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LOGO LICENSINGRate Card and Usage Guide
Incorporating a CNET award logo, review, video or quote in
your marketing efforts provides your audience with an
unbiased, trusted recommendation they can rely on when
making a purchasing decision.
Video marketing is also a quickly expanding and incredibly
popular marketing platform to leverage. In fact, website
visitors are 65% more likely to buy a product on an online
retail site after watching a video.
Get noticed by placing your accolade on a variety of
marketing materials, such as websites, social media,
in-store displays or product packaging, print advertising,
reprints and more! Visit the CNET online licensing tool for
more information.
*Sources: CBSi Internal Data 2013; comScote October 2013; Digital Sherpa, January 9, 2014
of consumers look at online reviews before making major purchases.
– PricewaterhouseCoopers
80%
CNET.com video streams annually
400M
Contact Lori to get started today!
Lori [email protected] monthly
visitors worldwide
162M
CNETAward Licensing
CNET Award Logos
RED BALL LOGO
The Red Ball logo is the most recognizable CNET logo.In order to license the Red Ball logo, your product or company must have been featured or reviewed on CNET.com.
AWARD LOGOSLicensing Opportunities
EDITORS’ RATING STARS LOGO
How many stars were you rated?The Editors’ Rating Stars logo can be licensed when your product or company is given a score of our 5 stars. Star ratings range from Very Good to Spectacular.
EDITORS’ CHOICE LOGO
The hallmark of good product performance, design, quality, and value. The CNET Editors’ Choice logo signifies a product that is the best of breed in its category. It’s the logo of approval people look for when shopping for gadgets and consumer electronics. The CNET Editors’ Choice logo is customized with the month and year of the recognition.
MO YEAR
LOGO USAGE CREATIVE GUIDELINES
1. USAGE REQUEST • All requests for award logos and usage agreements must be made by e-mail to Lori Husted at [email protected].
2. CREATIVE GUIDELINES • Recommended size is 100% of supplied logo size. • On a white or light background, logo should be printed in color and kept in existing format. • All quotes must be attributed to CNET with the date of the review.
3. LAYOUT APPROVAL • Email the mock-up of the CNET award logo or quote as your brand intends to use it (PDF or JPEG) to [email protected]. All creative must be approved before going live with the usage.
4. DISCLAIMER • The following disclaimer needs to be included with all submitted creative using the logo: “CNET.com is not affiliated with, and does not endorse products or services of (Name of Licensee). (CNET.com award name) is a register trademark of CNET.com and is used under license.”
USAGE OPPORTUNITIES
Using a CNET.com award logo or quote on your advertising and product packaging are two high-impact ways for your company to promote the award among consumers and help drive sales.
Use these great opportunities to show off your CNET.com Awards logo or quote:• Product advertisements and commercials• Website (a link to CNET.com must appear wherever logo is displayed.)• Product or product packaging• Retail displays, including counter displays, shelf-talkers, point-of-purchase displays, posters/wall hangings• Email and newsletters• Intranet and internal correspondence• Trade marketing
USAGE GUIDELINESAward Logos
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Lori [email protected]
LOGO LICENSING RATES
Online Digital Marketing Usage - One Year License..............................................................................$3,000Usage includes Company website, email communications and social media; English language only.
Online Digital Marketing & Advertising Usage - One Year License...................................................$5,000Usage includes Company website, email communications, social media and online banner advertising; English language only.
Print Marketing Usage - One Year License............................................................................................$3,000Usage includes print marketing materials; English language only.
Print Marketing & Advertising Usage - One Year License.................................................................$5,000Usage includes print marketing materials and print advertising; English language only.
Product Packaging Usage - One Year License.......................................................................................$3,000Usage includes product packaging; English language only.
In-Store Display Usage - One Year License............................................................................................$3,000Usage includes in-store signage; English language only.
Advertising, Television, Single Usage - One Year License...................................................................$10,000Usage includes television commercials; English language only.
These rates and all licensing transactions are subject to CNET.com’s License Agreement Terms.
RATE CARDRed Ball Logo
Contact Lori with questions!
Lori [email protected]
LOGO LICENSING RATES
Online Digital Marketing Usage - One Year License..............................................................................$3,000Usage includes Company website, email communications and social media; English language only.
Online Digital Marketing & Advertising Usage - One Year License...................................................$5,000Usage includes Company website, email communications, social media and online banner advertising; English language only.
Print Marketing Usage - One Year License............................................................................................$3,000Usage includes print marketing materials; English language only.
Print Marketing & Advertising Usage - One Year License.................................................................$5,000Usage includes print marketing materials and print advertising; English language only.
Product Packaging Usage - One Year License.......................................................................................$3,000Usage includes product packaging; English language only.
In-Store Display Usage - One Year License............................................................................................$3,000Usage includes in-store signage; English language only.
Advertising, Television, Single Usage - One Year License...................................................................$10,000Usage includes television commercials; English language only.
These rates and all licensing transactions are subject to CNET.com’s License Agreement Terms.
RATE CARDEditors’ Rating Stars Logo
Contact Lori with questions!
Lori [email protected]
EDITORS’ CHOICE LOGO LICENSING
Online Digital Marketing Usage - One Year License..............................................................................$3,500Usage includes Company website, email communications and social media; English language only.
Online Digital Marketing & Advertising Usage - One Year License...................................................$5,500Usage includes Company website, email communications, social media and online banner advertising; English language only.
Print Marketing Usage - One Year License............................................................................................$3,500Usage includes print marketing materials; English language only.
Print Marketing & Advertising Usage - One Year License.................................................................$5,500Usage includes print marketing materials and print advertising; English language only.
Product Packaging Usage - One Year License.......................................................................................$3,500Usage includes product packaging; English language only.
In-Store Display Usage - One Year License............................................................................................$3,500Usage includes in-store signage; English language only.
Advertising, Television, Single Usage - One Year License...................................................................$11,000Usage includes television commercials; English language only.
These rates and all licensing transactions are subject to CNET.com’s License Agreement Terms.
RATE CARDEditors’ Choice Logo MO YEAR
Contact Lori with questions!
Lori [email protected]
QUOTE LICENSING
Online Digital Marketing Usage - One Year License..............................................................................$3,000Usage includes Company website, email communications and social media; English language only.
Online Digital Marketing & Advertising Usage - One Year License...................................................$5,000Usage includes Company website, email communications, social media and online banner advertising; English language only.
Print Marketing Usage - One Year License............................................................................................$3,000Usage includes print marketing materials; English language only.
Print Marketing & Advertising Usage - One Year License.................................................................$5,000Usage includes print marketing materials and print advertising; English language only.
Product Packaging Usage - One Year License.......................................................................................$3,000Usage includes product packaging; English language only.
In-Store Display Usage - One Year License............................................................................................$3,000Usage includes in-store signage; English language only.
Advertising, Television, Single Usage - One Year License...................................................................$10,000Usage includes television commercials; English language only.
These rates and all licensing transactions are subject to CNET.com’s License Agreement Terms.
RATE CARDQuote Price Guide
Frequently Asked Questions
1. What is the benefit of licensing CNET logos and content? People have many choices when shopping for consumer electronics. CNET’s editorial endorsement gives people the confidence they need when making a purchasing decision. The award insignias are symbols people rely on that, in turn, set your product apart from the competition.
2. What is the turnaround time on licensing approval? Turnaround time is 24 hours after receipt of payment and submission of creative for approval. All creative material must be approved before it is distributed.
3. How do I get my product reviewed? CNET runs the most comprehensive and thorough consumer electronics reviews site on the Web. The best way to get your product reviewed is to pitch it, via e-mail, to the right editor. For more information, please click here http://www.cnet.com/get-products-reviewed/
4. How are products tested? CNET Labs’ testing methods are the result of years of experience and research, employing the expertise of CNET’s Labs staff and editors, as well as feedback from the manufacturers whose products we review, and also feedback from users. For more information, please click here http://www.cnet.com/editorial-process/
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FAQSUsage Guide Answers