videofyi case study doc
TRANSCRIPT
Case Studies
a social video company
Case Study - 01Volume video production for extended social media engagement
BACKGROUND
• JK Residency wants to attract trekkers and adventure tourists • They want to have videos to excite tour companies to make Kelakam part of their offerings
Case Study
• Bulk video assets were created from a 6 day shoot schedule
• to be used over a period of 3 months to promote via FB, Instagram and YouTube.
21 videos
Case Study
20 video postcards 1 Promo for exhibitions
1 Video for email marketing
Videofyi is helping JK engage with adventure minded tourist and nature enthusiasts
Case Study
#JKTrails #DropAPin
Click to see playlist
Case Study 02Increase in community engagement though video
BACKGROUND
• Sunny Diamonds is venturing in e-commerce with sunnydiamonds.com • Sunny Diamonds want to consistently engage with their loyal clientele • Share videos of new designs now available in store with them
Case Study
• Volume sign off to maintain consistency
• Content is created to a brief
• Creatives are reviewed at monthly meetings
• Video content is searchable and of perennial nature
72 videos
Case Study
12 Help Videos, 60 Product videos per year
65% increase in organic views and shares of video
#diamondexpert
Engagement increase on social media
Case Study
Click to see playlist
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Contact : Prakash Nair - +91 98196 00094 : [email protected]
or connect with Prakash on number below