INFORMATION TECHNOLOGY IN A GLOBAL SOCIETYHIGHER LEVEL

PAPER 1

16th January 2013 (Afternoon) 2 hours 15 Minutes

MARK SCHEME

SECTION A(Question 1 same as question 3 SL)

1a) Describe three social impacts which this growth could have on Internet shopping. (6 marks)

Award [1 mark] for each impact on Internet shopping identified, up to a maximum of [3 marks].

Award [1 additional mark] for description/example up to a maximum of [3 marks]

● increase the availability of goods which would appeal to the Chinese people [1 mark] plus description/example [1 additional mark]

● online methods of payment made easily available to the Chinese people [1 mark] plus description/example [1 additional mark]

● increase in online advertising in the Chinese language [1 mark] plus description/ example (e.g. Chinese people are more aware of goods) [1 additional mark]

● online support and advice for shoppers from companies in the Chinese language [1 mark] plus description/example [1 additional mark]

● increase in goods purchased from Chinese e-commerce sites by the rest of the world [1 mark] plus description/example (e.g. resulting in increased income for Chinese people) [1 additional mark]

Other acceptable answers will be rewarded.

1b) Explain three reasons why large retail stores are diversifying into e-commerce. (6 marks) Award up to [2 marks] for each reason fully explained up to a maximum of [6marks].

Award only [1 mark] for a partial explanation.

● retail stores can maintain less stock in the inventory

● fewer employees are required to sell and deliver goods

● the need to compete with other companies with online e-commerce sites

● reduction in publicity costs due to online advertising

● retail stores can reach a worldwide audience

● the most recent offerings of goods can be made available to customers online

Other acceptable answers will be rewarded.

1 c) Discuss three reasons why many online companies have failed.(8 marks)

Award up to [2 marks] for each reason fully discussed up to a maximum of [6marks]. (If each reason is only stated, but not discussed, award a maximum of [1 mark] for each reason up to a maximum of [3 marks].)

2

(Award up to [2 marks] for weighing up the importance of arguments.) (Maximum total is [8 marks]

● lack of customer confidence in submitting information (personal information, payment details)

● customer fear of receiving incorrect goods (fraud)

● customer fear that they will not receive adequate customer service and support

● online companies do not have a solid infrastructure to support e-commerce (orders, delivery, service)

Other acceptable answers will be rewarded.

(Question 2 same as question 4 SL)

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(Question 3 same as question 5 SL)

Question 3

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SECTION CAnswer one question.

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