video search engine optimization vseo ftw!
TRANSCRIPT
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VSEO FTW!
Presented By:Morgan Brown
Dir. Marketing, TurnHere
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32,410,886,000January 2010
http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings
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227,719,000U.S. Internet Users, 8/2009
Nielsen Net Ratings
173,361,000U.S. Internet Users Who Viewed Video, 1/2010
ComScore
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Search Engines by Query Volume:
1. Google
2. YouTube
3. Yahoo!
Consumers Search for Videos
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Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009
A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of
search results.
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Video SEO: The Basics
Content
AudienceBasics
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Blocking & Tackling
• Distribute your video to the top video sharing sites
• Be good at basic SEO:– Include titles, descriptions & keywords– Provide related on-page text and links
• Create a video site map and mRSS feed
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Video SEO: Content
AudienceBasics
Content
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Video SEO: #1 HackCreate good, valuable, interesting content
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Video SEO: #2 HackMake it Easy to ShareVideos with social media tools get 20% more traffic*
* Sharethrough data
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Video SEO: #3 Hack
<object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9974656&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=9974656&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><p><a href="http://vimeo.com/9974656">Hey Jude Times Square Subway Station</a> from <a href="http://vimeo.com/swi">39forks</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
Maximize benefits of sharing
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Break.com Embed
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Video SEO: Audience
Content
Basics Audience
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Put Video On Your Site
• Video can improve site SEO• Video is a natural link builder and back links
help build ranking• People are searching for video• Control associated page text to optimize SEO• Control the player which may drive future
video SEO
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Put Video on Other Sites
• Build your videos the right way– Shorter is better– Don’t spend a fortune– Include end slates with URLs– Thumbnail images matter
• Use the thumbnail_loc & media:thumbnail tags to control thumbnail display
– Provide sharing features and links back to your site
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Look for New Opportunities
http://mashable.com/2010/03/04/youtube-auto-captioning/
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VSEO Success
Great Content
SEO Fundamentals
Build Audience
Evolve