vietnam television market report q1/2018 · 2018. 5. 30. · 2. market overview 2.1 current status...

VIETNAM TELEVISION MARKET REPORT Q1/2018

2

AVG An Vien Television

MIC Ministry of Information and Communications

SBV State Bank of Vietnam

SCTV Saigontourist Cable Television Company

GSO General Statistics Office

CT Cable television

PT Pay TV

VIRAC Vietnam Industry Research And Consultant

VTC VTC Digital TV

VTVcab Vietnam Cable Television Center

Abbreviations

Executive summary

1. Business environment 5

1.1 Macroeconomic situation 5

1.2 Legal framework 9

2. Market overview 17

2.1 Current status of the world television market 17

2.1.1 History of the world television market 18

2.1.2 Pay TV in the world 20

2.2 Current status of Vietnam's television market 25

2.2.1 Current status of Vietnam's television market 25

Content

2.2.2 The technology of pay TV nowadays 41

2.2.3 Typical pay TV companies and products 50

2.2.4 Pay TV product groups comparison 58

2.3 Development trend of Pay TV 67

2.4 Industry planning 69

3. Enterprise analysis 72

3.1 Revenue and profit 72

3.2 Subscribers and market share 74

3.3 Number of employees 78

3.4 Technology used 80

3

4

Television technology in the

world has gone through three main stages:

electronic television, electromagnetic

television, digital television.

Revenue from pay TV services in North

America and Europe has always accounted for

the largest share of the region

Later on, pay-TV (IPTV)

technology has made significant progress in

terms of revenue. On 17/10/2017, Minister of Information and

Communications signed Decision No.

1761/QD-MICT

In 2017, SCTV and VTVcab continue to be the

two leading players in subscription and market

share in pay television.

Executive summary

Content is intentionally removed for demo purpose

1. Business environment

1.1 Macroeconomic situation

1.2 Legal framework

Content

5



Source: VIRAC, GSO

Source: VIRAC,GSO

6

GDP in 2017 was estimated to increase by 6.81% compared to 2016, of

which increasing by 5.15% in Q1; 6.28% in Q2; 7.46% in Q3; 7.65% in

Q4.

GDP growth, 2011 - 2017

Urbanization rate, 2010-2017


Source: VIRAC, SBV

In 2017, the VND/USD exchange rate was quite stable around VND

22,400.

Source: VIRAC, GSO

7



Vietnam's population has grown rapidly over the last few decades.

VND/USD exchange rate, 2013-2017

Population pyramid, 2016


Source: VIRAC, GSO

8

Disposable income and household expenditure, 2008 - 2017fVND million



VND billion

Source: VIRAC, GfK

Retail sales of electronic products by group, 2017




1.2 Legal framework

Content

9


1.2 Legal framework

10

Telecommunications Law:

Radio Frequency Law:

There are also decisions, decrees and circulars that regulate actors and behaviors in the field of television.



1.2 Legal framework

11

• Decision No. 2451/QD-TTg of the Prime Minister on the project on digitization of terrestrial television transmission and broadcasting up to 2020

APPENDIX LIST OF PROGRAMS, PROJECTS FOR DIGITALIZING TRANSMISSION, BROADCASTING TELEVISION IN LAND TO 2020

No. Name of the program/projectThe host

institutionCoordination Unit Capital Execution time

Expense

(VND billion)


12

AVG's DVB-T2 digital terrestrial coverage (MobiTV) as of July 2015.

Source: VIRAC, MIC


1.2 Legal framework


13

VTV DVB-T2 terrestrial television coverage map as of August 2016.

Source: VIRAC, MIC


1.2 Legal framework


14

Source: VIRAC, MIC


1.2 Legal framework

RTB digital terrestrial TV coverage of DVB-T2


DVB-T2 digital terrestrial television coverage of SDTV


1.2 Legal framework

15

Circular No. 165/2014/TT-BTC dated 14/11/2014

Decree No. 06/2016/ND-CP issued by the Government on 18/01/2016:

Failing to carry out activities related to production of programs for radio and television programs - politics.

For foreign programs provided on radio and television broadcasting services in Vietnam, the following requirements must be satisfied: The number of

foreign programming channels operated on the radio and television pay service system shall not exceed 30% of the total exploitation channel;



1.2 Legal framework

16

Circular No. 18/2016/TT-MICT

On 15/11/2016, the Minister of Information and Communications signed the Circular No. 24/2016/TT-MICT regulating the quality of radio and television

broadcasting services.

On 17/10/2017, Minister of Information and Communications signed Decision No. 1761/QD-MICT


Content

2. Market overview

2.1 Current status of the world television market

2.2 Current status of Vietnam's television market

2.3 Development trend of Pay TV

2.4 Industry planning

17

2. Market overview

2.1 Current status of the world television market – 2.1.1 History of the world television market

18

History of the world television market:


19

2. Market overview

2.1 Current status of the world television market – 2.1.1 History of the world television market


20

Revenue from pay TV services in North America and Europe has always

accounted for the largest share of the five regions.

Source: VIRAC, Digital TV Research

2. Market overview

2.1 Current status of the world television market – 2.1.2 Pay TV in the world

Source: VIRAC, Digital TV Research

The share of global pay TV revenues by region, 2015 - 2016

The proportion of paid television revenues by technology, 2014 - 2015


21

2. Market overview


Source: VIRAC, PWC

USD billion

Source: VIRAC, Statista

World TV market share, 2009 - 2015

Worldwide Pay TV Sales, 2010 - 2017f


22

USD billion

Million subscribers

Source: VIRAC, Digital Research Ltd


2. Market overview


Number of IPTV subscribers in the world, 2010 - 2016e

IPTV Television Sales in the World, 2010 - 2016e


23

Million

subscribers



2. Market overview


Global DTH satellite television penetration rate, 2012 - 2018

Number of DTH satellite television subscribers, 2010 - 2016e


24

USD

billion


Top 5 pay TV service providers in the world in 2015

Service provider Form of technology CountryNumber of

subscribers


America is a leading and very early country in the pay

television industry.

2. Market overview


Top 10 countries with the highest paid TV service revenue in 2015


Content

2. Market overview





25

26

History of Vietnam Television

2. Market overview

2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market


27

2. Market overview



Current status of Vietnam's television market:

Content of the programs:

On the form of broadcasts:

28

Domestic television:

2. Market overview



29

Pay TV definition – Pay TV

Pay TV in Vietnam

2. Market overview



30

Turnover across the pay television industry has increased steadily over

the years.

Source: VIRAC. MICT

VND billion

Source: VIRAC, MICT

Thousand subcribers

2. Market overview


Paid TV revenue, 2012 - 2017

Subscribers of PT in Vietnam, 2011 - 2017e


31

Source: VIRAC

USD

2. Market overview


Source: VIRAC

Hanoi and Ho Chi Minh City are the two leading cities in terms of the

number of paid television subscribers.

Average revenue per subscriber per month, 2015

Number of PT subscribers in some cities, 2017e


32

Source: VIRAC

Source: VIRAC

2. Market overview


Thousand subcribers

The proportion of PT subscribers among 5 major cities, 2017e

Number of television subscribers by technology, 2011 - 2017e


33

VND billion

Source: VIRAC

Source: VIRAC

Proportion of paid television technology in Vietnam 2016

2. Market overview


Pay television revenue by technology, 2015 - 2016


34

Some typical TV stations:

2. Market overview



35


• Vietnam Television – VTV.

2. Market overview



36

Typical broadcasting channels of Vietnam Television

Channel Logo Content Duration Official broadcast date

2. Market overview



37

Organizational structure of Vietnam Television - VTV

2. Market overview



38


• VTC Digital.

2. Market overview



39

Typical channels of VTC Digital TV

No. Channel Logo ContentYear of

deployment

2. Market overview



40


• MobiTV (former name– An Vien Television).

2. Market overview



41

IPTV Television (Internet).

2. Market overview

2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Internet TV


42

2. Market overview

2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Internet TV

Internet Television (IPTV)


43

Cable TV (CATV)

2. Market overview

2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Cable TV


44

2. Market overview

2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Cable TV

Cable TV


45

Mobile TV (Mobile -TV).

2. Market overview

2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Mobile TV


46

Digital TV

2. Market overview

2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Digital TV


47

2. Market overview



48

2. Market overview


Satellite Digital TV


49

2. Market overview


Digital terrestrial TV


50

Introduction of Cable TV Vietnam VTV Cab.

2. Market overview

2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products


51

Introduction of Saigon Cable TV Company (SCTV).

2. Market overview



52

Introduction of Vietnam Satellite Television Company Limited.

2. Market overview



53

Introduction of Audio Global Corporation (AVG)

2. Market overview



54

Introduction of VTC Multimedia Corporation.

2. Market overview



55

Introduction of Viettel Telecommunications Corporation.

2. Market overview



Introduction of FPT Telecom Joint Stock Company.

56

2. Market overview



Introduction of the television service development company (MyTV Television

Company).

57

2. Market overview



58

Type of

televisionPack of data Roaming

Subscri

ptionInternet Promotion Function

2. Market overview

2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups


59

Type of

televisionPack of data Roaming Subscription Internet Promotion Function

2. Market overview



60

Type of


2. Market overview



61

Type of


2. Market overview



62

Type of

television

Pack

of

data

Roaming Subscription Internet Promotion Function

2. Market overview



63

Type of


2. Market overview



64

Type of


2. Market overview



65

Type of


2. Market overview



66

Type of


2. Market overview



Content

2. Market overview





67

68

2. Market overview



Content

2. Market overview





69

70

Oriented development:

2. Market overview



71

Development targets

2. Market overview



72

2. Market overview


The roadmap for the digitization of television and land-surface television broadcasts of the GovernmentContent is intentionally removed for demo purpose

3. Enterprise analysis

3.1 Revenue and profit

3.2 Subscribers and market share

3.3 Number of employees

3.4 Technology used

Content

73

74



Source: VIRAC

Source: VIRAC

VND

billion

VND

billion

Profits of some companies in the pay television sector in 2016

Revenue of some companies in the pay television sector in 2016






3.4 Technology used

Content

75

76

Source: VIRAC



Subcriber

Source: VIRAC

Number of subscribers by business, 2017

Pay TV market share according to the number of subscriptions, 2017


77

Source: VIRAC

Source: VIRAC

Source: VIRAC



Subscription share of the Cable TV group, 2017eSubscription share of digital satellite TV, 2017e

Subscription share of IPTV, 2017e






3.4 Technology used

Content

78

79

Source: VIRAC

Unit: Person



Number of employees at some pay television companies in 2016






3.4 Technology used

Content

80

81

Types of TV technology used at some companies that offer paid television services


3.4 Technology used


REPORT DISCLAIMER

REPORT DISCLAIMER

This document has been prepared in good faith on the basis of information available at the date of publication without any

independent verification. VIRAC has produced this report for private circulation to professional clients only. All information and

statistical data herein have been obtained from sources we believe to be reliable and made to ensure the accuracy of the contents of

the pages of the report at the time of preparation. Such information has not been independently verified and VIRAC makes no

representation or warranty, whether express or implied, of any kind with respect to the document and its contents, information and

materials. The content found in this report is proprietary to VIRAC and is provided solely for your personal and non-commercial use.

You agree that you will not use this report for any purpose that is unlawful and that you will not reproduce the report or redistribute it

outside your organisation, or place it on a website for public access without the express written permission of VIRAC.

SHOULD YOU NEED ANY ASSISTANCE, PLEASE CONTACT US:

VIETNAM INDUSTRY RESEARCH AND CONSULTANCY (VIRAC JSC.,)

6th Floor, Anh Minh Building, 36 Hoang Cau, O Cho Dua, Dong Da, Hanoi, Vietnam

Website: http://virac.com.vn/

Email: [email protected] | Tel: +84 463289520

http://virac.com.vn/

mailto:[email protected]

Thank you !

vietnam television market report q1/2018 · 2018. 5. 30. · 2. market overview 2.1 current status...

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