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peRSpeCtiVeS FRoM neVADA’S SieRRA ReGion

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Creating the Future

Forward Churchill

Carson City is all about partnerships

The internet of things

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TABLE oF CoNTENTS

775.882.2111 nevadaappeal.com

775.782.5121recordcourier.com

775.883.4413nnda.org

lee bonneR

Editor

Rob hoopeR

NNDA

Executive Director

keiGh Cox

Design & Layout

tonyA ChAMpA

Project Coordinator

pAt bRiDGeS

Advertising Director

MARk RAyMonD

Publisher

PubLishED by:

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�6 20 22

View from the trailhead: Creating an economic ecosystem 4

Letter from the president 6

bently Enterprises 7

Forward Churchill 10

Carson City: We’re all about partnerships 13

Where will technology lead us? Discovering internet 3.0 16

A pleasure measured with silver & gold 20

Douglas prepares the way for business success 22

shared abundance for the region 24

step by step road map to exports 28

Redevelopment key to improving Tahoe environment 30

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If you have wondered through specialty stores in person, online or through

magazines you may have run across these self-contained ecosystems that provide the nutrients, organisms and resources to sustain itself over many years. I recently read about one of these being 53 years old with only having to add water once during that period.

NNDA recognizes the “eco-system” that our economy represents and we have crafted a broad economic development program to support the positive growth and development of its very being. But what is an ecosystem? Why is it important to all the families within our region? Or shorter put; why should you care?

The first thing to remember about ecosystems is that everything is interconnected. If one eliminates a component of the system it will impact other parts of the system. In nature, the reduction of a certain species of animal could have impact through a chain of events that cause a seemingly unrelated species to completely disappear.

economic ecosystemOur economic ecosystem works the same way. A diminishing of funding to primary education, could result in complete close downs of aerospace companies in an adjoining county. A decision to tighten credit authority at a bank, could cause a layoff at a fabrication shop that makes a key service unavailable to a component manufacturer that causes a shutdown which eliminates a primary income for a family and causes them to not buy that new car they were planning on which eliminates a very important commission for the dealers sales person who has to cut short the donation she was making to the local food bank ... Get the picture?

By Rob HooperNNDA Executive Director

Creating an

economic ecosystem

photo Courtesy of: Ecosphere Associates, Inc.www.eco-share.com

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Fortunately, the opposite is also true. If we positively impact key parts of our economic ecosystem, it will have positive impacts throughout the region.

Using our self- contained ecosystem again. They have the right balance of all the elements that will continue to live and thrive together within a sustainable environment.

ecosystem elementsThe system needs sustenance. Like life, it needs food, water, shelter and core elements that support a robust and sustainable health.

NNDA is active in “Creating the Ecosystem”! We don’t sit around and wait. Our staff and volunteers support education, workforce development, capital acquisition, infrastructure development, code and policy improvement, new business development, expansion, health care, technology development and innovation commercialization. These and many more “touch points” comprise our ecosystem.

ecosystem ClimateAll of the elements of an eco-system live in a “climate”. One can have a full complement of system components, but if they exist in a bad climate the result is marginal or even negative. Try raising the temperature on your self-contained ecosystem by putting it in the oven and see what happens.

It is NNDA’s belief that we will succeed when all of our staff, volunteers and community stakeholders realize that we are in this together and that if we

all work together for a common good, we can achieve our vision. It comes down to recognizing the “why” in economic development. It is not about “what is in it for me” it is about what is in it for our kids, our grandkids and the future of our communities. This philosophy will create the right climate to achieve a working and abundant economic ecosystem capable of achieving sustainable prosperity for all our families in the region.

We have all the components, a great climate, the right approach, we look out for each other and work together to do all the many things necessary for economic growth. And friends, guess what, we are achieving this vision. Over the past few years, we have brought $1.3 Billion in new economic impact to the region, industrial vacancy rates have been reduced from 26% to near 2%. New workforce programs have been initiated with a new focus on health care, technology and more. Together we have improved many areas of our eco-system and created new compelling constituents of success.

I am excited about our now and very encouraged about our future. I see great progress and recognize many challenges. With the right climate, all the components of the ecosystem in place and a superb cast of community leaders and stakeholders, I am bullish on the Sierra Region of Nevada. I believe we will continue to succeed and I am grateful for the blessings we are bestowed.

See you on the front lines. Thank you for your support.


Many people think that economic development is only

the recruitment of companies to relocate to our region. Although NNDA’s primary mission, recruitment represents only a fraction of NNDA’s efforts. When I have the opportunity to review the tasks assigned to the small overworked and

underpaid NNDA staff, I am always amazed at the variety of issues on their task lists. The vast majority of these issues relate to the important fundamental underpinnings of the business environment that actually lead to the successful recruitment of businesses to Northern Nevada. These are issues like:

• Working on projects to reduce regulatory delays yet still provide the oversight required so that our citizens are protected.

• Creating an EB-5 program to bring a needed source of financing to our region.

• Working to establish improved rail service to our region.

• Helping to establish foreign markets for the hay grown in our region.

• Development of Training programs designed to have a well prepared workforce for company expansions as well as relocations. It was not long ago that there were precious few programs where today there are at least 11 major efforts in progress. NNDA was active in the creation of Dream It Do It Nevada, the organization responsible for bringing the successful “Right Skills Now” program to our region.

This small subset of NNDA’s efforts are indicative of the varied and complex issues addressed by the organization every day.

The theme of this magazine is “Creating the Future” and I think you can see that the efforts of the organization are all about that. NNDA’s top initiatives include:

• Establish the Sierra Region as business friendly and an ideal location to live, work and play.

• Position the Sierra Region as a health and wellness destination including medical services, lifestyle, agriculture and education.

• Implementation of the 2013 Nevada Agricultural Report. This report reminded us all of the importance of Agriculture to our state.

• Foster in state expansion opportunities and ongoing retention of our local businesses.

I am proud to be associated with NNDA and believe anyone interested in the future of our community would be as well. I encourage all interested readers to join us in this great endeavor by becoming a member of NNDA.

ByAl Jurkonispresident

from the president

GEMeasurement & Control

GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Our men and women take an active role in education, improving the environment and health of those around them, and a host of volunteer activities.

We know that making a better world starts when we work together, here at home. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.


hen Donald E.

Bently moved his

business to Minden,

Nevada in 1961,

few people would

have called him a

visionary. ➔

W

By Heidi Saucedo

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As an engineer Don Bently single handedly revolutionized the

machinery diagnostics industry, and fostered sustainable ranching practices at a time when that was unheard of. Don instilled the values of sustainability and forward thinking in his son, Christopher Bently, from a very early age.

Christopher took the helm of Bently Enterprises in 2012, and he did not take this responsibility lightly. A successful businessman in his own right, he immediately recognized that as a large property holder in Douglas County he could have a positive impact in the community.

“I don’t want to build a single thing on a piece of our land,” he said in an Oct. 16, 2012 interview with The Record-Courier. “I will make every possible effort to preserve open space.”

Bently Enterprises is comprised of Bently Biofuels, Bently Ranch, Romadyn, and very soon Bently Heritage; all located in Minden, Nevada.

Though these companies span a variety of industries, they all share a common theme of environmental sustainability.

Bently Ranch began a grass-fed cattle program in 2011, making the beef available to the public in 2013. While it has been producing high quality beef since 1997, it had not been available for purchase locally until recently. After the overwhelming response to the initial limited supply, it became clear that Bently Ranch Beef is a cut above. The Certified Natural and Certified Hormone Free beef is rated GAP Level 4 (Pasture Centered) by the Global Animal Partnership’s 5-Step Animal Welfare Rating Standard.

The ranch itself operates in the cowboy tradition, but employs cutting-edge sustainability measures, remaining on the forefront of green practices at the operational level. The cows are fed hay that is grown on the ranch. Diesel vehicles

and equipment are powered by biodiesel from the ranch’s sister company, Bently Biofuels. The company is also the largest owner of Ranger electric vehicles on the West Coast.

The ranch also recycles biomass, which assists the local community and provides an important ingredient for the compost used in farming operations. Biomass like tumbleweeds, yard debris, leaves and lumber are accepted from the community and other farmers at little to no cost, and are combined with bio-solids from five local waste water treatment plants. Last year, 17,564 tons of waste were diverted from landfills by Bently Ranch.

Bently Biofuels, another one of the Bently companies, has been recycling used cooking oil into high quality, renewable diesel fuel since 2005. Regionally, used cooking oil is collected from restaurants in Reno, Lake Tahoe, down to Bishop, and everywhere in between. In August 2013, the used cooking oil collection program expanded with the purchase of the assets of Got Grease, a Bay Area waste oil and grease trap pumping company. As one of Got Grease’s largest customers, it was a natural fit. Collected used cooking oil collected is kept out of sewer pipes and landfills. In 2012 an astonishing 484,541 gallons of grease were collected, offsetting 9.6 million pounds of CO2 emissions; the equivalent of taking 820 cars off the road.

“Bently Biofuels has always operated with the singular goal of increasing sustainability for

transportation. Using today’s technology to turn waste vegetable oil into fuel bridges the gap between fossil fuels and emerging, sustainable energies of the future. By adding our own grease collection service we increase our efficiency in delivering our alternative to toxic based fossil fuels. I am very proud to present a more complete and capable Bently Biofuels in the interest of preserving our environment,” said Christopher Bently.

Revitalizing Carson Valley with tradition and Craft

Christopher Bently’s overarching goal for historic downtown Minden is to renovate the Minden Flour Mill complex into a tourist destination with a craft distillery, café, mom-and-pop shops, and markets. Plans include working with the county to build a pedestrian bridge over Highway 395, eventually bringing the V&T Railroad back to the Valley. Additionally, the Farmer’s Bank Building on Esmeralda Street will become the new Bently Enterprises headquarters building.

“Everyone is so excited, asking ‘What can we do to help?’ That’s not usually the reaction you get from government,” said Bently in an October interview with The Record-Courier.

As with every project Bently takes on, he is driven to preserve the history of local buildings, while breathing new life into them in a sustainable and environmentally focused way. LEED Platinum certification standards are being followed every step of the way in all local building renovations. The LEED Green

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Building Certification program is the nationally accepted benchmark for the design, construction, and operation of green buildings. Bently led the LEED certification process for two of his buildings in the Bay Area: Bently Reserve and 240 Stockton Street.

Every effort will be made to reuse or recycle details of the 95-year-old Farmer’s Bank- from the door handles down to the nails. By April 2014, 30 Bently Enterprises employees will be located there.

The Minden Flour Milling Company building, a National Registered Historic Place, will be meticulously restored in the same manner. However, the silo building that lives in the hearts and minds of valley residents will become Bently Heritage, one of the first craft distilleries in Nevada since State Legislature passed AB153 earlier this year. This will land Minden at the forefront of a burgeoning new industry.

Bently Heritage will live up to its name by reintroducing traditions of the Old West, while embracing New West values such as sustainability and premium quality.

Before the Civil War, the Silver State flourished with small distilleries. Like those distilleries of the bygone West, Bently Heritage will use only

locally grown grain; Winter Rye and other spirit ingredients will be harvested from the land of its sister company, Bently Ranch.

Bently Heritage’s new home will do more than just dramatize the new distillery’s pride in tradition — its location on Highway 395 will contribute to Minden’s continuing revitalization as well as preserve the town’s rich heritage.

Bently Heritage’s goal isn’t just to produce artisanal-quality spirits, but to set a new standard for sustainable production in the state of Nevada, thus innovating an industry while revitalizing the craft distilling tradition.

Christopher Bently says,

“As a longtime member of the Carson Valley community, I’m excited about its future. Revitalizing the area shouldn’t mean building subdivisions and big box stores though — the way forward lies in innovation, preservation of the area’s colorful past, and the conservation of its wide-open spaces. I will make every possible effort to preserve this natural beauty, while working to reinvigorate its economy. Bently Heritage will be emblematic of everything I believe in: a first-class, hand-crafted product that preserves local history while embracing tradition.”

the way forward lies in innovation, preservation of the area’s colorful past, and the conservation of its wide-open spaces.”“

— Christopher Bently

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Churchill County is moving forward and focusing on economic

development. Funding through a CDBG grant, a Prosperity Plan can be created and implemented to achieve economic sustain-ability by targeting strong industry sectors. A commu-nity must actively manage its growth and respond to changing circumstances if it is to meet the current and projected needs to enhance the advantages within the County.

In order to expand economic advantages we have to work with the strengths and opportunities available. These opportunities aid in sustainability and

progression for Economic Development and Business & Community Growth.

The ideal focus of any great economic development plan is to use and/or expand on what the area already does really well or has the opportunity to do really well. Prosperity Plans can only be determined after a thorough analysis is completed identifying factors that can be built upon and in this case the SWOT Analysis identified three targeted industries.

light Manufacturing – not dependent upon municipal water and wastewater

Agriculture related clusters

– has the ability to expand clusters in agriculture products and services, both for local sales and export opportunities

Data Management and Storage/Call Centers – has the ability to accommodate small to medium size centers due to the largest broad band availability in the state of Nevada

Other recognized strengths and opportunities that will be used to develop a Prosperity Plan are:

Determined Strengths of Churchill County

Strengths are stand alone or can be built upon to enhance

the determined advantages of Churchill County. These advantages can strengthen economic development, the county master plan, and infrastructure initiatives.

positive forces in Churchill

Education – Western Nevada College, Churchill County School District STEM and Occupational Health Programs, and Northside Early Learning Center

Banner Churchill Community Hospital, a modern healthcare facility - telemedicine, infusion and oncology Center, state-of-the-art imaging

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ForwardChurchill

By Jojo Myers


technologies, advanced OBGYN department

Visionary County Master Plan

Strong logisitics with close proximity to rail, highway, and air

Naval Air Station Fallon

Lifestyle – skiing, hunting, agri-tourism, fishing, ideal climate, rodeos, outdoor recreation and outdoor recreation services.

Money that is made inside the community and stays in the community

Out of state military contractors use local labor

Agriculture/Dairy – Dairy farm expansions for Dairy Farmers of America Dry Milk Plant in Fallon

Agri-tourism

Regional events and activities, such as rodeos, sand mountain, and Lake Lahontan

Money that is made outside of the community

Work contracted outside of Fallon and surrounding area by local employers

Agriculture, manufactured products, and other services are sold outside the community

Exports such as agriculture products

A large portion of agriculture

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products are shipped out of the state, as well as, tungsten carbide produced by Kennametal Inc., and New Millennium Building Systems, division of Steel Dynamics, 5th largest steel producer in the United States.

Determined opportunities for Churchill County

Opportunities are elements that can exploit Churchill County to its advantage. These are a series of questions asked to numerous business professionals in different industry sectors as well as county and city employees to determine the greatest opportunities.

What would be good for Churchill County that does not exist?

Large event and entertainment center with event director

Expansion of Key Sector Industries

Expanded water and sewer infrastructure

What economic avenues are prosperous and sustaining and can be built upon?

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Agriculture – Dairy, beef, goat, cattle feed

Agriculture support industries

Railroad expansion – Intermodal Rail Park

Geothermal resources

NAS Military contracts

What business would you like to see open, relocate, or expand to Churchill County.

Data Centers/Data Storage and Management

Teff Mill

National Chain Retailers, such as ROSS

National Chain Restaurants – Olive Garden or Denneys

Light Manufacturing, such as Solar Panel manufacturer

Dairy to accommodate need for Fallon Dry Milk Plant

Agriculture related clusters such as egg producers, ag equipment, yogurt, cheese, herbs, goats milk and dairy products, teff growers and processors

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Warehousing

how can the obstacles in Churchill County be overcome to expand industry opportunities?

Grants

Preserving and expanding Western Nevada College

Encourage county officials to adopt a small industrial area and place infrastructure to curb? and build variety of shells making it easy for a company to relocate or expand in area

Rebranding efforts for the community

These identified strengths and opportunities aid in the development and implementation of the Prosperity Plan: (plan is dependent upon receiving the CDBG grant)

This following is an overview outlining the Objectives and Actions for the Churchill County Prosperity Plan.

Goal: Attract and expand targeted industries to include: Agriculture, Light

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Forward

➔

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Manufacturing and Data/Call Center operations.

Objective 1: Support the creation of an economic development environment to foster positive and dynamic growth within the targeted industries for Churchill County

Objective 2: Identify and communicate with businesses out of state interested in relocation or expansion to Churchill County

phASe �

Action 1. Fully understand all aspects of the identified targeted industry clusters

1. Markets

2. Supply chain

3. Workforce availability, education and training needs

4. Land use/issues

5. Infrastructure/issues (water, sewer, utilities, roads, rail, broadband, etc.)

6. County and City Challenges

7. Long Term Opportunities

Action 2. Develop program metrics required to manage process and to provide monthly written reports to Churchill County.

phASe ii

Action 1. Utilize the State of Nevada (Catalyst Fund) and other Federal partners to provide resources and assistance in expansion efforts.

Action 2. Develop and implement Career Ladders to support workforce development with Western Nevada College

and engage Career and Technical Education.

Action 3. Identify potential companies through targeted marketing efforts to drive relocation sales process.

a. Utilize resources from tradeshow exhibitor listings relative to targeted clusters.

b. Develop a contact list through telemarketing and electronic solicitation to develop inquiries, engage inquiries in qualification process and advance to qualified leads.

c. Develop comprehensive marketing and outreach materials specific to Churchill County’s advantages both lifestyle and business/industry that outlines state and county incentives and tax structure.

d. Recruit research consultants to assist with creating leads for face to face meetings with out of state C level executives.

e. Geographically cluster leads and set up visits for a team from NNDA/Churchill County to go to the potential companies and present the Churchill County opportunity.

phASe iii

Action 1. Feasibility Analysis

a. Engage the potential business in a feasibility analysis

b. Utilize NNDA’s Relocation Feasibility Committee to conduct analysis

A new website, www.Forward Churchill.com, is being created to be used for all areas of economic development and will house the complete SWOT analysis, as well as a complete Scope of Work, Timelines, Metrics, and Expected Results for the Prosperity Plan. The site will also house demographics, commercial real estate inventories, residential housing inventories, interactive maps that show land parcels, zoning, utilities, logistics, points of interest, schools, and articles pertaining to economic development and trends.

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We’re all aboutpartnerships

The Northern Nevada Development Authority is a key partner in

Carson City’s economic development plan. Carson City staff and elected officials have a clear understanding of how economic development works. The first step in economic development is to listen to the needs of new and existing business, including those in the manufacturing sector, with an eye towards primary job creation. We then take that information to our development partners—partners such as NNDA, Western Nevada College, UNR, Carson City schools, the Manufacturer’s Association and Carson’s Business Resource Innovation Center (BRIC) together with our regional partners in Douglas, Lyon, Storey, Churchill and Washoe Counties to name a few. From that effort programs that are designed to facilitate growth of new and existing business are developed and implemented.

We are all about partnerships in Carson City.

One of the partnerships we are currently working hard on is with our local business people. Focusing on existing local businesses may seem like an obvious component of ongoing economic development, but in fact, in cities around the country, it’s often overlooked.

Carson City is comprised of four major commercial corridors as well as additional arterial corridors. The four major corridors are downtown (from Stewart and S. Carson Street to Highway 50 and William Street), Highway 50 East (from William Street to the Fairview Drive/College Parkway intersection), South Carson Street (from Stewart Street to the Douglas County border) and North Carson Street (from the William Street/Highway 50 intersection to the 580/Carson Street interchange). Four separate groups of business people have joined efforts within each of the four corridors to develop plans to improve these corridors through business districts that would enter into public/private partnerships with the city. The districts would request that the city make infrastructure improvements such as wider sidewalks downtown to accommodate sidewalk C

AR

So

N

CI

Ty

By Brad Bonkowski,Carson City Supervisor

➔


dining, bike and pedestrian paths, continuous sidewalks throughout the corridors, additional street lighting for safety, undergrounding of utilities, sewer and water infrastructure improvements, landscape improvements, median improvements and traffic calming enhancements for pedestrian and bike safety.

As part of the ongoing partnership, each district could be responsible for some maintenance costs or operations, provide communal marketing efforts, install common area benches and trash receptacles, art displays or flower boxes or baskets, and create a special events calendar to bring people to the corridors on a consistent basis to eat, drink and shop. Each corridor has distinct but similar needs that can all be brought together in a master plan to enhance our business climate and create an attractive, safe place for businesses to thrive. This proposed plan is not about handouts and incentives, but about partnerships. The city makes a monetary investment

in infrastructure improvements, and the business districts (the business owners themselves) make an investment of time and money in their corridors to maintain those infrastructure improvements, add a personal touch and to work together with the other businesses in their districts to promote success for all. The businesses would get a stakeholder interest in the process and the city gets the economic benefit of the additional sales tax generated.

The entire city should benefit from this proposed plan. A historic city like ours struggles with issues such as the fact that the city was originally planned to encompass a very small area of land downtown, and we have far outgrown that. Cities like ours, as opposed to newer cities that had the benefit of an initial master plan and financial infrastructure contributions from a developer (or multiple developers), struggle as time marches on to connect all of the parts of town, to create safe walk-ability and bike paths. We have grown and expanded for one hundred and fifty years and we are missing key infrastructure elements that must be corrected for our city to continue to grow and prosper.

With the addition of planned private development in the corridors, which is already happening, we have the best of both worlds: Public investment and pride of ownership from the city married with investments by the business community and

private developers, all working together in partnership to nurture growth and economic prosperity. This collaboration has already successfully brought Buffalo Wild Wings, Sportsman’s Warehouse, Jimmy John’s, Dollar General, Golden Gate Petroleum, Tractor Supply and an as-yet-to-be-named tenant in the Carson Mall to Carson City just within the last year.

Who will be spending these additional sales tax dollars? In answering this question we now come full circle to manufacturing and primary job creation. The bulk of the discretionary income needed to increase retail sales and generate sales tax revenue comes from salaries paid by manufacturing jobs. These are good paying jobs with benefits, in high tech, low impact industries. These primary jobs create the need for apartments, office space, home construction and retail stores by providing the income for employees to rent apartments or purchase homes,

“No longer does a

business have to

run all over town to

get forms, answer

questions and set

up appointments.


eat at local restaurants and shop at local retailers, thereby creating sales tax revenue and a return on investment for those infrastructure improvements in the business corridors.

Carson City has done an excellent job at recruiting these types of industries as evidenced by a drive along Arrowhead Drive, around the airport, or along Fairview Drive. We are currently recruiting high water use manufacturers (such as alternative agriculture like hydroponics and aquaculture) as we have water to spare, capacity at our wastewater treatment facility, and have dramatically reduced our water and sewer connection fees in order to

facilitate this manufacturing class. In fact, Carson City has done such a good job of bringing manufacturing firms to our region (Aquasyn, American Impact Sprinklers, RCH Labs, Omega Performance Products and Erwin Automation to name a few) that we currently have an industrial vacancy rate below 8%. That means that we no longer have the inventory of buildings needed to provide immediate occupancy to an interested company. That is a good problem to have to address! Construction of new industrial buildings is sure to follow.

In addition to what Carson City has done in the recruitment arena, we have also created a

one-stop shop for permitting and licensing in the Business Resource Innovation Center (BRIC). We have incorporated our Planning, Building and Business License departments in one building, right next door to City Hall. We also have a resource center that can provide a company with help from the moment they make their first inquiry about Carson City to the day they open their doors for business and beyond. No longer does a business have to run all over town to get forms, answer questions and set up appointments. It can all be taken care of in a single location with a helpful hand provided to get through the process stress-free.

Economic development is not an event. It is an ongoing, relentless job that never ends. It’s easy to criticize our economic development agencies or even our city’s efforts as it would be impossible to sustain amazing economic development year after year after decade after decade. If often takes years to recruit a single company to our area and all that work goes unseen and unappreciated. Economic development is not for the faint of heart. It requires a persistent, dogged effort, and it takes partnerships, lots of partnerships, to make it all happen.

In Carson City, we are all about partnerships.

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Where will

technology

By Lee Bonner

Most of us have a smart phone and use technology in

our everyday lives, but our experience with technology is about to make a drastic change which some have termed the “Internet of Things”, or as Cisco puts it, “The Internet of Everything”. Oxford Dictionary even added “Internet of Things” to its dictionary, so this term is going to be around for a long time.

Dave Evans is the CFO - Chief Futurist Officer for Cisco and by following him on Twitter and Linkedin one can keep up with some of the latest trends. “We’re being bombarded with all sorts of new technologies and capabilities,” Evans says. “In large part, a futurist is sort of a rudder on a ship, helping direct where a company or industry should go.”

As we move into this new age of technology it’s important to realize how this will impact our lives and understand how this can be used to help citizens across the state of Nevada. Florian Michahelles has defined it this way, “The Internet of Things is about the internet expanding into the physical world”. GE calls this the industrial internet and IBM has

been building the brand called “Smart Planet” which likens the internet of things to “growing a global central nervous system”. No matter what you call it, this will change not only change the way we live, but will change the world.

Currently smart phones, tablets and computers connect directly to the internet and ultimately connect to many things through that conduit. They also connect through Bluetooth connections to “things” such as keyboards, speakers and of course a mouse. Those connections are very basic compared to what we will do in the future.

What happens when machines connect to the internet? Machines talk to machines. You already see some of this technology when car technology notifies you of an

object in your pathway and applies the brake. The next step is a car communicating to another car. The car will know when the car in front applies the brakes, allowing for quicker response time. The sensors in the car will note weather conditions and will know the road conditions better than the driver.

Cisco has created a new sensor providing internet connectivity that fits on the tip of your finger and the cost is 99 cents to make. Five years from now that sensor may cost pennies to make. So when everything has the ability to connect to the internet for pennies that changes the internet game.

Currently there are 1 trillion “things” or machines that are not connected to the internet. To say it another way, 99.4% of all machines are not connected

Learn how

to see.

Realize that

everything

connects to

everything

else.”– Leonardo Da Vinci

lead us?D I S C o V E R I N g I N T E R N E T 3 . 0


to the internet or don’t have that capability. The White House Rural Council shared this map (image 1) of John Deere Tractors with the ability to connect to the internet and the second map (image 2) shows you where those tractors can connect to the internet through cell technology. All of this data is from 2012. The rise of the internet capable machine is here, but there are challenges to this technology. How do we ensure that this technology is available when and where we need it?

Before addressing the challenges let’s examine what the future holds, knowing it will continue to morph and grow daily. Stay tuned and keep informed. Here are a few categories with an example of how this will impact our lives. These are not just leading to technology, they make you smarter and your life easier.

house and home

In the future your house will have sensors that detect when its daylight or nighttime automatically adjusting the temperature based on ambient conditions which will raise and lower the blinds based on energy conservation. Sensors will know when you are home and will make adjustments without you having to touch a dial. Your home alarms will sense that it snowed during the

night and will realize you should get up 10 minutes earlier to be able to scrap the snow off the windshield.

While you are at work and your power goes out, you receive a text message letting you know about the outage and when to expect it to return. This is all about creating ways that technology can help us adapt to situations quicker and be more proactive.

Imagine two people having a conversation wearing Google Glass. One speaks German and the other is English but is deaf and communicates using sign language. As one speaks in German, Google Glass interprets and translates into English. He responds in sign language which is also interpreted and translated so they can have a conversation.

parking

In urban areas, statistics show 30% of moving vehicles are looking for a parking space. With the right sensors in place your car will know exactly where the open spaces are when you drive into a parking lot saving you time and valuable emissions into the atmosphere.

Smart Signs

The car of the future will have computers and sensors that will connect with other cars and there will be other

advantages to this technology. As some are aware the Nevada Department of Transportation has been working on plans for a new Interstate 11 running from Phoenix through Nevada eventually all the way to Canada. As the planning stages unfolded there was discussion about smart signs that would communicate with the computer in your car and would provide valuable information like exits, rest stops, food and gas options as well emergency and disaster information.

Government and public works

Buildings will manage themselves better, contributing to smarter, more efficient cities. As a person walks down the street and sends texts the sidewalk they are on will also send multiple messages about what’s going on under their feet. Sensors will tell you when there is a crack in a pipe or a water main break and will detail exactly where that break occurred saving valuable time and resources.

This enables us to create smarter cities that build a network of ways to communicate with its citizens. Municipalities will be able to notify citizens when road repair is coming to their neighborhood via automated texts.

emergency Management

In crisis situations every vehicle and machine involved will communicate with the other to synchronize everything. Imagine an officer or firefighter going into a building with the new Google Glass that has a map of the interior of the building that will track where they are and what rooms are clear. Response time and safety increase and emergency responders have critical information at their disposal.

transportation

Those that use public transportation will be notified when that bus service is getting close to your stop. Your smart phone will also let you know where the next bus is on the route.

Machina Research anticipates that 90% of new cars in 2020 will have some form of in-vehicle connectivity, adding $600 billion to the economy.

education

One key to a good education is for students to be in class. Eventually, parents could have the option of knowing if their child is on the bus or in class increasing accountability and decreasing truancy issues. They will know where they get off the bus and arrive at home. However, there are privacy ➔

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issues and we must address that from a government perspective.

privacy Concerns

This new direction brings out privacy issues in light of what is happening in our government are very sensitive issues. As a disclaimer, these ideas listed here are simply to show what the technology can do and how it can work. There will be issues that must be addressed as to what is allowed and how it will be allowed. The Federal Trade Commission is already looking into privacy and security concerns. Can current privacy laws be defined to work with this technology? Or do new laws have to be in place?

“Technology is just developing at a pace that we can barely keep up with,” FTC Chairwoman Edith Ramirez said in her first appearance as head of the agency. “We need to be conscious of this, and it absolutely needs further study, and I certainly want to make sure the agency is looking at all these developments.”

At a recent conference sponsored by the FTC most of the concern is focused on what happens to that data and how to protect and secure it. The amount of data is growing so fast that a new internet protocol was released in 2012, upgrading it to version 6. Try asking your internet provider when they will upgrade to IPv6 and see what they say.

health

This is an area that is destined to take off. Nike created the FuelBand that “tracks your active life and monitors physical activity” and is “designed to measure whole-body movement no matter your age, weight or gender.” If you take that to the next level, data will eventually

be sent to your doctor or your computer detecting irregularities.

Allison wants to train for marathon and buys a new smart device that and helps develop a training program and monitors her training. The device connects to her schedule and plans time to train. It maps out the optimal course for her training runs and posts her progress through social media.

The Organovo Company announced in October of 2013 they created a liver using a 3D Printer that lived for 40 days. That is just the beginning. Senior citizens will not have to stay in a hospital and through new medical devices they can recuperate at home providing a better healing process. This is far more than the TeleHealth initiatives we see today, but will usher in real time continuous monitoring focused on predictive analysis.

Agriculture

As sensors become prevalent we will know where water will be located for crop growth allowing companies to move more farming resources to those areas and less to those areas destined for drought. Resources will be moved to the areas that can use it and less wasted in areas that cannot sustain crop growth.

This technology will also affect our cattle ecosystem by monitoring cows and the fields they graze by interconnection to help ranchers know when to irrigate, fertilize, or move the herd to a new field in order to decrease resource waste.

Data and information

In the future each person could have 6 or more devices connected to the internet causing the amount to increase

exponentially so that by the end of 2013 we will store more data in 10 minutes than we did in all of human history through 2008. Most of us have a TV with 1080P, but as that technology increases to 4K with richer media content more data is created. Just when you thought you had the latest and greatest TV already.

Challenges

One of the key challenges is being able to connect to the internet anywhere. How do we provide that capability? There is also the challenge of battery power on devices which most of us in the smart phone world have experienced at one time or another. New technology called BLE or Bluetooth Low Energy will allow you to connect without draining your battery power.

We know this technology is coming. No one assumes that

everyone will embrace it, but it will happen and our machines will do more than we ever thought about. This has the potential to increase GDP in the ten largest cities by $67 billion according to AGT International. IT Research firm Gartner predicts that this new internet of things will be a $1.9 trillion industry by 2020.

This is a tremendous economic driver and the Sierra Region is already host to this initiative. GE in Minden has been leveraging sensor technology for decades. Bently Enterprises is already using this in their agriculture business to increase productivity. What other ways do you see this technology working for you?

Who will have the next creative idea in the “Internet of Things”? Please send comments and sug-gestions to [email protected]. Let’s keep this discussion going.

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Visitors to Northern Nevada’s celebrated Comstock Lode range usually ask three questions as soon as they get to town: 1) Where is the restroom? 2) Where can I get a drink? and 3) Is there any active mining going on in the area?

The first two questions are answered differently depending on the location of the visitor; however, for the last 150 years or so, the answer to the last question has been an emphatic and enthusiastic “Yes!” Since the mid-1800s, there has been mining on the Comstock during every decade in some form or another (i.e. placer, open pit, underground) whether on private claims or by mining companies such as Comstock Mining Inc.

While most people are familiar with the quaint history of Virginia City in the heart of the Comstock Lode, not as many have heard of Gold Hill just a mile south which has a rich

history and a bustling present to boot. The tiny incorporation claims fewer than 200 residents, unlike the neighboring Virginia City which is over 4 times in size.

Gold Hill does not have wooden sidewalks, Mark Twain, the rich history of the Red Dog Saloon, or even Julia Bulette’s grave site; however, this tenacious little town has something the bigger city does not have: Comstock Mining Inc.

When John Orr was passing through the area and aptly named Gold Canyon after a member of his group found gold flakes while panning for gold, Gold Hill soon followed. Miners began showing up to stake their claim to untold wealth on the patch of land known as “Gold Hill”; though, it was not an easy road, they soon found out when they were slowed down by an unknown substance.

While the value in the gold was apparent, brothers Allen and

Hosea Grosh understood the significance of the bluish grey waste the miners were having so much trouble dealing with. The real gold rush started when the waste was determined to be silver and an assay valued the “useless” ore to be worth $3,000 a ton in silver along with $1,000 a ton in gold.

Rise and fallWithin a short span of time, Gold Hill came alive with people from California who traversed the Sierra Nevada Mountains to strike it rich; starting out as a tent-city with hovels and tents, it eventually grew into a thriving community with a school, businesses, and one of the area’s “most influential newspapers, The Gold Hill Daily News”. (Neal)

The hills were alive with miners and all the support that goes along with a mining town, soon there were nearly 8,000 residents calling Gold Hill

home. All along the Comstock Lode, wealth was evident as the Wells Fargo wagons carried gold and silver bars out of the newly formed state to help build San Francisco, parts of Los Angeles, railroads, and helped finance a war.

By the late 1800s when the rush was over, Gold Hill was little more than a defunct ghost town; most of the residents moved on to more prosperous ventures. For more than 100 years the little spot just south of Virginia City was not much more than a scenic drive by on the way to someplace else; Carson City perhaps.

Comstock Mining, inc.In 2003, junior mining company, Comstock Mining Inc., started acquiring property in Gold Hill and began exploring, securing permits, and in 2012 saw their exploration project come full

A pleasure measured

with

silver & gold

By Dawn Cranfieldgold Hill, Nevada

20 Viewpoint WINTER 2013/2014

circle when they made their first pour and went into production on September 29.

Comstock Mining Inc. has made a home on Gold Hill; their employees are fixtures in the community, their work trucks have become an iconic symbol of the mining heritage in the Comstock District, and their hotel, restaurant, and bar is a legacy of the past.

The Gold Hill Hotel, now owned by the mining company, has been a Nevada staple since it opened in 1861; as the oldest operating hotel in the state, the property has seen many changes, from boarding house to hotel with an upscale restaurant, bar, lodges and suites, and even outdoor space for weddings. Before the mine, the hotel was on the precipice of closing, possibly forever; however, the vision of Comstock Mining Inc. has preserved this piece of history.

Recently, the Hotel announced their most recent renovation, a well-deserved facelift for their Great Room.

preserving the pastNot since Burl Ives sang about the importance of the elements in his hit Silver and Gold for the 1964 movie Rudolph the Red-Nosed Reindeer has the words “silver” and “gold” meant as much as they do to this community. While Ives sang, “How do you measure its worth? Just by the pleasure it gives here on Earth…” we all know the NYSE actually determines the value of the gold and silver pulled from the Comstock District, but the valuation of those minerals is evident by driving through Gold Hill.

Comstock Mining Inc. is not only a pillar in this small community; they have become the center of a driving force behind preserving and protecting the history and heritage of the past. While they are a mining company at their core, they have robust plans for their current and future projects as they work on recovering resources from the area.

Already, Comstock Mining Inc. has begun restoring the Yellow Jacket head frame through their newly formed foundation; they have committed to donating 1% of all their net smelter royalties to historical restoration projects in the District. According to Ron James, Executive Director of the Foundation and former Nevada State Historian, if the Yellow Jacket was not restored immediately, it would not have survived another winter.

The Company’s Foundation has also helped with fundraisers for other local historical buildings such as the St. Mary’s Regional Art Center and Fourth Ward School, both in Virginia City.

Future of Gold hillWork on Gold Hill is booming; Comstock Mining Inc. has over 110 full-time permanent employees and an additional 100 full-time contract employees and things are not slowing down. In September, the Company celebrated their first anniversary of their doré pour with a record-breaking 65,000 ounces poured during their third quarter.

In a few weeks, The Company will be moving into their new corporate headquarters on State Route 341, in the newly restored Overman Hoist House and the

original Consolidated-Chollar Super indent’s House just in time for the holidays.

Corrado De Gasperis, President and CEO, looks to a bright future as the Company expands to meet its growth forecast, and com-ments regarding the approval of the Water Pollution Control Permit to expand, “This expan-sion is a major phase of growth for our Company, enabling a year on year doubling of produc-tion while reducing unit costs and increasing cash flow. We are pleased with the quality, speed and capacity of this expansion. We worked diligently with our teams, contractors and NDEP, for a highly professional, expedi-ent expansion,” De Gasperis goes on to say, “We anticipate adding material to the new cells in early December.”

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Having spent most of the decade at the turn of this century in manu-

facturing, in Douglas County, I love to tell residents and visitors about manufacturing in the County. It is healthy and alive. You might be surprised to know that Douglas County is home of one of the few silicon wafer or “chip” manufacturers and previ-ously to one of the world’s most successful geothermal chemical engineering companies.

Douglas County manufacturers tend to “fly under the radar” due to the fact that government does not invade or hinder their operations. Those manufactur-ers want to concentrate on their business and are probably a little

concerned that if they attract at-tention, the government might decide to get involved in their lives. Douglas County govern-ment is too busy with its own business to be involved in your business. Every once in while business violates that trust and a safety issue alerts the County Fire Marshal. But for the most part, manufacturers try to conform to the laws and safety concerns. Manufacturers in Douglas County are responsible professionals that enjoy the environment and liaise faire attitude of government and they are thriving. Don’t take my word for it, ask GE, Bently Enterprises or Starbucks Plant Managers.

As a county commissioner I feel that no other county in Nevada is more business friendly than Douglas. Living and working at the base of the Sierras just doesn’t get any better. Douglas County does not ask for a share

of your profits. You earned them, you should keep them. We gladly celebrate your suc-cess.

business organizationsDouglas County like many other great rural Counties of Nevada has outstanding organizations that are available to help you. The Chamber of Commerce provides networking events within the County as well as “B to B” (Business to Business) opportunities. If you are shipping overseas, Certificates of Origin are processed quickly and efficiently. The Business Council of Douglas County is eager to support business and monitors the government processes to insure business interests are protected. The Council works well with County Government and residents to protect all interests. Annually the Business Council sponsors and conducts a conference to discuss issues critical to the future of the County.

Quality of life Once a visitor sees Lake Tahoe, discovers the South Shore and looks across the beach from the Edgewood Golf Club, they realize what a special place this is. The majesty of the Sierra Nevada Mountains is self-evident. They are instantly

connected with one of most beautiful places on earth. At the top Kingsbury Grade the view over the Carson Valley is breathtaking, seemingly as though you are looking over the edge of the world. You discover a lush valley where cattle and horses roam on beautiful grass pastures, with white fencing. As I drive across the valley floor surrounded by mountains, the pace of life is much slower than other areas. Douglas County is full of beautiful sights, recreational activities, but most of all peace and quiet, a slower pace that gives a quality of life that tells you that our heritage and environment have found a balance.

RoiWhy locate your business to the Carson Valley? Is it the infrastructure, schools, the great people? If I were moving an operation to the Carson Valley, I would want to know about the infrastructure and support structure in terms of facilities and people. But before we begin let’s dispel a few rumors. First, if you want to move here and do not see 100,000 square feet of space, do not despair. A new facility can always be built, but there is industrial space up to 50,000 square feet that have never been occupied. You can decide whether to build to suit, or expand to several locations. Could you occupy a new facility

Douglas prepares the way for

businesssuccess

By Barry penzelDouglas County Commissioner


by splitting operations in two facilities? Modifications can be made to accommodate you and county staff will work with you remodeling. Our real estate professionals can help you occupy a facility that meets your needs.

workforceAnother concern manufacturers have is hiring the right employees. While most key people will come with the

company, moving people and their personal property is very expensive. The Carson Valley has employees and an educated workforce, but this is not a market for minimum wage. Employees, both those working and those looking for jobs, know the minimum wage is not sufficient to live in the Carson Valley. Valley employers have experience with trying to hire at minimum wage. But Douglas County employees know that their work ethic is worth

higher wages and companies in Douglas County have a high retention rate saving companies money in the long run. The people living in the Carson Valley know they have a good thing. They are intelligent, learn new skills, and have a strong work ethic to stay in the most beautiful place in Nevada.

We welcome new people. Our housing inventory is low and prices are down. Douglas County builders and developers have learned what lean manufacturing has always taught. Produce according to a “system,” produce to demand. Housing is not a problem.

logisticsWill I be able to get my products to markets, either domestically or internationally and the same with raw materials for my supply chain? While it may

not seem obvious, the short answer is absolutely you can do both. Douglas County sits in an optimal location for distribution and receiving products from the Sierra Pacific Region reaching from Reno to San Francisco. East-West distribution and receiving go through Reno, 40 minutes away to both rail and air transport. International routes are accessible through the Port of Oakland, or Port of Houston. Carson Valley ranchers sell hay to China, one has to assume that shipping to Asia is not a problem for businesses in the Carson Valley.

Having worked for two relo-cated high tech manufacturing companies in the Carson Valley, I experienced the business friendly attitude first hand. If you are looking for a place to locate a business, follow the lead of other small business owners by moving to Douglas County.

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Sharedabundance

By Rob HooperNNDA Executive Director

We all grew up learning to share with each other and with

most things in life, some learn better than others. It’s with this thought in mind that we reflect on the idea of shared abundance.

First, we all need to focus on the many things we have to be thankful for. We have been blessed with great richness here. The wonderful lifestyle we have is hard to be critical of. Our communities have leaders who care about our collective future. Volunteerism is more widespread and effective here than in most places. Our Education System is top notch and our kids are getting the benefits of leading teachers and college/career head starts. Our faith-based community is active, well supported and collectively add tremendous value through their outreach programs to support spirit, mind and body. And let’s not forget clean air, great water and superior locally grown organic foods.

So in the midst of political wrangling, and name calling and all the noise that goes along with it, don’t be misled. Life here in the Sierra Region is fantastic. We are blessed and we should refrain from the whining and complaining we hear from the media and focus on the

first order of our business; Be thankful for what we have been given. We are blessed.

Secondly, with a recognition of our blessings that have led to an abundance of physical and spiritual gifts, we should all find more ways to share that abundance. Just as the Pilgrims who started the Thanksgiving tradition, the best way to say thank you for your blessings, is to share them.

This is a lot about doing things for the right reasons!

In Economic Development this is especially important. When I became the executive director of NNDA five years ago, I saw this as the most important issue we had. The efforts had become stale and non-productive and they were led by a motivation that was not conducive to success. It was

the answer to “Why do we do economic development?” that seemed to be the culprit. No matter how many ways I asked that question, the answer always seemed to come back to “what is in it for me.” This, in my opinion, reflected the heart of the problem. When everybody is only worried about their own personal interests the result is a stalemate. Everybody cancels everybody else out, all trying to only help themselves.

Interestingly, when I spoke with one individual about this, I found within them a different desire. Most folks really don’t look at life that way. They ascribe to a different view. One I like to define as shared abundance. It is not about “what is in it for me”. It is about “what’s in it for our kids, our grandkids, and the future of our community.” It is about the greater good of creating

prosperity for all. The rising tide that floats all boats. This is the right approach that sets the best culture for success.

I challenge all of us to think even deeper about how we are motivated. About how we are inter-connected to our region. Think, appreciate and give thanks. And then, most importantly, share. Be involved and open up your time and treasure to support our collective future. In so doing, I am convinced that the future blessings will be multiplied to you and to us all.

The Sierra Region of Nevada is already a shining example across this country of a region that has worked together and has found impressive ways to improve its economy and all of its many community support systems. Never think for a moment that we live here in a vacuum. People around the country are impressed by our philosophy, progress, and culture that lives in our actions. Actions do speak louder than words.

Be proud Nevadan’s. The Sierra Region is working towards and achieving a better future. More abundance, a more thankful heart and the active sharing of our abundance.

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Think, appreciate and give thanks.”


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One of the fascinating opportunities for companies in Nevada

to increase their market share, increase profits, and increase jobs is by exporting their products in international markets. In June of 2013, US exports reached an all time high of $190,528 Million based on the U.S. Census Bureau. The global demand for US products continue to grow and Nevada products could be a part of this growth. The objective of this article is to provide you a high level step by step Export Road Map.

The first step is for the owner and or management of a

company to decide if they want to export their product or products to increase market share and revenues. This is important because management needs to commit to funds, resources, products, and the

development of an export plan for the company to be successful with their export activity.

The second step is to identify the market opportunity. The US

Department of Commerce (USDC), the Nevada Economic Development Office, Chamber of Commerce, US Embassy in the target market and Core4 Consultants can help with this effort. Another tool you can use is you’re Personal Computer and the Internet. There is some incredible market information on the worldwide web. The market data would allow you to determine, initially, the size of the opportunity to see if it is financially feasible for your company to pursue a specific international market. It will also provide information about the country, culture, the product demands, economy, government stability, currency,

legal guidelines, and banking information. There are also private companies that will generate specific reports for a country and target market for minimal cost.

The third step is your management and engineering leadership

need to make a decision if the product or products are suited for export based on the target market. You need to determine if design changes are required for the market; packaging/labeling may need to be addressed as well. You also need to decide if you are going to change one product in your product line or change all your products to support all your markets. If design changes are needed, the cost of the design change options needs to be evaluated along with the impact on materials, manufacturing, logistics, product cost, and business case.

�

2

3By Robert Francis


The fourth step you need to address is how do you plan to sell the product to

your customers. The options are to sell with either the “Direct” or “Indirect” approach.

If you are Selling “Direct” that means that your company takes orders and ships product directly to your customers in the target market; you need to have the people and business processes in place to support order fulfillment requirements and export requirements.

The “Indirect” approach is where you use a company like a broker who will take your product and sell it to a target market. A distributor/partnership is another indirect approach to deliver your product to your target customer. A third indirect approach is where a consulting company addresses technical support, orders request, logistic, and export activity and the local partner/distributor handles sales and delivery to the customer.

Whichever approach you choose, you need to evaluate your business processes, supply chain, manufacturing capacity, logistic, people and IT capabilities based on increase in demand. Core4 Consultants LLC has experience with direct and indirect exports

and is able to assist your company.

The fifth step is to determine how you plan to market your product

in overseas markets. Leverage the internet as a marketing tool to sell your product. You are able to reach millions of people in different markets based on how you position your product on the internet. You can also establish links to internet sites in local markets to further promote your product. In line with this comment, I would recommend a website in the local language you are trying to sell your product. From personal experience, translating the website in the language will help to promote your product. In addition, trade shows, conferences (domestic/internationally), your business network, vendor, and trade magazines are other ways to promote your product in overseas markets; the USDC also has a great publication where you can promote your product internationally. In Nevada, the U.S. Commercial Service in Las Vegas and the Governor’s Office of Economic Development are also resources to identify and promote your product in international market. I caution you to look at cost benefit of the

marketing options to determine which option will give you the biggest bang for the buck.

The sixth step I recommend would be to select a partner in

the target market. Usually, local partners know the local market, economy, legal requirements, culture, and distribution networks. Two resources to identify potential partners are through your business relationships and industry events network. As you identify these potential partners, you need to define the type of relationship you would like to maintain with this potential partner: distributor, sales representative, or agent. Depending on the country or your business there may be legal as well as financial implications

to these relationships; contracts should clearly spell out terms/termination condition in both languages using US and local council. I would also perform a detailed background check of the individual and company you plan to partner with noting the USDC and US Embassy have resources for most countries. Finally, before you make any commitments, I would visit the country so you can see, first hand, the market you are planning to do business in, meet local partners, understand how the partner plans to serve the market, their facilities/resources, and personally observe local business conditions.

The seventh step is to re-view your product readi-ness for export. Some

areas you may need ➔

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CLARK BUILDERS, INC.

Custom Homes & Garages

Home & Office Remodels Plans & Drafting

CALL TODAY FOR A FREE ESTIMATE

775.691.6606Serving Douglas, Carson, Lyon Counties

& Lake Tahoe Areas

Building Homes for Nevada & California Families since 1987

Custom Homes and Remodels By

www.clarkbuilders.info • [email protected]

License No. NV 55890A, CA 438312

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Commercial Real Estate Sales, Leasing & Management

Chad Coons, CCIM775.720.2115

[email protected]

Industrial • Retail • OfficeTenant/Landlord RepAcquisitions • Sales

LeasingProperty Management

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Superintendents Office(775) 283-2100

GoSenators!

We thank our community who empowers tomorrow’s innovators, leaders, and thinkers.

to address for the target market: product design, packaging, la-beling, documentation, service manuals (if required), spare parts, and warranty. Depending on product complexity the list could be quite simple or more detail. The key point is to make sure you develop a detailed product design export readiness check list.

The eighth step is to make sure you address the shipping

requirements. Work with freight forwarders to ensure awareness of packaging, labeling, shipping container (air/ship), export documentation, and potential trade zone opportunities. Some of the documents used are Bill of Lading, Commercial Invoice, Certificate of Origin, Shipper’s

Letter of Instruction, Packing List, and Insurance Certificate. We can dedicate a whole section on export documentation but I will say that freight forwarders, USDC, and Core4 Consultants can help you with the export documentation.

The ninth step is to clearly define your pricing and terms/

conditions for the product you plan to sell in a target market. This will maintain the relationship with your partners, customers, and insure you are meeting your financial objectives.

The tenth step is to establish a bank account with an international

bank. This helps to facilitate your payment process, currency exchange, and any issues that may arise with the movement of funds.

If you need support or coaching with your export activity, contact the Northern Nevada Development Authority, NNDA (775) 883-4413 or Core4 Consultants, LLC 775-853-9480. Core4 Consultants, LLC is a Reno based company that provides consulting services to “increase your competitive advantage” in business, manufacturing, and exports.

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Clark Builders, Inc. aka Dennis Clark Construction, has been licensed since 1983. Building mostly in Douglas, Carson, Lyon, and Mono coun-ties. Dennis Clark (President) is very knowledgeable of local codes and requirements. He knows the areas, and he knows the right people. Clark Builders, Inc. works with experienced, licensed, quality subcontractors. If you want a great product you have to use great people!

Dennis acquired his experience in the construction trades beginning at the young age of 15 in Southern California. Later, as a Superintendent with a large national construction company, he developed skills in staff-ing, job costing, scheduling, customer service, and quality control.

For a quality project delivered “on time,” please contact Dennis for a competitive price for quality work!

CLARK BUILDERS, INC.

775-691-6606 • www.clarkbuilders.infoEmail: [email protected]

Heritage Bank, founded in 1995, is owned by 352 northern Nevada families.

Our goal has always been to be our community’s finest small and mid-sized business bank, and our focus has led to success and profitability.

Today, we have six branches, and we have 12 strong board members, leaders in our community. Maybe most importantly, is our continued commitment to attracting the best banking employees in northern Ne-vada. There is simply no substitute for the kind of people who provide outstanding customer service day in, day out. At the end of the day, it’s our people who make doing business at Heritage Bank an enjoyable experience.

HERITAGE BANK

RENO - S. Virginia St - 1000 W. 7th St - 47 Damonte Ranch PkwyCARSON CITY - 4222 S. Carson St. SPANISH SPRINGS - 330 Los Altos; GARDNERVILLE - 1299 Hwy 395 N.

780 E. College Pkwy. Carson City, NV

775.883.3136www.lonemountainvet.com

Your Hometown Vet

Lone Mountain Veterinary Hospital’s mission is to provide the best care possible to our patients and clients. We know your pets are important members of your family because we own pets too. Because we care about their health as much as you do, our passionate and extraordi-nary team of veterinary professionals uses its knowledge and skills to provide exceptional medical treatment for your pets.

Our state of the art veterinary facility is efficient and offers a clean and comfortable environment for your beloved furry family member.

Call us today to schedule an appointment for your pet! 775-883-3136.

LONE MOUNTAIN VETERINARY HOSPITAL

Bob Fredlund is a top selling Realtor for Coldwell Banker Select and a principal with Coldwell Banker Commercial Premier Brokers, with over 25 years of experience in the Northern Nevada real estate market. Bob Fredlund through ‘Nevada Style’ consistently exceeds the expectations of his many satisfied clients in land, residential and commercial real estate, guiding his clients through the sales process with expertise and care. Call the Bob today to discuss your real estate needs!

BOB FREDLUND

Nevada State Bank has shared in the pioneering spirit of Nevada for over 50 years. From the beginning, their mission focused on the com-munity, helping Nevadans pursue their diverse dreams.

They’re local, serving both northern and southern Nevada, rural and urban communities. They understand the market, and are committed to helping the community. This commitment to local business means your business goals become theirs.

Just as they envisioned, the bank has grown along with the state. Now, with 50 branches statewide and assets of over $4 billion, they’ve maintained a tradition of tailored solutions, convenient products and unsurpassed customer service. Member FDIC.

NEVADA STATE BANK

855-580-NVSBwww.nsbank.com

775-720-8501www.NevadaStyle.net Premier Brokers Select Real Estate

Frontier Communications Corporation (NASDAQ: FTR) is an S&P 500 company and is included in the FORTUNE 500 list of America’s largest corporations. Frontier offers broadband, voice, satellite video, wire-less Internet data access, entertainment services like TumTiki.com, data security solutions through Frontier Secure, bundled offerings and specialized bundles for small businesses and home offices and advanced communications for medium and large businesses in 27 states. Frontier’s approximately 14,400 employees are based entirely in the United States. For more information on available services visit www.frontier.com or call us at 775.782.0967.

FRONTIER COMMUNICATIONS

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key to improving Tahoe environment

The future of Lake Tahoe’s natural and built environment, as

well as how best to protect its pristine waters has been debated at length. The conclusion of thousands of residents, visitors, businesses, environmentalists, scientists and local governments who participated in the Tahoe Regional Plan Update is that the status quo is unacceptable and the need to improve the environment, economy and community through redevelopment is imperative.

On August 28th, the Tahoe Regional Planning Agency Governing Board will consider approval of Douglas County’s local area plan for the south shore of Lake Tahoe. The new area plan was created through years of extensive public

engagement and encourages environmental redevelopment of existing buildings.

Leading the way as the first entity to propose a new local area plan, Douglas County has appropriately been held to the highest standard of environmental review and has welcomed the opportunity to answer questions and engage in thoughtful dialogue about how to ensure the best local plan for the future of Lake Tahoe.

Despite broad public support and clear data detailing the environmental benefits of the new plan, a representative from the Sierra Club stated recently that “local governments can’t be trusted to hold the line on development.” Unfortunately, inflammatory statements like this ignore the facts and offer no solutions to improve the environment. In the interest of thoughtful public debate, let us consider the facts.

Douglas County, its businesses and residents have a strong record of environmental stewardship. Nearly $1.7 billion has been invested in environmental improvements at Lake Tahoe since 1997, including over 31 water quality projects in Douglas County. Eighteen percent of Lake Tahoe’s shoreline resides in Douglas County, but only three percent of the fine sediment material that degrades the clarity of the Lake originates in Douglas County – the least amount of runoff of any jurisdiction in the Tahoe Basin. Douglas County businesses and residents have some of the highest Best Management Practice compliance rates in the Tahoe Basin.

Beyond Lake Tahoe, Douglas County has protected over 15,000 acres in the Carson Valley and seeks to protect an additional 15,000 acres as part of its federal lands bill. There is no bi-state regulatory agency requiring

us to protect the environment, but rather our local residents and local government choose environmental stewardship as the right thing to do for future generations.

Most future projects at Lake Tahoe will be redevelopment of existing infrastructure, not new development. There is very little available private land to build on at Lake Tahoe, as only 16 percent of the land is in private ownership, only eight residential building allocations are allowed this year and only 36,250 square feet is available for new commer-cial projects in Douglas County. Lodging industry experts often remind us that we don’t need more hotel rooms in the south shore, as we already have thou-sands of tourist units with an av-erage rate of less than $100 and an annual occupancy of 28 percent. Many of these units should be relocated, redeployed or retired, thereby reducing the quantity and improving the quality.

R e D e V e l o p M e n t

By Steve Mokrohisky Douglas County Manager


990 Ironwood DriveMinden, Nevada

(775) 782-7171

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Too much of the built environment is blighted and has outlived its useful life, resulting in harm to the health of the natural environment. Private investment in redevelopment will allow property owners to increase energy efficiency and reduce storm water runoff.

The Edgewood Lodge project is a great example of private investment that will improve the environment by preventing 500,000 pounds of sediment per year from entering Lake Tahoe, restore numerous acres of wet-

lands and improve recreational opportunities, while increasing economic vitality in the area. The environmentally beneficial redevelopment projects under the old Regional Plan have been exhausted. We need the new Re-gional Plan and local area plans that encourage environmental gain through redevelopment.

There is no question that thousands of people are unified in the strong desire to improve the environment through redevelopment at Lake Tahoe. There is also no question that open and thoughtful public debate supported by facts is at the cornerstone of our democracy. So, the next time you hear someone claim that the new Regional Plan and local area plans will result in harm to the environment, ask them for facts to support their claim, as well as solutions to improve the environment, economy and community. Those of us who live, work and play in Douglas County are committed to keeping Lake Tahoe blue by turning our community green.

R e D e V e l o p M e n t

There is no question that

thousands of people are unified

in the strong desire to improve

the environment through

redevelopment at Lake Tahoe.

A note about the author: Steve Mokrohisky is County Manager of Douglas County, Nevada and served as Nevada’s local government representative on the bi-state consultation group that facilitated solutions to the final draft of the new Regional plan Update.

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O N E C O M PA N Y • O N E S O U R C E • O N E S O L U T I O N

© 2013 Frontier Communications Corporation. Some services subject to availability. DISH® Network is a registered trademark of DISH Network L.L.C.

FOR MORE INFORMATION, CALL 775.782.0967

MARCY FOXLOCAL MANAGERFRONTIER COMMUNICATIONS

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