vietnam mobile game market landscape

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VIETNAM MOBILE GAME LANDSCAPE

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Page 1: Vietnam mobile game market landscape

VIETNAM MOBILE GAME

LANDSCAPE

Page 2: Vietnam mobile game market landscape

CONFIDENTIAL

VIETNAM

MOBILE

MARKET

2

LANDSCAPE 2016

Page 3: Vietnam mobile game market landscape

CONFIDENTIAL

3

VIETNAM MOBILE USER BEHAVIOR

INTERNET USERS

47,000,000

TOTAL POPULATION

94,000,000

48%Female

52%Male

> 80% Internet user

ACTIVE SOCIAL MEDIA

55%

MOBILE INTERNET USER PENETRATION

31%Urban

69%Rural

02/2016

Source: Newzoo

Page 4: Vietnam mobile game market landscape

CONFIDENTIAL

VIETNAM MOBILE USER BEHAVIOR

Smartphone Device

34M +

4

Under 25

63%25 - 34

62%

47%35 - 44

27%Over 44

28%62%

6% Other 4%

• 57% person Under 44 usa a smartphone

Source: Adways, Vienam Mobile Report, Appota

Page 5: Vietnam mobile game market landscape

CONFIDENTIAL

TOTAL 3G SUBSCRIPTION

5

VIETNAM 3G USAGE

2015

2014

30,000,000

22,000,000

3G PLAN FOR A MONTH

$2/ 85MB

TOP ACTIVITY

63%

74%

84%

87%

* 5M Total mobile subscription, Viettel is leading with 55% market share in Vietnam

OTT

Social

Search

News

Source: Adways, Vienam Mobile Report, Appota

Page 6: Vietnam mobile game market landscape

CONFIDENTIAL

VIETNAM

MOBILE GAME

MARKET

6

Page 7: Vietnam mobile game market landscape

CONFIDENTIAL

OVERVIEW

7

2013 2014 2015

$ 10.1M

$ 3.9M

$ 28.1M

$ 8.4M

$ 52.8M

$ 14.6M

Growth of Mobile gameIn Revenue 2013 - 2015

Mobile Game Tablet Game

Source: Adways, Newzoo, App Annie

Download Comparison by Store

2015

35.00%

19.00%

46.00%

Google Play Ipad Iphone

Western IP Take

50% of Revenues

from In-app purchase

Page 8: Vietnam mobile game market landscape

CONFIDENTIAL

OVERVIEW GLOBAL

8

Source: Newzoo

Page 9: Vietnam mobile game market landscape

CONFIDENTIAL

OVERVIEW

9

Total Server from Mobile game

Source: Adways, Newzoo, Appota, GameK

Vietnam Tasty in 2015Statistic on 183 new local game released in 2015

MMORPG was a trend of 2015 with a big

of mouth of game and opened servers

66

95

160

791

704

553

98

0 200 400 600 800 1000

Casual

SLG

Turn-Base

MMO RPG

Card Battle

ARPG

Other

25%

20%

5%

20%

10%

4%

10%

3%

ARPG

Card Battle

Casual

MMORPG

Moba

Music

Puzzle

Racing

Role Playing

Shooting

SLG

Sport

TCG

Page 10: Vietnam mobile game market landscape

CONFIDENTIAL

GAMER BEHAVIOR

10

MOST PLAYED TIME

AGE 1ST 7 PM – 9 PM

2nd 11 PM – 1 AM

3rd 9 PM – 11 PM

Average playing time: 3h

Average login time: 2.5

ARPU : 6$ - 22$ /per month

Retention Rate: 11%8%Female

92%Male

GENRE

16 - 14

30%25 - 30

35%

21%Under 16

Source: Adways, Appota

Page 11: Vietnam mobile game market landscape

CONFIDENTIAL

OVERVIEW

Vietnam New Game Publishing News

11

25 810 134

52 New Mobile game released in Q.1 2016

RPG Card Battle Casino Strategy Shooter Sport

Ngôi Sao Thời Trang is

the first game for female

released in Vietnam. It

made a big kick to the

market.

Page 12: Vietnam mobile game market landscape

CONFIDENTIAL

THE COMMON PAYMENT METHODS

12

85%

10%

5%

Telco Visa/Master card Domestic ATM

Neilsen Global Saving and Invesment

Strategy reports indicate that 61%of the Vietnamese population use

cash as the preferred method of

payment.

Source: Adways’s Client, Neilsen Report

Page 13: Vietnam mobile game market landscape

CONFIDENTIAL

MARKETING MODEL

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Advertising on SNS

User

Acquisition

Display Network

OTT App

Other Adnetwork

Local

Publisher

PR on game news portal

Awareness

Viral/ Work of Mouth on Social

Top Chart

Influencer

ACPI: 1 USD

Incentive CPI: 0.5 USD

Page 14: Vietnam mobile game market landscape

CONFIDENTIAL

ADWAYS VIETNAM

14

Our Product

CPI based in-app display

adnetwork for smart phones.

Seads is integrated with Zalo,

the largest top free

messaging app in Vietnam

used by 30+ million users.

CPI based mobile ad platform

that provides powerful user

acquisition and monetization

to app developers. Currently

available in Japan, China,

Taiwan and SEA

User acquisition analytics tool

for mobile apps. PartyTrack

helps developers discover

where their most valuable

players are coming from

Page 15: Vietnam mobile game market landscape

CONFIDENTIAL

ADWAYS VIETNAM

Our Service

15

App installs

Drive quality mobile app

installs. Whether your goal is

high volume, boot top, or

retention, we have the

solution for you.

Mobile lead generation

Generate targeted leads from

mobile consumers. We offer

you a wide range of mobile

lead generating solutions.

Trustworthy Measurement

Help you know how your mobile

campaigns are working. More

importantly, it’s help you to find the

way to optimize your campaign

Display Advertising

Generate Awareness, Drive

Business Performance

Marketing Strategic Planning

Our Strategic Planning Services help you

clarify understanding market, prepare

and manage implementation of

Marketing activities

Page 16: Vietnam mobile game market landscape

16

THANK YOU!

Page 17: Vietnam mobile game market landscape

CONFIDENTIAL

REFERRAL SOURCE

This report was collected and anaylitic by Adways Vietnam which referral from:• Vietnam Mobile Market Report 2015

• Vietnam Mobile Report Q1 2016 – Appota

• Newzoo Mobile Games Landscape 2015 Report

• Neilsen Global Saving and Invesment Strategy reports

• App Annie monthly Data ( Jan, Feb, Mar 2016)

• Adways’s client data

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