Vietnam university vs high school students

- The difference of the lifestyle

Executive Summary

• University students have higher penetration of smart phone (52%) and laptop(76%) among university students

• 39% of university students take English lessons while high school students spend their afternoon rather for their school studies

• Facebook is the absolute No.1 online activities for both. Unistudents spend more time for online video while high school students are inclined more for music

• Both of high school / university students have a good number of Facebook friends. 2/3 of them have more than 200 friends

• Game is also the very popular relaxing time for both. Unistudents tend to use notebook and smartphones more than high-school students, probably due to the device penetration differences.

University student life in Vietnam

High school student life in Vietnam

Monthly allowance

18%

32%

21%

14%

9%

4%

1%0%

2%3%

11%9%

14%

32%

23%

7%

1%0%

0%

5%

10%

15%

20%

25%

30%

35%

zeroallowance

Up to200,000 VND

200,000 -500,000 VND

500,000 -1,000,000

VND

1,000,000 -2,000,000

VND

2,000,000 -3,000,000

VND

3,000,000 -4,000,000

VND

4,000,000 -5,000,000

VND

From5,000,000

VND

High school University

How they reach to the school

70%

13%8% 9%

30%

46%

23%

1%0%

10%

20%

30%

40%

50%

60%

70%

80%

By bicycle By motorbike By bus By family member

High School University

High school = bicycle, Uni = motorbike

Owned IT device

Yes, 56%

No, 44%

Yes, 30%

No, 70%

Yes, 31%

No, 69%

Yes, 76%

No, 24%

Yes, 13%

No, 87%

Yes, 9%

No, 91%

Yes, 33%

No, 67%

Yes, 52%

No, 48%

Desktop Laptop Tablet Smart phone

HighSchool

Uni-versity

Higher penetration of smart phone and laptop among university students

How long they study weekly (including privates)

31%

35%

23%

5%7%

45%

31%

13%

8%

4%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Up to 40 hours 40-50 hours 50-60 hours 60-70 hours From 70 hours

High school University

High school spends more time on study

Personal investment on education

14%

32%

26%

21%

39%

9% 10%

32%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

English school Other privateschool

Both None of them

High school University

Nearly 50% of high school and uni students take private lessons

After-school activities

0%10%20%30%40%50%60%70%80%90%

100%

University

Always Often Sometimes Never

0%10%20%30%40%50%60%70%80%90%

100%

High school

Always Often Sometimes Never

University students enjoy more activities after school by more frequent chatting, Eating/drinking and shopping

Weekend activities

0%10%20%30%40%50%60%70%80%90%

100%

High School

Always Often Sometimes Never

0%10%20%30%40%50%60%70%80%90%

100%

University

Always Often Sometimes Never

University students more gathering and games, less sport and schools

Internet and social media usage (1)

0%

5%

10%

15%

20%

25%

30%

35%

High School University

Internet usage of Uni. students are higher

0%

5%

10%

15%

20%

25%

30%

35%

High School University

Internet Social media

0%

5%

10%

15%

20%

25%

30%

35%

High school

Internet Social Media

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

University

Internet Social Media

Better similarity between internet and social media for high school (most of their net activities are social media)

Internet and social media usage (2)

Internet activities

90%

61%56%

50%46%

41%

26%21%

8%

94%

62% 64%

49%46%

52%

42%

24%

11%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Facebook Music Watchvideos

Study Game Infosearch

Chat OtherSNS

Others

High School University

Facebook are far higher than the other activities. Uni students watch videos and info searches are higher than high school students

Facebook friends numbers

10%8%

15%

26%

20%

13%

5% 4%5%

9%

19%

29%

23%

9%

3% 3%

0%

5%

10%

15%

20%

25%

30%

35%

Less than 50 50-100 100-200 200-500 500-1000 1000-1500 1500-2000 More than2000

High School University

10% of high-school students have less than 50 friends which is double of

university. The trend is similar between them except those

Frequency of the major social services

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Facebook Youtube Zing Me Twitter

Everyday Couple times a week once per week

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Facebook Youtube Zing Me Twitter

Everyday Couple times a week once per week

High school less usage of Youtube, Zing Me. More usage in Google+

High School University

Applications to play game

42%

34%

26%24%

10%8%

6%

20%

8%

52%

39%

26% 26%

4%

11%

6%

13%

6%

0%

10%

20%

30%

40%

50%

60%

Facebook Applicationgames

Zing Me Otherdomestic

webgames

Arcade game Otherinternationalwebgames

Video game Others I don't playgame

High School University

University more via App game and Facebook

Devices to play games

62%

29% 30%

12%6%

30%

67%

46%

8%2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Desktop Notebook Smartphone Tablet Other

High school University

University more via notebook and smartphones due to the higher device penetration

Hours to spend on games (weekly)

22%23%

11% 11% 11%

4%

10%9%

21%

26%

16% 16%

6%

3%

8%

4%

0%

5%

10%

15%

20%

25%

30%

Up to 1 hour 1-3 hours 3-5 hours 5-10 hours 10-15 hours 15-20 hours From 20hours

I don't playgame

High school University

Survey information

• Vietnam university vs high school students

• 500 Male / Female of 15-22 (high school and university

students)

• Conducted on Oct 24-31