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AIESEC FTU HCMC ILEAD 2014 MARCOM AWARD

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Page 1: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

AIESEC FTU HCMC

ILEAD 2014

MARCOM

AWARD

Page 2: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Glossary 1

LC FTU HCMMain

Promotion Campaign1/7-31/12

Page 3: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Global Citizen RecruitmentTime : 9-25/8

Result : 40 AFPromote Exchange Stories to motivate students

Page 4: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Global Citizen Asia RecruitmentTime : 10/9-1/10

Result : 90 AF

Based in Customer insights - Give Customer detailed information about projects and living cost

Co-operate with TMP and achieve high goals

Page 5: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Team Member RecruitmentTime : 10/8-5/9

Result : 268 AFWith target customer : Freshmen k52 in FTU HCMCEarly promotion compare to last yearUse the balloon imageClip about Aiesec Life

Page 6: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

oGIP ProgramTime: 1/9-19/9

Result : 115 AF

Page 7: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Cultural Exchange DayTime : 5/12 – 5/1

Result : ~ 800 AFLive the world in 3D

Page 8: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Glossary 2

LC FTU HCMCIT Infrastructure

Page 9: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

AIESEC FTU HCMC

Website

Lots of plug in installed

Well updated

Page view/Day: 200

Page view Dec: 7177

Page 10: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

AIESEC FTU HCMC

Fanpage

No. Likes:July: 6364December:

8429

Page 11: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

AIESEC High Fanpage

No. Likes:July: 1329

December: 1492

Page 12: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

LC FTU HCMC Youtube and Flickr

Frequently updated and

well structured

Page 13: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication
Page 14: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Award Application Form

AIESEC FTU HCMC

AIESEC FTU HCMC

Page 15: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Marketing

External Communicatio

n

Page 16: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

The ratio raised/AF of Exchange Program

oGCDP: 42/130 AF

oGIP: 26/115 AF

Branding

Page 17: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Relative Growth and absolute growth of exchange compare to last year

OVERALL GOAL ACHIEVEMENT - Winter (1.7-31.12)

  2013 2012

Ra42 26

Ma15 18

Re29 26

Ma/Ra0.357142857 0.692307692

Ra/Ma1.933333333 1.444444444

AF PHASE 1   PHASE 2

GOAL 33   15

ACTUAL 92   25

Achivement 278.7879  

166.6667

       

GOAL 8   5

ACTUAL 17   6

External Communication

Page 18: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Structured system of external communication channels

( For Website, FB fanpage KPI, please take a look at Glossary 2 and channel report )

Internal

Internal FB Group of

AIESEC FTU HCMC

AIESEC Times

Internal Communication Guildine

External

Website

Fanpage AIESEC FTU

HCMC

FanPage AIESEC High

Youtube FLickr

External Communication

Page 19: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

The Relative Growth in terms of visitors of each communication channel

Data at last 6 months of 2013

External Communication

July

Augu

st

Sept

embe

r

Octob

er

Novem

ber

Decem

ber

0100002000030000400005000060000700008000090000

100000

Fanpage AIESEC FTU HCMC

Facebook AIESEC FTU HCMC No. of total likes

Facebook AIESEC FTU HCMC Highest Reach

July

Augu

st

Sept

embe

r

Octob

er

Novem

ber

Decem

ber

0

500

1000

1500

2000

2500

3000

Fanpage HIGH

Facebook AIESEC High No. of total likes

Facebook AIESEC High Highest Reach

Page 20: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Marketing

Branding

Branding

Page 21: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

No. of Brand training: 3

Branding

29/9 : Communication Training for LC ( Happened In LCM September, 35 member joins ), content of training include:

Communication Training ( Educate LC about IN-EX Comm Rule)

AIESEC Brand – How to be a good AIESEC Promoter

Knowledge Management

19/10: Newbie Marketing Training

10/11: Gen 12th Communication training ( Same content with LC training)

Page 22: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Training with externals: 1

TGM Training (2 day training)

Branding

Page 23: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Internal Communication

Page 24: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Structured system of internal communication channels Internal Group

AIESEC

(clear structure and commonly

used by members)

AIESEC Times

(issued monthly offline version)

Internal communication

guildline

Internal Communication

Page 25: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

The number of internal newsletter: 3

Internal Communication

Page 26: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

AIESEC TIMES

Internal Communication

Aiesec times 9: ~ 35 offline readers in LCM 29/9 , 126 impression (issuu)

http://issuu.com/ftuhcmaiesec/docs/aiesec_times_september_2013

Aiesec times 10: ~ 60 offline version in LCM 3/11, 144 impression (issuu)

http://issuu.com/ftuhcmaiesec/docs/aiesec_times_september_2013

Aiesec times 12: ( online version)

Page 27: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Knowledge Management

Page 28: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Knowledge Management

Wiki is updated and well designedMarketing wiki is updated and well designed

Page 29: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

No of Knowledge Management Training : 3 Training

Knowledge Management

29/9 : Communication Training for LC ( Happened In LCM September, 35 member joins ), content of training include:

Communication Training ( Educate LC about IN-EX Comm Rule)

AIESEC Brand – How to be a good AIESEC Promoter

Knowledge Management

19/10: Newbie Marketing Training ( Thorough Training)

10/11: Gen 12th Communication training ( Same content with LC training on 29/9)

Page 30: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

Structured and frequently updated Wiki

Knowledge Management

Page 31: Vietnam |AIESEC FTU HCMC | 1314 | National R&R Application ILEAD 2014 | Marketing and Communication

1) Ensure Marketing HR ( now LC has strong capacity of Marketing members )

2) Better Marketing Materials

3) Better IT infrastructure ( built 1 website + 1 flick + Youtube )

4) Better Marketing strategies > more OGX AF Ex: TMP + GC cooperation => Good result

MAIN ACHIVEMENT