video quality in the three screen environment eliminating the blind spot joe mele
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Video Quality in the Three Screen Environment Eliminating the Blind Spot Joe Mele. Dialogic Media Labs. A division of Dialogic, that creates technology to help monetize mobile video - PowerPoint PPT PresentationTRANSCRIPT
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Video Quality in the Three Screen Environment
Eliminating the Blind Spot
Joe Mele
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Dialogic Media Labs• A division of Dialogic, that
creates technology to help monetize mobile video
• We develop leading-edge software that blends breakthrough perceptual quality measures with innovative content ID techniques
• The result is a unique patent-pending solution to validate that:– the right content is delivered to– the right device – with the right quality
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Three Screens are gaining traction“Fans migrate toward the best available screen….”
John Zehr, Senior Vice President and General Manager of ESPN Mobile
Quality expectations differ for each screen
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How is video quality measured today?
QoS is measured as a proxy
Approaches typically related to the network
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For video… it’s about the user’s experience
This helps. But it’s not enough…
Example: Poor quality at less than 1% packet loss
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Example: Good quality at 50% packet loss
For video… it’s about the user’s experience
This helps. But it’s not enough…
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“Eliminating the Blind Spot” What’s needed?
Network End UserBandwidth A/V Sync
Frame Rate Blackout
Jitter Blockiness
Packet Loss Blurring
Freeze
Noise
Ability to look beyond the network and understand what the user see’s
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Why this matters
Customer Retention
Cost Reduction
Revenue Generation
Helps increase monetization
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