video streaming technologies marcel klaasen fnb biznetwork
DESCRIPTION
STREAMING MEDIA FOR ORGANISATIONS CONFERENCE 3 & 4 November 2009 The Wanderers Club Johannesburg South AfricaTRANSCRIPT
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1First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Presented by:
Marcel Klaassen
CEO: FNB Biznetwork/ Small Business
Video Streaming Technologies
Optimise Learning, Interaction & Networking
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2First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Discussion Points
Introduction to FNB Biznetwork
Strategy Comes Before Technology
Choose the Right Platform for your Market
Create a Reliable Brand
Include your Customer
Continuously Innovate
Measurement is Key
Questions
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3First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Introduction to FNB Biznetwork
Small Business Support Platform Offered to FNB Commercial
Customers (Turnover < R5 mil)
Mentorship, advice, business content, tools & templates, facilitated
networking – in conjunction with Small Business Banking Suite
Touch Points: High: 1-on-1 Mentorship
Medium: National Broadcast Events
Low: Online/ Interactive Social Media Platform
Focus Areas: Business Information and Networking
Strategy: To become the largest business support network in SA
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4First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Strategy Before Technology
Access to
best
commercial
banking
products &
platforms
Access to
best
commercial
banking
products &
platforms
Build, Enable
and Accelerate Entrepreneurship
In South Africa
Build, Enable Build, Enable
and Accelerate and Accelerate
EntrepreneurshipEntrepreneurship
In South AfricaIn South Africa
Through cost effective channels & relationships
Access to
high quality
information
networking
& support
Access to
high quality
information
networking
& support
To be the largest provider of entrepreneurial support
(Market Share)
To be the largest provider of entrepreneurial support
(Market Share)
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5First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Choose the platform for your market
“SME’s have taken over from large business as the biggest driver of internet
access in South Africa. Every small business connects between 1 and 20 new
users to the net” Arthur Goldstuck (World Wide Worx)
People: What are they ready for?
Objectives: What do you want to achieve?
Strategy: Your future relationships with customers?
Technology: The tools to help you get there?
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6First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Platform: National Broadcast Events
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7First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
National Broadcast Events
Live Show (Global Access Broadcast)
35 Locations Across South Africa, Namibia & Botswana
Up to 3000 attendees on one evening
16 Shows to date
Guest Speakers: Adrian Gore, Raymond Ackermann, Paul Harris,
Gary Bailey, Suzie Orman, Gideon Novick, Alan Knott-Craig
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8First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Web Based Platform
Knowledge Bank
250 tools and templates
Advertising Wall
Ask the Expert
Video Downloads
Online Networking
Clubs & Blogs
Discussion forums
Access to Events
FNB banking Solutions
Self Assessment Tools
Business Plan builder
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9First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Web Based Platform – Video Library
100+ Videos
Share, stream, DL
Gain access to
& share event
content anytime
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10First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Create a reliable brand
Be Consistent
Deliver Top Quality
Reliable Systems & Processes
Give the market time to trust new
Technologies & platforms
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11First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Include your Customer
Interactive Q & A
Live Feedback Sessions
Web Polls
Online Interaction with members
Incentives for involvement
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12First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Continuously Innovate
“If I ask my customers what they want
they would probably say a faster horse”
On the other hand…
Is the market big enough?
Is the timing right?
Is the opportunity aligned to core business?
Is there room for differentiation?
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13First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Innovation: Biznetwork Webinars
1/ Week (15 Min.)
19600 Hits
975 Visitors
Available for DL &
Distribution
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14First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
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15First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
Measurement is Key
Live Event Tracking & Feedback
Website Analytics
Review & restage or measurement is a waste
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16First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider.
And Finally…
Questions?