Travel writing – differentiated resource Packaging

design

Can I structure my work to suit a particular purpose? Can I select the appropriate presentational devices to attract an audience?

Phileas Fogg snacks are a brand of snack products based on snacks from around the world.

The range included small garlic breads ('Mignons Morceaux'), corn based chips/crisps ('Californian Corn Chips'), Mexican tortilla chips and a spicy coated nut based product ('Shanghai Nuts').

Now think about the presentational devices for your design:

Design your own Phileas Fogg snacks:Country

City / Town

Snack

Flavour

Notes on presentational devices:

Do the picture and the colours relate to your chosen region?Have you included all the elements that make it recognisable as a Phileas Fogg

• layout

• logo

• name

• colour

• picture

• boarders, boxes and banners

• ingredients

Now draw and colour your design. You can use plain paper to make it truly original. Alternatively use the

template on the next page to help.

Packaging design - FRONT

Phileas Fogg’s Travel writing

Each bag features a cartoon picture of Phileas Fogg along with a letter from him explaining where in the world he found the particular snack, and the adventures he had trying to acquire it.

For example:

1. Underline all the words you do not understand.

2. Look up these words in the dictionary.

My Dearest Aunt Agatha,  I write this as we make the final preparations for our departure from Paris. I sincerely hope that my calculations as to the speed and direction of the wind are correct. As we were making everything secure in the balloon, a pretty French girl in the front of the large and fashionable throng pressing about us proffered me a bag of what I took to be sweet meats. On examination, however, these proved to be a sort of crispy toasted savoury, flavoured with a hint of garlic. After munching two or three, I concluded that even in the simplest matters the French have a way with food superior to that of all nations.  Your affectionate and respectful nephew,

Phileas Fogg

My Dearest Aunt Agatha, 

Today I entered the city of...It was...

All this made me feel...

Turning a corner, I came across... (the person or place where you find the snack)

After munching two or three, I decided that...

I must make haste now. Unfortunately, the balloon is undergoingrepairs and I need to catch the......to...

Your affectionate and respectful nephew,

Phileas Fogg

3. In one colour highlight all the words that relate to the region the snack is from.

4. In another colour highlight all the words that relate to travel.

Phileas Fogg’s Travel writing

Now it’s your go...

Finish the design for the back, keeping to the ideas and themes you used for the front.

Phileas Fogg’s Travel writing

ProofreadingYou will need a pencil and a highlighter

1. Read your work out loud to yourself. Listen for the natural pauses and dot them with the highlighter.Now go back over the highlighter dots and decide which type of punctuation they should be.

2. Turn your work upside down.Now read it to yourself.This technique helps you spot missing words and spelling mistakes. Highlight any mistakes or phrases that don’t sound right. (Keep the paper upside down.)Turn your paper back around and use the pencil to try to correct your mistakes.

3. Pass your work to another student that you think could help.Get them to highlight any further mistakes you have missed.They should pass it back to you to correct.

4. Underline two adjectives or verbs that you think sound too simple or a little immature. Look up synonyms for these words.Replace them with synonyms that you think improve the sound of your writing.

Finish the design for the back, keeping to the ideas and themes you used for the front.

Now copy your letter up, with its corrections onto the template on the next page.

Packaging designDesigning the back of your packet

What do all these packets have in common?

Are there any elements that you could include on your design?

Packaging design - REVERSE