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Video Strategies With the Lens Focused Sharply on ROI Cynthia W. Curiel Sector Vice President, Communications Northrop Grumman Corp. PR News Digital Summit February 24, 2017

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  • Video Strategies With the Lens Focused Sharply on ROI

    Cynthia W. Curiel Sector Vice President, Communications

    Northrop Grumman Corp.

    PR News Digital Summit February 24, 2017

  • United Through Reading

    3

  • 4

  • Freedom Trail

    5

  • 6

  • Building Hope

    7

  • 8

  • The Honorable Julie Bishop

    9

  • Minister Bishop acknowledged this as a highlight of her visit…

    10

  • Strategic Yet Opportunistic …

    11

  • And the Academy Award Goes To…

    12

  • Hi, Chuck. Is this a good time to talk?

    13

  • Drama is Conflict

    14

  • 15

    Let’s Make A Deal.

  • Innovation All Over The Place

  • Content Drives Distribution Part I

    18

  • Content Drives Distribution Part II

    19

  • Disneyland For The Maker Crowd

    20

  • Content Drives Distribution Part III

    21

  • All PR IS Local

  • “Let a Thousand FabLabs Bloom.”

  • Connections and Creative Collisions

  • “ .”

    It is about simple awareness — awareness of what is so real and essential, so hidden in plain sight all around us, that we have to keep reminding ourselves, over and over: “This is water, this is water.”

    -David Foster Wallace

    This is Water

    25

  • Video Strategies With the Lens Focused Sharply on ROISlide Number 2United Through ReadingSlide Number 4Freedom TrailSlide Number 6Building HopeSlide Number 8The Honorable Julie BishopMinister Bishop acknowledged this as a highlight of her visit…Strategic Yet Opportunistic … And the Academy Award Goes To… Hi, Chuck. Is this a good time to talk?Drama is ConflictLet’s Make A Deal.Innovation All Over The PlaceSlide Number 17Content Drives Distribution Part IContent Drives Distribution Part IIDisneyland For The Maker CrowdContent Drives Distribution Part IIIAll PR IS Local“Let a Thousand FabLabs Bloom.”Connections and Creative CollisionsThis is WaterSlide Number 26