http://www.esomar.org/news-and-multimedia/video.php?pages=1&idvideo=69

ESOMAR NEWS

Membership figures: YTD 2007 – 2012

Membership – Top 10 countries (YTD) –

0 50 100 150 200 250 300 350 400 450 500

Russian Federation

Sweden

China

Switzerland

Italy

Netherlands

France

Germany

United Kingdom (GB)

United States

120

130

133

148

188

209

282

346

469

472

Distinguishing researchers

As an ESOMAR Member, I comply with the ICC/ESOMAR International Code of Market and Social Research and ESOMAR World Research Guidelines.

MEMBERSHIP FEES 2012

• Individual 330 €

Corporate members • Client 2500 € • Agency 1400-3500 €

Professional Standards

Adoption of the ICC/ESOMAR Code

*Endorsed

EUROPE Armenia Austria Belgium Bulgaria Croatia Cyprus Czech Rep Finland France Germany (BVM, ADM) Greece Hungary (PMSZ, PPT) Italy (ASSIRM, AISM) Lithuania Netherlands Poland (OFBOR, PTBRIO) Portugal Russia (OIROM, GROUP 7/89) Romania Slovakia Spain (AEDEMO, ANEIMO) Sweden Switzerland Turkey

NORTH AMERICA

Canada

USA (CASRO*, AAPOR*)

LATAM

Argentina

Brazil (ABEP, ASBPM)

Colombia

Costa Rica

Mexico*

Peru*

Venezuela

APAC Australia (AMSRS*, AMSRO) Bangladesh Cambodia China (CMRA)* Hong Kong India Japan Korea Malaysia New Zealand (AMRO, MRSNZ) Philippines Singapore Sri Lanka Thailand OTHER Iran Israel Kazakhstan Kenya South Africa (SAARF, SAMRA) INTERNATIONAL EphMRA* AIMRI

Service to our members and the industry at large: Guidance

New Guideline on Mystery Shopping Studies

(DOC FILE 718 KB)

Out for consultation – Send your comments

1. Project team 2. Stakeholders consultation 3. Open consultation

SCOPE OF THE DISCIPLINARY PROCEDURES

✔Complaints about ESOMAR Members

✔Professional and ethical requirements: • respondent and data privacy • dissemination of findings • fake data

✘Contractual issues: • Employment issues • Non payment of bills

➜To submit a complaint: Professional.standards@esomar.org

HIGHLIGHTS ON ACTIVITIES AND PROJECTS

CALENDAR 2012 / 2013 – Global Events

QUALITATIVE

6-8 NOVEMBER AMSTERDAM

3D DIGITAL DIMENSIONS

4-6 NOVEMBER AMSTERDAM,

CENTRAL AND EASTERN EUROPE

17-18 MARCH PRAGUE

AUTOMOTIVE

5-6 MARCH Geneve

CONGRESS

ISTANBUL, 22-25 SEPTEMBER

3D DIGITAL DIMENSIONS

BOSTON, 23-25 JUNE

ASIA PACIFIC

HO CHI MINH CITY, 7-9 APRIL

SUMMER ACADEMY

AMSTERDAM, 11-14 JUNE

CALENDAR 2012 / 2013 – Global Events

Promote best practice and provide access

to leading thinking to a wider audience.

Free of charge

Run monthly

Member benefit (archived recordings

available to all members in MyESOMAR)

Offered as non-commercial and commercial

sessions (*).

WEBINARS

Learning from those who

“do” is the best way to

truly understand the

practical side of research.

(*) limited space available

Papers

ESOMAR global

conference papers

bundles and single

papers

Handbook of

Online and

Social Media

Research

Global markert

research report

A comprehensive

and authoritative

view on the state of

the global market

research industry

Global prices study

Helps research providers

and buyers plan and

execute market research

projects by indicating the

relative pricing of different

types of projects by

country and region.

BOOKS AND REPORTS

The global magazine for

marketing intelligence and

decision making

An online platform for the industry to

share trends in market research and

a podium for open debate and

discussion

RESEARCH WORLD

SOCIAL MEDIA

5203 followers

5527 members

2081 likes

INDUSTRY HIGLIGHTS

GLOBAL MARKET RESEARCH TURNOVER 2011 US $33,540 million

Latin America $1,858 6% (+1) Middle East & Africa $601 2%

Europe $14,140 42%

Asia Pacific $5,754 17% (+1)

North America $11,188 33% (-1)

Percentage point changes in market share compared to 2010 are provided between brackets.

NET GROWTH RATES 2011 (adjusted for inflation)

World 0.4%

Europe -1.3%

North America 1.7%

Asia Pacific 1.7%

Latin America 1.3%

Middle East & Africa-1.3%

Exchange rate fluctuations eliminated. IMF inflation rates used to determine growth. Improvements in methodology have led to revisions to 2010 data in order to overcome double-counting of international turnover

SPEND BY RESEARCH METHOD 2011

Online 22%

Automated digital/electronic 16%

Telephone 13%

Face-to-face 11%

Other quantitative 8%

Online traffic/audience 3%

Postal 3%

Group discussions 13%

In-depth interviews 2%

Other qualitative 2%

Online qualitative research 1%

Other 6%

Other 6% Total qualitative 18% (+1) Total quantitative 76%

THE RISE AND RISE OF ONLINE RESEARCH G

row

th rate %

M

illlio

n U

S$

9000

8000

7000

6000

5000

4000

3000

2000

1000

0

40%

35%

30%

25%

20%

15%

10%

5%

0%

2007 2008 2009 2010 2011

Value (US$m) Market share (%)

TOP 10 COUNTRIES WITH THE HIGHEST ONLINE RESEARCH SPEND AS A PERCENTAGE OF TOTAL SPEND 2011

Online quantitative research only, excluding online traffic/audience measurement and online qualitative.

Japan 40%

New Zealand 38%

Netherlands 36%

Finland 35%

Canada 35%

Bulgaria 35%

Sweden 34%

Australia 29%

United Kingdom 28%

Germany 22%

EXPECTED PERFORMANCE OF THE MARKET RESEARCH INDUSTRY 2012 (weighted predictions)

No change 8% Decline 10%

Growth 82%

2011 2010

GMR Outsell GMR Outsell

Traditional MR US $33.5bn US $26.7bn US $31.2bn US $25.8bn

Marketing Reports & Research 2.51 2.50

Media Monitoring 0.60 0.54

Sample & Panel Providers 1.05 1.00

Web Traffic Measurement 0.86 0.75

Social Media Communities 5.18 3.00

Survey Software 0.36 0.25

IT & Telecom Research 3.10 2.80

Total Value US $40.36bn US $36.64bn

GMR = ESOMAR Global Market Research Report Outsell Inc.

Wider MR & Business Information companies

Research Enables

Specialist & smaller agencies

Global full service MR

Brand/Marketing Consultancies

Management Consultancies e.g. Bain BCG, McK

Techno-led Consultancies e.g. IBM

Trend Consultancies

Techno-Insights (1) - Consumer facing e.g. Google, Twitter, Facebook

Techno-Insights (2) – Data Analytics

Techno-Insights (3) – Text & Web Analytics

Communities

Other (incl. Biometrics, Big Data, BPO’s)

Technology/Software

D.I.Y.

Mobile

Sample/ Panel

Specialists

Smaller generalists

’Boutique’

Syndicated (Datamonitor, Euromonitor)

ESOMAR CONGRESS 2012: The Buzz

BIG DATA: Non-MR centric data sources

SOCIAL MEDIA → SOCIALIZED RESEARCH: The research that uses the language of the consumer

STORY TELLING: Inspire your client to take action

DATA vs. DOGMA

Q & A

http://www.youtube.com/watch?v=-4Jnvz_9coI&feature=related