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TRANSCRIPT
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Video Strategies With the Lens Focused Sharply on ROI
Cynthia W. Curiel Sector Vice President, Communications
Northrop Grumman Corp.
PR News Digital Summit February 24, 2017
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United Through Reading
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4
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Freedom Trail
5
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6
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Building Hope
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8
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The Honorable Julie Bishop
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Minister Bishop acknowledged this as a highlight of her visit…
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Strategic Yet Opportunistic …
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And the Academy Award Goes To…
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Hi, Chuck. Is this a good time to talk?
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Drama is Conflict
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Let’s Make A Deal.
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Innovation All Over The Place
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Content Drives Distribution Part I
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Content Drives Distribution Part II
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Disneyland For The Maker Crowd
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Content Drives Distribution Part III
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All PR IS Local
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“Let a Thousand FabLabs Bloom.”
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Connections and Creative Collisions
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“ .”
It is about simple awareness — awareness of what is so real and essential, so hidden in plain sight all around us, that we have to keep reminding ourselves, over and over: “This is water, this is water.”
-David Foster Wallace
This is Water
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Video Strategies With the Lens Focused Sharply on ROISlide Number 2United Through ReadingSlide Number 4Freedom TrailSlide Number 6Building HopeSlide Number 8The Honorable Julie BishopMinister Bishop acknowledged this as a highlight of her visit…Strategic Yet Opportunistic … And the Academy Award Goes To… Hi, Chuck. Is this a good time to talk?Drama is ConflictLet’s Make A Deal.Innovation All Over The PlaceSlide Number 17Content Drives Distribution Part IContent Drives Distribution Part IIDisneyland For The Maker CrowdContent Drives Distribution Part IIIAll PR IS Local“Let a Thousand FabLabs Bloom.”Connections and Creative CollisionsThis is WaterSlide Number 26