viewership area wise - pakistan advertisers society · relative share of spend 9% 11% 16% 8% 14%...
TRANSCRIPT
Viewership Area wise %2
7%
7%
10%
46%
8%
22%
Karachi
Clifton
Kh-e-Ittehad
Rashid Minhas Road
Sh-e-Faisal
Sh-e-Pakistan
Sh-e-Quideen
10%
14%
11%
8%
57%
Lahore
Allama Iqbal Town
Cantt
Cavalry Ground
DHA
Gulberg
Viewership Area wise %3
14%
15%
17%
41%
13%
Rwp - Isb
Blue Area
Commercial Market
Katchary Chowk
Muree Road
Sector F
Target Group Share Ratings4
6%
42%
22%
15%
8%
7%
12-15 years
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
19%
12%
22%
21%
26%
SEA A
SEA B
SEC C
SEC D
SEC E
Top 10 Panels Karachi 5
Rank Location Medium Vendor Rating %
1 Allah Wali Chorangi Wall Pasting Champion 10.22
2 Najeab center Wall Pasting Champion 10.15
3 Kh-e-Itthad Wall Pasting Media Communication 10.11
4 Dadex Center Wall Pasting Do Ad 10.05
5 III Swords Wall Pasting MOA 10.01
6 CPTC, Shone Circle Wall Pasting Marketing Ad 9.99
7 ARY Cash & Carry Wall Pasting Call Adv 9.93
8 Palm R/A Wall Pasting Zodiac Link 9.87
9 Ahmed Bawany, Sh-e-Pakistan Wall Pasting Gofar Media 9.85
10 Bhadurabad Wall Pasting Diplex Inn 9.82
Top 10 Panels Lahore 6
Rank Location Medium Vendor Rating %
1 Main Market Billboard Sahar Adv 10.77
2 Main Market Billboard Hafiz Bro 10.65
3 Zohra Heights, Main Market Billboard AD Message 10.50
4 Muslim Town Flyover Billboard Hafiz Bro 10.45
5 LOS Billboard AA 10.43
6 Chand Mari Chowk Billboard Spectrumlines 10.30
7 Sherpaou Bridge Billboard Sahar Ad 9.90
8 Liberty R/A Billboard Wall pasting 9.85
9 Karim Market Billboard Art Vision 9.75
10 Opp Jinnah Hospital Billboard AA 7.40
Top 10 Panels Rwp-Isb 7
Rank Location Medium Vendor Rating %
1 IJP Road Billboard Pindi Ad 10.64
2 Moti Mehal Billboard Gashoo Ad 10.50
3 Centaurus Mall Wall Pasting Retail Solution 10.45
4 Blue Area Billboard Pindi Ad 10.40
5 Commercial Market Billboard Gashoo AD 10.20
6 F-10 Billboard Image Creation 9.80
7 Saddar Billboard Ad Sign 9.75
8 F-7 Billboard Ad Spot 9.60
9 F-6 Press Club Billboard AA 9.47
10 Katchray Chowk Billboard Classic Ad 9.19
Category Wise Summary8
Cat
ego
ry Im
pac
ts M
illio
ns
Category Wise Spend
34%
27%
19%
9%
11%
FMCG Textile
Beverages Telco
Electronics
987
397
280 246 146
FMCG Textile Beverages Telco Electronics
Top 10 Advertisers9
Imp
acts
in M
illio
ns
Relative Share of Spend7%
22%
8%
6%
12%
11%
9%
9%
9%
7% Qarshi Pepsi-Co
Zong Sabir's Group
K&Ns Coca Cola
McDonald's Sufi Group
KFC Pakistan UPL
161 153
146
113 99 94
82 75 70
37
Qarshi Pepsi-Co Zong Sabir's Group K&Ns Coca Cola McDonald's Sufi Group KFC Pakistan UPL
Top 10 Brands10
Imp
acts
in M
illio
ns
Relative Share of Spend 9%
11%
16%
8%14%
10%
8%
8%
7%
9% Jam-e-shirin Zong 4G
K&Ns Ramazan Offer Jazz Super 4G
Pepsi McDonald's Value Share Bag
Sprite KFC Ramadan Feast
Rooh Afza Sunsilk
150 146
98 88
77 70
48 46 39 37
Jam-e-shirin Zong 4G K&NsRamazan
Offer
Jazz Super4G
Pepsi McDonald'sValue Share
Bag
Sprite KFCRamadan
Feast
Rooh Afza Sunsilk
Digital OOH Medium(Time band Utilization)11
22,602
11,271
20,423
29,041
34,425
5,731 9,563
17,073
24,064 28,195
9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night
Male Female
9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00
Male Female
Top OOH Digital Mediums12
Rank Location Vendor Rating %
1 Fortress Chowk Sahar Ad 33.21
2 Model Town Link Road Yellow Communication 30.52
3 Khalid Butt Chowk Sahar Ad 27.40
Top 3 Digital Panels(Lahore)
Rank Location Vendor Rating %
1 Iqbal Town Chinab Ad 17.40
2 Noor Jehan Road Chinab Ad 16.55
3 M M Alam Road Digi Prime 15.47
Top 3 Digital Streamers Locations(Lahore)
13
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