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Entering theEntering theEntering theEntering theMobile Internet Era Mobile Internet Era Mobile Internet Era Mobile Internet Era
CHINA MOBILECHINA MOBILEWang JianzhouWang Jianzhou
February 15, BarcelonaFebruary 15, Barcelona
The Mobile Internet Era The Mobile Internet Era The Mobile Internet Era The Mobile Internet Era
Smart Phone Tablet
N t b kVoice+SMS Notebook
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Voice Desktop computer
Mobility Changes LifeMobility Changes LifeMobility Changes LifeMobility Changes Life
Eyes+Enables people to see
Ears +Enables people to see further, hear more, spread voice afar, and
t dMouths +
created many new applications
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Mobile Networks are EverywhereMobile Networks are EverywhereMobile Networks are EverywhereMobile Networks are Everywhere
25 90%30. 30%
35. 30%41. 60%
48. 50%56. 30%
62. 50%
40. 00%50. 00%60. 00%70. 00%
6. 70%11. 50%
16. 10%21. 10%
25. 90%
0. 00%10. 00%20. 00%30. 00%
00年
01年
02年
03年
04年
05年
06年
07年
08年
09年
年9月
l
600 million 600 million subscriberssubscribers
00 01 02 03 04 05 06 07 08 09
2010
年9
600 million 600 million subscriberssubscribers
640,000640,000 base stationsbase stations
98% 98% population coveragepopulation coverage
Hi h t b t ti t 6500 ltit dHighest base station at 6500m altitude,covering the summit of Mt Qomolangma. Communication services for Olympic Torch
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Communication services for Olympic Torch Relay
How to cope with the explosive growth in data traffic How to cope with the explosive growth in data traffic brought by Mobile Internet? brought by Mobile Internet?
How to respond to the changes in business model How to respond to the changes in business model derived from Mobile Internet?derived from Mobile Internet?
Actively develop Machine to Machine (M2M) Actively develop Machine to Machine (M2M) applicationsapplications
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How to cope with the explosive growth in How to cope with the explosive growth in data traffic brought by Mobile Internet?data traffic brought by Mobile Internet?
Mobile Terminal:Mobile Terminal:C ll hC ll hCellphoneCellphoneDongleDongleTabletTablet……..?……..?
M bil N t kM bil N t kMobile NetworkMobile Network2G2G3G3G4G4G
77………?………?
Extend WiFi CoverageExtend WiFi CoverageExtend WiFi CoverageExtend WiFi Coverage
Effectively alleviate traffic congestionDeploy WiFi hotspots in high data usage areasDeploy WiFi hotspots in high data usage areasCreate user-friendly WiFi experience essential
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Make WiFi connectivity a default function
Kick off LTE Network RolloutKick off LTE Network RolloutKick off LTE Network RolloutKick off LTE Network Rollout• Long Term Evolution? Or Short Term Evolution?• Large-Scale TD-LTE demo network at Shanghai EXPO• Large Scale TD-LTE Network trial in 6 major cities• Convergence of FDD LTE and TD-LTE
L h TD LTE I i i i• Launch TD-LTE Initiative
OperatorsMeasurement
vendors
Infravendors
Antenna Chipsetdvendors vendors
Terminalvendors
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How to cope with the explosive growth in data traffic How to cope with the explosive growth in data traffic How to cope with the explosive growth in data traffic How to cope with the explosive growth in data traffic brought by Mobile Internet? brought by Mobile Internet?
How to respond to the changes in business model How to respond to the changes in business model p gp gderived from Mobile Internet?derived from Mobile Internet?
Actively develop Machine to Machine (M2M) Actively develop Machine to Machine (M2M) y py papplicationsapplications
1010
How to respond to the changes in business How to respond to the changes in business model derived from Mobile Internet?model derived from Mobile Internet?
Mobile Internet
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Advocating an Open SystemAdvocating an Open SystemAdvocating an Open SystemAdvocating an Open System
Telecom
Terminal Vendors
Telecom
Terminal Vendors
Telecom
Terminal Vendors OPEN or CLOSED
SystemVendors
Telecom
SystemVendors
Telecom
SystemVendors
Telecom
???
Content Providers
Customer
Telecom OperatorContent
Providers
Customer
Telecom OperatorContent
Providers
Customer
Telecom Operator
Internet companies
Service Providers
Telecom Business
Distributors
Service Providers
Telecom Business
Distributors
Service Providers
Telecom Business
DistributorsTerminalvendors
companies
Contentproviders
Open system
Telecomoperators
p
Business Models
Content P id
Terminal Vendors
Internet
APP STORE
APP STORE Customer
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Providers Companies
TelecomOperators
APP STORE
APP STORE
Customer
App Store (Mobile Market) and Open App Store (Mobile Market) and Open Mobile System (OPhone)Mobile System (OPhone)
LG TB200 华为 T2211
旗舰产品
OPhone
新邮通 N330ZTE U230 海信 HS-N51
LG GW880多普达 8388 MOTO
SnapperLG GW880
多普达 8388 MOTO Snapper
ZTE U720 酷派 F800 三星GT-I8180CZTE U720 酷派 F800 三星GT-I8180C低端产品
Developer Community (Apps)
Handset Client
Business Camps
WAP
Business Camps
( Digital products)App downloads Digital products
Mobile shopWWW
1313
p
Avoid Becoming Dumb PipesAvoid Becoming Dumb PipesAvoid Becoming Dumb PipesAvoid Becoming Dumb Pipes
In the Mobile Internet era, lack of In the Mobile Internet era, lack of innovation will turn telecom operators into dumb pipesoperators into dumb pipes
AppleApple
Skymarket
iPhone Symbian Android WidowsMobile
1414Telecom Operator Networks(Fixed line,Mobile,WiFi,WiMAX)
Launch Wireless City Project to Access the Launch Wireless City Project to Access the Internet Anytime, AnywhereInternet Anytime, Anywhere
Network☆ 2G and 3G for wireless coverage☆ 2G and 3G for wireless coverage
☆ Use WIFI for high speed access in heavy data traffic areas:
WIFI Network☆ Service:Voice, SMS, MMS,
WAP M bil I t t
☆ Service:Video call, Video Stream, Mobile Internet
☆ Service:HD VOD☆ Terminal:Handset
3G Network2G Network
WAP, Mobile Internet☆ Terminal:Handset
,☆ Terminal:Handset, Dongle
☆ Terminal:Handset, Notebook, Tablet
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How to cope with the explosive growth in data traffic How to cope with the explosive growth in data traffic brought by Mobile Internet? brought by Mobile Internet?
How to respond to the changes in business model How to respond to the changes in business model derived from Mobile Internet?derived from Mobile Internet?
Actively develop Machine to Machine (M2M) Actively develop Machine to Machine (M2M) li tili tiapplicationsapplications
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Actively Develop Machine to Machine Actively Develop Machine to Machine ( ) li i( ) li i(M2M) Applications(M2M) Applications
Internet of Things is an information network that connects different
objects and enables the communication between people and object objects and enables the communication between people and object
and among objects.
“Things”: machines, devices, vehicles, “Things”: machines, devices, vehicles,
etc., including animals and plantsetc., including animals and plants
Internet of Things enables smart Internet of Things enables smart gg
processing of objects throughout processing of objects throughout
production logistics and consumptionproduction logistics and consumptionproduction, logistics and consumptionproduction, logistics and consumption
Internet of Things has great potential Internet of Things has great potential
17171717
to penetrate into various areasto penetrate into various areas
Structure of Internet of Things (M2M)Structure of Internet of Things (M2M)Structure of Internet of Things (M2M)Structure of Internet of Things (M2M)Overall sensing: gUse RFID, sensor, locator, 2D barcode etc. to collect information anytime, anywhere
Reliable transmission: Utilize convergence of Utilize convergence of communication networks and the Internet
Smart Processing:Apply computing technologies to analyze data smart control on
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data, smart control on different objects
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