video production intensive
TRANSCRIPT
![Page 1: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/1.jpg)
Video Production Intensive
![Page 2: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/2.jpg)
Technology audit onCampus launch
1:1 iPad
iPad Mac
Video
Social media Video production Website redesign
![Page 3: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/3.jpg)
Goals for the Day
• Why video?
• Industry trends
• Theory
• Hands-on
@hmun
dahl
![Page 4: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/4.jpg)
Goals for the Day
• Why video?
• Industry trends
• Theory
• Hands-on
@hmun
dahl
![Page 5: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/5.jpg)
We have a problem.
@hmun
dahl
![Page 6: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/6.jpg)
21st century skills, globally relevant academics,
strong arts & athletics, amazing community.
@hmun
dahl
![Page 7: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/7.jpg)
“When examining deeply held beliefs, complicated decisions, or emotionally
charged issues we tend to favor information that confirms our existing position.”
Scott Plous 1993
@hmun
dahl
![Page 8: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/8.jpg)
What can we do?
@hmun
dahl
![Page 9: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/9.jpg)
Features{ Program Location
Price Taxes-
Benefits}Specific People What You Believe
What Happens Inside Culture Affects…
Prestige Authority
Trust Naming Impact Legacy Prestige
-
@hmun
dahl
![Page 10: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/10.jpg)
Using Confirmation Bias
• Show up first
• Make your case by showing rather than by telling
• Position yourself as an authority through official, unofficial, internal and external channels
• Create sense of ‘everyone’
@hmun
dahl
![Page 11: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/11.jpg)
Why Video?
• Show up first
• Make your case by showing rather than by telling
• Position yourself as an authority through official, unofficial, internal and external channels
• Create sense of ‘real people like me’
@hmun
dahl
![Page 12: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/12.jpg)
New Question, New Partner
@hmun
dahl
![Page 13: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/13.jpg)
Surface vs. iPad
@hmun
dahl
![Page 14: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/14.jpg)
Goals for the Day
• Why video?
• Industry trends
• Theory
• Hands-on
@hmun
dahl
![Page 15: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/15.jpg)
Goals for the Day
• Why video?
• Industry trends
• Theory
• Hands-on
@hmun
dahl
![Page 16: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/16.jpg)
@hmun
dahl
Video is what affluent people do online
• Americans watched 52.4 billion videos
• YouTube accounts for 18.96% of all internet traffic
• 84% of college graduates watch online video
• 87% of online adults with household incomes greater than $75,000 watch and create video
*ComScore, Hollywood Reporter, Pew Research Center
(last December alone)
(second only to Netflix)
![Page 17: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/17.jpg)
@hmun
dahl
The power of ‘why’ inspires action• People don’t buy what you do, they buy why you do it
• Donors researching non-profits were significantly more likely to make a gift after watching an online video that demonstrated the impact of that gift
• Video converts eyeballs into action at a high rate
• Video voicemail: 8x open rate
*Simon Sinek, Milward Brown, Google, VMO, Wistia
![Page 18: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/18.jpg)
Video has great value
• Video keeps selling
• Production & distribution costs are low
• Viral Videos vs. Viral Essays
• Element of distinction
@hmun
dahl
![Page 19: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/19.jpg)
SSATB Survey• More opportunities to hear from students
• More opportunities to hear from faculty
• More opportunities to hear from current parents
• More updates about school activities
• More videos about school life
@hmun
dahl
![Page 20: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/20.jpg)
Goals for the Day
• Why video?
• Industry trends
• Theory
• Hands-on
@hmun
dahl
![Page 21: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/21.jpg)
Goals for the Day
• Why video?
• Industry trends
• Theory
• Hands-on
@hmun
dahl
![Page 22: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/22.jpg)
Authentic Authentic Best
@hmun
dahl
![Page 23: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/23.jpg)
Authentic
• Shot, edit, publish from phone
• Walk about
• Event highlight
@hmun
dahl
![Page 24: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/24.jpg)
Casting Now...
@hmun
dahl
![Page 25: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/25.jpg)
Authentic Best
• Targeted, on message
• Real people, real stories
• Production value
• Story
@hmun
dahl
![Page 26: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/26.jpg)
Production Value• Depth of field
• A-Roll & B-Roll
• Movement
• Audio
• Music
• (Lens Flares, Light Leaks, Letterbox, Pull Focus)
@hmun
dahl
![Page 27: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/27.jpg)
Budget Pro Video Kit• Canon T3i
• 50mm lens
• Tripod
• Lavalier Mic
• Zoom Audio
• Lights
@hmun
dahl
![Page 28: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/28.jpg)
Hook - Hold - Payoff
@hmun
dahl
![Page 29: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/29.jpg)
Storyboard: Your video recipe• Start With Why
• One / Two Person Testimonial
• Thank You For Your Support
• Tutorial
• Event Highlight
@hmun
dahl
![Page 30: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/30.jpg)
@hmun
dahl
One Person TestimonialTime We See We Hear
0:00-0:10 (Hook)
Relevant location (outside) Relevant location (inside, wide)
Relevant materials (close)
Music, then subject talking about why they got involved in activity
0:10-0:20Subject doing activity (medium)
Relevant materials (close) Subject talking to camera (title card)
Subject talking about why they love activity
0:20-0:40 (Hold)
Subject doing activity with others (wide) Subject doing activity (close on interaction)
Subject talking about how teacher / coach / peer has made activity special
0:40-0:55 (Payoff) Subject smiling, successful, surrounded by peers Subject gives specific advice to others
0:55-1:00 (Call to Action)
Relevant materials (close) Text: “Find out More at www.school.org/program” Music, background room sounds
![Page 31: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/31.jpg)
Goals for the Day
• Why video?
• Industry trends
• Theory
• Hands-on
@hmun
dahl
![Page 32: Video Production Intensive](https://reader031.vdocument.in/reader031/viewer/2022020208/55a935d71a28ab56718b4688/html5/thumbnails/32.jpg)
Goals for the Day
• Why video?
• Industry trends
• Theory
• Hands-on
@hmun
dahl