village for parents deck - february 2016
TRANSCRIPT
angel.co/village angel.co/villagevillageparents.co villageparents.co
Hyper-contextualized native advertising platform for millennial parents
Hyper-contextualized native advertising platform for millennial parents
Village gives brands a better way to interact with and earn the loyalty of new moms and dads - at scale.
> Millennials are digital natives> Immune to traditional forms of advertising> New parents have no experience to inform buying decisions> Millennials rely on recommendations from people they trust, not authorities
PROBLEM STATEMENT
Traditional advertising is anathema to millennial parents
Brands have the opportunity to articulate their value prop at the exact moment when the need for their product is at its peak.
OUR SOLUTION
Village positions products as answers to questions.
OUR SOLUTION
Village provides unprecedented insights into consumer behaviors that can create many advantages for brands.
Village provides unprecedented insights into consumer behaviors that can create many advantages for brands.
OUR SOLUTION
60% of questions reference a product
16.2 million millennial moms (Source: 2012 Census Data via USA Today)
MARKET [SOM]
83% of new moms in the U.S. are millennials (Source: BabyCenter)
78% of Millenial moms use mobile apps (Source: Meredith Parents Network, 2014)
$7 billion ad spending spending annually(Source: Strategy Analytics)
$1.52 billion data spending annually(Source: Winterberry Group)
MARKET [SOM] TRACTION
Forecast 60-65,000 downloads by end of 2016
Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015
36.1% Compound Monthly Growth Rate
500
1,000
1,500
2,000
Use
rs
MARKETING STRATEGY
2016 2018 2020
Viral Organic SEO Blog Partnerships
FacebookInstagram PR
MARKETING STRATEGY
Blog Partnerships: $3-6 per downloadVast Reach + Multiple Formats + Authenticity + Long-form Content
Web: 30-100K unique visitors per month
Newsletter: 10-50K subscribers
Social: 50-500K followers
MARKETING STRATEGY
Viral OrganicGiveaways + In-app Sharing Features
X
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Least Trustworthy
Most Trustworthy
No Community
Strong Community
BigTent by Care.comSmall Talk by Care.comCafe Mom
14k4.2k7.8k
Smile Mom - Local Moms CommunitySmartMom
92k
90k
Mom Feed | BabyCenter
WebMD Baby
4.2k
349k
*user estimates from xyologic.com
Village for Parents 2kThe Bump150k
COMPETITORS
COMPETITORS
Founder & President
Past:VP of Biz Dev & VP of Infrastructure:
RealPage (NASDAQ: RP) MBA: Southern Methodist University
Past:Design & Strategy Consultant:
FAH DesignDesign Director: Mavizon, Cadenza
Doctor of Design: Harvard University
Current:Director, Product Strategy & Growth:
Learning Machine Past:
Director, Digital Strategy & Emerging Platforms: The Richards Group
Chris Winn
Head of Product & Design
Dr. Faye Hays
Strategic Advisor Full Time iOS DeveloperFull Time Back-End Engineer
Community ManagerMarketing Manager
Data Scientist
JohnKeehler
What We Need:
TEAM
CAPITAL NEEDS Seed Round
$500k - Simple Agreement for Future Equity (S.A.F.E.)
Product GoalsRelease Android version
Implement semantic/syntactic search capabilities
Community Goals
56,000 - 70,000 downloads
18,000 - 23,000 monthly active users
Revenue Goals
8,500 - 14,000 monetizable actions
$10,000 - $16,500 monthly revenue
