Chapter 4

Analysis of the dataThis chapter basically consists of detailed analysis of the data collected

(primary data) from the respondents through the survey done. This is almost

the main part of the research process. Mainly three main kind of research

methods have been used here to do the detailed analysis, namely Univariate,

Bivariate analysis and hypothesis. Within Bi-variate analysis several processes

such as cross tabulation, co-relation has been used and for hypothesis Chi-

square technique, T sample test, co-relation and Anova has been used. It is this

Analysis which helps to derive a significant conclusion from the data of the of

the 100 respondants. However the chapter contains only the final result of each

analysis, which has been projected by some tables as well as bar graph and pie

chart in some cases.

45

UNI VARIATE ANALYSIS

The table below shows the statistics of the age of the 100 respondents who had been surveyed about the Patanjali products. This table reveals the average age of Patanjali’s customers. It also reveals that wht is minimum and maximum age of the customers who prefer to use Patanjali products or are the sutomers of the company

Table:1

statistics of the age of the respondents

  NMinimu

m Maximum Mean Std. Deviationage of respondent 100 14.00 80.00 33.3500 13.28124Valid N (listwise) 100        

This table shows very prominently that the minimum age of a respondent who voluntarily chose to tell about her preference for using Patanjali products is only 14 where as the maximum age of a respondent was as much as 80. This automatically shows the brand awareness of Patanjali in people from every age group. The average age of the customers and consumers of Patanjali is around 30 years, which means most of the customer belong to the 30s.deviation from mean is also as less as 13.28.

46

4.1

This table below is the gender-wise uni-variate analysis of the number of Gender wise consumer of Patanjali. it helps in finding out whether women use Patanajali products more than men or vice versa

classification by gendergender Frequency Percentmale 57 57.0female 43 43.0Total 100 100.0

Figure: 1

male57%

female43%

Classification by Gender

The table signifies the gender-wise frequency and percentage of the people, purchasing Patanjali products. Among 100, respondents surveyed 57 male and 43 female are Patanjali consumers. The chart shows that in terms of gender, male use Patanjali Products more than female. As according to the chart 57% male use Patanjali, where as the percentage in case of female is 47%.

47

Table: 2

Table3 and the figure 2 as shown below the division of frequency of the respondents surveyed.

TABLE 3

Classification by occupationOCCUPATION Frequency Percentjob 38 38.0business 23 23.0student 24 24.0housewife 11 11.0retired 1 1.0social worker 1 1.0doctor or dentist 2 2.0Total 100 100.0

FIGURE 2

job38%

business23%

student24%

housewife11%

retired1%

social worker1%

doctor or dentist2%

OCCUPATION

Table3 shows the frequencies and percentage of various occupation the consumers of Patanjali products belong to. According to the graph the majority of the respondents, that is 38%, are in Job sector. Among other respondents students are more, that is 24% compared to respondents in business that is 23%. The graph also project that only 11% of Patanjali users are housewives and 1% retired, 1% social workers and only 2% are doctors(dentists).

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Table 4 shows the income level wise frequency distribution of the respondents surveyed, from which can be derived as the most and least of Patanjali consumers’ income level.

TABLE 4

Income Level of the RespondentsIncome Level Frequency Percentless than 10000 36 36.010000-20000 21 21.020000-30000 23 23.030000-40000 10 10.0more than 40000 10 10.0Total 100 100.0

Figure:3

less than 1000036%

10000-2000021%

20000-3000023%

30000-4000010%

more than 4000010%

Income level

Table 4 shows the frequency distribution of the 100 respondents on the basis of different category or level of Income. The figure here demonstrates that most of the respondents are from lower income category, earning less than 10,000 Rs. However a moderate percentage, that is 23%, also belongs to the 20,000-30,000 category. 21% of the respondents hail from 10,000-20,000 category and only 10% belong to each of 30,000-40,000 and more than 40,000 category

49

The table below consists of the purchase frequency wise distribution of the respondents

TABLE: 5

Frequency of Purchasehow frequently people purchase Frequency Percentoccasionally 20 20.0Seldom 15 15.0as per requirement 38 38.0Often 20 20.0very often 7 7.0

Total 100 100.0

FIGURE:4

occassionally20%

seldom15%

as per requirement38%

often20%

very often7%

How frequently people purchase

Table 5 shows the frequency distribution of the 100 respondents in terms of how frequently they buy Patanjali products. The pie chart relates to the percentages of the same. It emphasizes that most of the respondents, almost 38% purchases as per requirement, where as only 20% buy often, implying that only 20% are frequent buyers. Lesser is the percentage of very frequent (very often) buyers, that is 7%. However according to the graph the percentage occasional buyers(20%) are in per with the frequent buyers.

50

The table below shows the list of options which has served the inspiration of purchase for the Patanjali consumers also those option wise frequency distribution of the respondents

Table:6

Who/What inspired to purchaseoptions Frequency PercentPersonal choice 52 52.0family members 36 36.0blogger's review 1 1.0advertisement 11 11.0Total 100 100.0

FIGURE:5

Personal choice52%family members

36%

blogger's review1%

advertisement11%

Who/What inspired to purchase

This table and graph shows the frequency distribution of the respondents in terms of who has or what has prompted them to try or buy Patanjali products. According to the graph 36% of the respondents said that their family members prompted them to buy Patanjali products, or they use because their family members use it. Only 11% of the respondents and 7% of them has been inspired by advertisement and blogger’s review on internet, respectively. However majority of the respondents said that they buy or use Patanjali products because it is their personal choice of purchasing those products.

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The table and the bar graph the frequency distribution of the respondents according to the factors which they consider for buying Patanjali.

Table:7

FACTORS BEHIND PURCHASE DECISIONfactors Number PercentageNatural Elements 77 77%cheaper price 17 17%Baba Ramdev's Personality 18 18%Swadeshi sentiment 19 19%Hatred for MNCs 1 1%

Figure:6

Natural El-ements

cheaper price Baba Ramdev's Personality

Swadeshi sentiment

Hatred for MNCs

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

77%

17% 18% 19%

1%

Percentage

Percentage

The table shows that amongst 100 respondents almost 77 people said that they use Patanjali products because its ‘ayurvedic’ meaning, natural ingredient based. Among these 77 and rest 23 people, 17% said they opt for Patanjali products because they are priced at lower level than the products of other companies, 18% said they purchase as they are fascinated by Baba Ramdev’s image or they are followers of Baba Ramdev, while 19% buy out of swadeshi sentiment because Patanjali is completely a swadeshi brand. But only 1% said they are against the MNCs due to which they switched for Patanjali. People in this case obtained several responses, but however this statistics represents that majority of people purchase or are switching to Patanjali only because it contains purely natural ingredients.

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The table and the figure below shows the number and percentage of people according to their satisfaction with Patanjali’s products in terms of the benefits proposed by the companies.

Table 8

Patanjali products provides promised benefits?FACTORS Frequency Percentyes 56 56.0no 2 2.0may be 26 26.0to some extent 16 16.0Total 100 100.0

Figure: 7

yes56%

no2%

may be26%

to some extent16%

Patanjali provides promised benefits?

The table and the graph shows, that when 100 respondents were asked, whether Patanjali products, provide the benefits as promised by Patanjali as a Brand 56% people positively responded to it, which is majority of the respondents but is only a bit higher than half of the entire sample.16% people believes that the yes, the products provide benefit but, to some extent. However among the rest 44 people only 2 responded negatively, where as 26% was not sure whether the products are as beneficial as promoted by the company.

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Table 9 and Figure 8 helps deriving the conclusion whether the respondents consider Patanjali to better than the MNCs or not.

Table: 9

Is Patanjali better than other companies  Responses Number Percentyes 67 67.0no 1 1.0to some extent 29 29.0not at all 3 3.0Total 100 100.0

Figure:8

yes67%no

1%

to some extent29%

not at all3%

Is patanjali better than others?

This table and the pie chart conveys that majority of people or respondents believe that Patanjali’s products are better than those of other companies or MNCs. Whereas people scarcely think the inverse as only 1% of the 100 respondents opted for the ‘no’ option and 3% strongly believe that Patanjali not at all is better . A moderate percentage of respondents, that is 29% feel that Patanjali is better to some extent.

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The table below shows that why mainly People or respondents find Patanjali to be better than the MNCs, what are the qualities that make it better.

Table: 10

FACTORS MAKING PATANJALI PRODUCTS BETTER THAN OTHERSFactors Number PercentageNot Better 3 3%Natural ingredients and no chemical base 67 67%It has no side effect 27 27%some products have healling effects 4 4%cheaper price 12 12%better quality 35 35%

Figure: 9

Not Bett

er

Natural

ingre

dients

and no ch

emica

l base

It has

no side e

ffect

some products

have hea

lling e

ffects

cheaper

price

better

quality

0%10%20%30%40%50%60%70%80%

3%

67%

27%

4%12%

35%

Factors that make Patanjali better than other companies

Percentage

In answering what makes Patanjali products better when compared to those of other companies, the respondents opted for multiple responses or options. Yet 67% meaning the majority feels that Patanjali is better because it is natural element based and contains no harmful chemicals like the products of the MNCs. A good number of people also felt that quality makes Patanjali better. 27% among all the people uses it because it has no side effect, where as very less people consider the lower price to be the factor which makes a Patanjali better as a brand. Least people, only 3% does not think Patanjali is better.

55

The table below lists out the four major product category of Patanjali and also shows products from which category is consumed the most and which , the least.

Table:11

WHAT PATANJALI PRODUCTS THE RESPONDENTS USEProduct category number Percentagecosmetics 82 82%food products 41 41%household products 32 32%medicines 28 28%

Figure: 10

cosmetics food products household products

medicines0%

10%20%30%40%50%60%70%80%90% 82%

41%32% 28%

what products respondents use?

percentage

Table 11 and the figure shows that the consumers use multiple products from the four major product categories at the same time. 82% of the 100 people, surveyed confirmed that they use the cosmetics and toiletries manufactured by Patanjali. Among the rest of the people, usages of food products are prevalent (41% of the respondents). Whereas 32% of the consumers use household products and 28% use medicines. This conveys that the usage of cosmetics among all the major product categories of Patanjali is the highest, and medicines the lowest.

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This table, below reflects the rating statistics of the Patanjali products in terms of quality, quantity, price, packaging and availability. From this we can interpret which factor or feature associated with Patanjali products are more satisfying and which may need improvement.

TABLE 12

RATING STATISTICS RATING N Minimum Maximum Mean Std. Deviation

rating(quality) 100 2.00 5.00 4.0600 .81427rating(quantity) 100 1.00 5.00 3.8800 .93506rating(price) 100 1.00 5.00 3.8400 .91806rating(packaging) 100 1.00 5.00 3.6600 .95579rating(availability) 100 1.00 5.00 3.4900 1.01000Valid N (listwise) 100        

This table provides detailed picture of the rating people has given to Patanjali products in terms of quality, quantity, price availability, packaging, Advertisement. So according to the table People have rated the quality of Patanjali products high as, the average of the ratings by 100 respondents is 4.06 and the deviation is also between 1- 2 standard deviations. No respondent has given the lowest rating of 1 meaning the ‘very bad’. In case of quantity, price and availability people have rated it moderately. For quantity and price it is close to 4, meaning people are mostly satisfied with the price and quantity of the products. But in case availability and packaging people have rated Patanjali at an average level, as the mean of both packaging and availability is close to 3.5 .

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The table and the figure below reflects the opinion of the respondents, whether the Patanjali products are worth the money spent on it, in terms of its quality.

TABLE 13

Fair price accoding to quality?

 RESPONSES Frequency Percentyes 70 70.0no 2 2.0may be 23 23.0dont care about the price 5 5.0Total 100 100.0

FIGURE:12

yes70%

no2%

may be23%

dont care about the price5%

responses

When 100 respondents were asked whether the price of Patanjali products are fair in terms of quality, maximum people that is 70% of the respondents said ‘yes’. 23% percent people were not sure about the justness of the price, whereas 5% were so satisfied with the Products that they did not care about the price. And only 2% people did not think that the price was okay according to the quality of the products.

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Table 14 and figure 13 shows if people consider Patanjali products to be value for money in terms of the quantity of the products as provided

Table: 14

Price according to quantity

responses Frequency Percentyes 75 75.0no 1 1.0may be 18 18.0dont care about the price 6 6.0Total 100 100.0

Figure: 13

yes75%

no1%

may be18%

dont care about the price6%

Responses

Just like price in terms of quality, Table 14 too shows that 75% people, meaning maximum respondents were happy with the price in terms of quantity of the Patanjali products.18% were not sure about it, and 6% did not care about the price while opting for Patanjali products. And only 1% is dissatisfied with the price in terms of quantity of the product.

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PUBLIC SUGGESTION ABOUT PATANJALI PRODUCTS

Respondents were provided with an open ended question to give their personal suggestion about Patanjali as a company: what they might do for improvement. Many of the respondents chose not to comment on it, many of them had no such suggestion. However many of the people were so satisfied and happy with the products of Patanjali that instead of giving away any suggestion they shared their so far good experience with the consumption of the products. They majorly were happy with the quality and the natural benefit it provides with no side effect at all due to its ayurvedic elements. While a few found the products very much reliable. A few people also expressed their swadeshi sentiment and love for Patanjali just because it is our very own Indian company. However none of this can be taken into account as suggestions.

Among the rest of the people who actually liked to put in some serious suggestion for the company mainly stressed upon the improvement of the advertisements and most importantly they alluded to the need for improving the supply and availability of the products. It brings out a negative fact about the company which is their poor supply management and issue with making the products available everywhere. Many people suggested that Patanjali as a brand should be endorsed by a celebrity brand ambassador other than just Baba Ramdev. In case of availability many people in their interaction during the research conducted expressed their dissatisfaction with the lack of enough Patanjali arogya and Seva kendras specially in Gandhinagar. Even two retailers of Patanjali who were surveyed informed how they are facing issues with stock out and drawback of the company in timely supply of the products in their outlets.

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BI VARIATE ANALYSIS

The table and figure below helps in deriving the conclusion that which gender is purchases Patanjali products more comparatively and also which gender purchases more frequently.

Table:15

Gender-wise frequency of purchase

frequency of purchasegender occasionally seldom as per requirement often very often

male 29.80% 14% 33.30%17.50

% 5.30%

female 7% 16.30% 44.20%23.30

% 9.30%

total percentage 20% 15% 38% 20% 7%

Figure:14

1 2 3 4 50.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

30%

14%

33%

18%

5%7.00%

16.30%

44.20%

23.30%

9.30%

malefemale

This graph shows that among 47 female and 53 male respondents as found earlier in uni-variate analysis, female mostly buy Patanjali products as 44.2% female buy as per requirement and 23.3% buy often as compared to male among whom 33.3% buy often and among remaining people almost 29.8% buy occasionally. If we see gender wise then it can be concluded that Female customers are more frequent buyers of Patanjali products compared to men. And if we see irrespective of gender then majority of Patanjali’s customer purchase the products as per requirement, as we had also earlier seen in uni variate analysis.

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4.2

The table helps in figuring out people belonging to which occupation or profession is more reliant on personal choice or family’s choice in case of purchasing a Patanjali product.

Table:16

  source of inspiration for purchase for people in different occupation  Occupation

factors jobbusiness

student

housewife

retired

social worker

Dentists

personal choice 37% 25% 27% 8% 2% 0% 2%family members 42% 19% 17% 17% 0% 3% 3%blogger's review 0% 100% 0% 0% 0% 0% 0%advertisement 36% 18% 36% 9% 0% 0% 0%total percentage 38% 23% 24% 11% 1% 1% 2%

Figure:15

job

business

studen

t

housewife

retired

social w

orker

Dentists

0%

20%

40%

60%

80%

100%

120%

37%

25% 27%

8%2% 0% 2%

42%

19% 17% 17%

0% 3% 3%0%

100%

0% 0% 0% 0% 0%

36%

18%

36%

9%

0% 0% 0%

personal choicefamily membersblogger's reviewadvertisement

According to the table and the graph majority of the respondents buy Patanjali out of personal choice. If we analyze the choice factors occupation wise then we see that among respondents buying Patanjali just due to the word of mouth spread by their family members or relatives, most people are in service sector or job. Interestingly incase of Personal choice too maximum people are from job. Table also shows that students who buy Patanjali are majorly provoked by the advertisement.

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The table below shows the responses of people about getting benefits as promised by the company from the products of Patanjali they are consuming or have used on the basis of how frequently they purchase the products

Table: 17

customer satisfaction regarding product's benefit based on purchase frequency

  responsesfrequency yes no may be to some extentoccasionally 55% 5% 30% 10%Seldom 46.70% 0% 33.30% 20%as per requirement 52.60% 2.60% 26.30% 18.40%often 80% 0% 5% 15%very often 28.60% 0% 57.10% 14.30%total perecentage 56% 2% 26% 16%

Figure: 16

occassionally Seldom as per requierement often very often0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

55.00%

46.70%52.60%

80.00%

28.60%

5%0% 3% 0% 0%

30.00%33.30%

26.30%

5.00%

57.10%

10%

20% 18%15% 14%

yes nomay beto some extent

According to this graph and the table if we take into account,the total percentage of responses to the product benefit, then majority agreed that Patanjali’s product provides promised benefit. Customers buying occasionally, as per requirement, often or seldom; in each case majority of the respondents said that they getting the benefits from the patanjali products as proposed by the company. Only in case of people buying Patanjali very often most that is almost 57.10% were not sure whether it is beneficial, probably because they may have been inspired to buy the products not just because quality.

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This table tries to figure out whether there is any significant or strong co-relations between the age of the respondents and the rating of quality of the products as done by all the respondents. Thus the table helps in figuring out whether the rating figure is dependent upon the age of the respondant.

Table: 18

Correlations between age of respondent and rating of quality by them  age of respondent rating(quality

)age of respondent Pearson Correlation 1 .217*

Sig. (2-tailed)   .030N 100 100

rating(quality) Pearson Correlation .217* 1Sig. (2-tailed) .030  N 100 100

This table shows the possible co-relation between the age of the respondents and the rating of Patanjali products in terms of quality. The pearson co-relation value here is 0.217 which is positive, meaning the co-relation is not negative. But however as the value is much less than 0.5 therefore there is 0 co-relation or no co-relation between the age of the respondents and the quality rating given by the respondents.

64

65

Table tries to find whether the rating of the quality of Patanjali and the rating of the quantity of the products as given by the customers are interdependent.

Table : 19

Correlations between rating in terms of quality and quantity  rating(quality

)rating(quantity

)Spearman's rho

rating(quality) Correlation Coefficient

1.000 .476

Sig. (2-tailed)   .000N 100 100

rating(quantity)

Correlation Coefficient

.476 1.000

Sig. (2-tailed) .000  N 100 100

This table analyses whether there is any co-relation between the quality and quantity of the products of Patanjali according to the rating by the respondents. As the Spearman’s co relation value is 0.476 therefore the co-relation is positive. However the value is close to 0.5 therefore these two factors of the product are co-related with each other to a lower extent but not highly co-related as the co-relation value did not extend 0.5.

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Table 20 shows that people from which age group considers Patanjali to be better or not better.

Table: 20

age wise response to whether Patanjali is better than others

responses Mean

Std. Deviatio

nVarianc

eMinimu

mMaximu

mRang

eyes 34.447

8 13.58953 184.675 14.00 80.00 66.00

no 19.0000 0 0.00 19.00 19.00 0.00

to some extent

32.4138 12.83833 164.823 18.00 68.00 50.00

not at all 22.6667 1.52753 2.333 21.00 24.00 3.00

Total 33.3500 13.28124 176.391 14.00 80.00 66.00

This table itself is self explanatory. It is about the age wise response to whether Patanjali is better than other companies. The average people belonging to 34-35 years have approved Patanjali to be better. Interestingly the youngest respondent of 14 years and oldest respondent of 80 years both acknowledged that Patanjali is better than others especially the MNCs. only one respondent disagreed that Patanjali is better. Among the rest almost 18years’ respondent to 68 years said that the company’s products are better to some extent.

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Hypothesis Testing

Table 21 and Table 22 tries to establish a relationship between how frequently respondents purchase Patanjali products and their opinion to whether Patanjali products are better than the MNCs or not. Here if null hypothesis or H0 is rejected and alternative hypotheis is not rejected then these two are not independent and if null hypothesis is accepted then the two are independent

Table: 21

Responses whether Patanjali is better according to the frequency of PurchaseFREQUENCY OF PURCHASE RESPONSES

  YES NOTO SOME EXTENT

NOT AT ALL

Occassionally 60% 0% 30% 10%seldom 73.30% 0% 26.70% 0%

as per requirement 60.50%2.60

% 34.20% 3%often 85% 0% 15% 0%Very often 57.10% 0% 42.90% 0%total 67.00% 1% 29% 3%Table: 22

Chi-Square Tests  Value df Asymp. Sig. (2-sided)Pearson Chi-Square 9.924a 12 .623Likelihood Ratio 10.391 12 .582Linear-by-Linear Association 1.004 1 .316

N of Valid Cases 100    The first table is the cross tabulation of frequency of purchasing Patanjali products and the response of people whether Patanjali is better than other companies in case of every aspect of the products. If we see frequency wise then customers belonging to each of the different set of purchase frequency highly acknowledged that Patanjali is better.

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4.3

The second table establishes the hypothetical relationship between frequency of Purchase and response to the question whether Patanjali is better. As here the pearson chi square value is 0.623 meaning more than 0.05 therefore the null hypothesis is not rejected which indicates that these two variables are independent.

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Table 23 tries to find out whether the rating of two factors of Patanjali products namely price and availability are co-related or interdependent.

Table:23

Correlations between rating of price and availability

     rating(price

)rating(availability

)Spearman'

s rhorating(price) Correlation

Coefficient 1.000 .239*

Sig. (2-tailed)   .017N 100 100

rating(availability)

Correlation Coefficient .239* 1.000

Sig. (2-tailed) .017  N 100 100

This table shows the co-relation between two rating factors, rating of price and rating of availability of Patanjali products. The co-relation is not at all significant because the two tailed significance value is 0.017, which is less than 0.05 meaning null hypothesis is rejected which indicates that there is no significant co-relation between rating of price and rating of availability.

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Here, gender wise two groups of respondants have been taken to see whether there is a significant difference between their rating of availability of the products. Here if null hypothesis is not rejected then there is no significant difference between their view of the availibilty of the products. And if null hypothesis is rejected and alternative hypothesis is not rejected then there is a significant difference in the same.

Table 24

Group Statistics of gender and rating of availability

Gender N Mean Std. Deviation Std. Error Meanrating(availability) Male 57 3.5263 1.00188 .13270

female 43 3.4419 1.03054 .15716

Independent Samples Test of rating of availability in terms of different genders

 

Levene's Test for Equality

of Varianc

es t-test for Equality of Means

FSig. t df

Sig. (2-

tailed)

Mean Differe

nce

Std. Error

Difference

95% Confidence Interval of

the Difference

Lower

Upper

rating(availability)

Equal variances assumed

.021

.885

.412 98 .681 .08446 .20487 -.322

10.491

01

Equal variances not assumed

    .411

89.224 .682 .08446 .20569 -.324

23.493

14

Here the two group of respondents for having rated the availability of the Patanjali Products, are male and female. Here the two tailed sig value is 0.681 which is more than 0.05, meaning that null hypothesis is not rejected. It indicates that that mean for group 1(male) and group 2(female) are almost equal which can be interpreted as that there is no significant difference between the satisfaction with availability of the products.

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The table below has used Anova to see whether the rating on packaging has a dependent connection with people’s opinion about Patanjali to be better. Whether packaging is another reason for Patanjali to be better or whether both of these are totally independent. Here if null hypothesis is not rejected responses to these are independent and if null hypothysis is rejected and alternative hypothesis is there then the responses to these two are not independent.

Table 25

Descriptivesis Patanjali better than MNCs?

  N Mean

Std. Deviatio

nStd.

Error

95% Confidence Interval for

Mean

Minimum

Maximum

Lower

Bound

Upper

Bound

very bad 4 2.5000 1.00000 .50000 .9088 4.091

2 1.00 3.00

Okay 6 3.0000 0.00000 0.0000

03.000

03.000

0 3.00 3.00

Satisfactory 26 1.807

7 1.16685 .22884 1.3364

2.2790 1.00 4.00

Good 48 1.4792 .85027 .12273 1.232

31.726

1 1.00 3.00

Excellent 16 1.3750 .80623 .20156 .9454 1.804

6 1.00 3.00

Total 100

1.6800 .99372 .09937 1.482

81.877

2 1.00 4.00

Table 26

ANOVAis Patanjali better than MNCs?          

 

Sum of Square

s df Mean Square F Sig.Between Groups 16.992 4 4.248 4.997 .001Within Groups 80.768 95 .850    Total 97.760 99      

P.T.O (interpretation of the table and the anova test)

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Here the significance value as seen in table 24 is much lower than 0.054, therefore null hypothesis is rejected, which means that responses to whether patanjali products are better than MNCs and the satisfactory level of the packaging of the product are not independent

73