VIDEO BEST PRACTICES This stuff works if you put in the work!



FACT: 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)

89 MILLION in the US alone

1.2 Billion



BONUS MATERIAL Download your free Video Marketing Assessment

Find out how to improve your video marketing: http://www.loubortone.com/wp-content/uploads/2014/11/VIDEO-MARKETING-ASSESSMENT-PDF.pdf


http://www.loubortone.com/wp-content/uploads/2014/11/VIDEO-MARKETING-ASSESSMENT-PDF.pdf


QUESTIONS & ANSWERS

???

!



WAYS TO WORK WITH LOU Let me know how I can help…

Easy-Peasy Affordable

Online Rockstars Resource Center

!•• Month-to-month

membership !

•• Access to video tutorials and info

3-Day DIY •• Lou’s CreativeLive

Video Course !

••Self study course with 30 videos and bonus

materials !!

www.loubortone.com/live

Private Coaching •• Customized to your

specific needs !

•• By application only !

•• For details, email: [email protected]



FOLLOW ME Social Media links

FACEBOOK www.facebooklou.com

TWITTER @loubortone

PINTEREST pinterest.com/loubortone

YOUTUBE youtube.com/user/lbpromo


http://www.facebooklou.com

http://pinterest.com/loubortone

http://youtube.com/user/lbpromo

THANK YOUFOR YOUR ATTENTION


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www.LouBortone.com


http://www.LouBortone.com

video marketing today pres nov

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