viewbooks in a digital age - part 02
DESCRIPTION
TRANSCRIPT
VIEWBOOKS IN A DIGITAL AGE
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VIEWBOOKS IN A DIGITAL AGE
! Possession
! Quality
! User Experience
! Relevancy
VIEWBOOKS IN A DIGITAL AGE
! Possession • Mail is automatic • Mail is perpetual • Mail is anticipated • We know where you live • We know what you spend • We know what you read • We know your test scores
VIEWBOOKS IN A DIGITAL AGE
! Quality • About commitment • About perceived value • About brand • About intrigue • About materials • About feel
VIEWBOOKS IN A DIGITAL AGE
VIEWBOOKS IN A DIGITAL AGE
VIEWBOOKS IN A DIGITAL AGE
! User Experience • About emotion • About communicating • About conversation • About reaction • About action
VIEWBOOKS IN A DIGITAL AGE
VIEWBOOKS IN A DIGITAL AGE
VIEWBOOKS IN A DIGITAL AGE
VIEWBOOKS IN A DIGITAL AGE
VIEWBOOKS IN A DIGITAL AGE
VIEWBOOKS IN A DIGITAL AGE
VIEWBOOKS IN A DIGITAL AGE
! Relevancy • About timing • About messaging • About audience • About connectivity
VIEWBOOKS IN A DIGITAL AGE
PSL sample of
VIEWBOOKS IN A DIGITAL AGE
What’s next
VIEWBOOKS IN A DIGITAL AGE
VIEWBOOKS IN A DIGITAL AGE
VIEWBOOKS IN A DIGITAL AGE
VIEWBOOKS IN A DIGITAL AGE
Thank you psandl.com
Janet Sieff Business Development
[email protected] 412.904.3133
Bob Oxman VP Creative Services [email protected] 215.572.7938