village study segment presentation by nishant & sunil
DESCRIPTION
Host Organization: Udyogini, Jabalpur, Madhyapradesh College: KIIT School of Rural Management, Bhubaneswar Duration of Study: January 3rd to 12th March, 2011 Study done on Profiling a Village- Samaiya of Mandla district, Supply chain of VLSC run by Udyogini and Grassroots Management training of WEGs.TRANSCRIPT
VILLAGE STUDY SEGMENT
PRESENTED BY:
KUMAR NISHANT SUNIL KUMAR
04/08/2023KSRM 2010-12
HOST ORGANIZATION
KSRM 2010-12
VILLAGE PROFILE UNDERSTANDING ORGANIZATION THEME PAPER RURAL ACTION COMPONENT NATIONAL SERVICE SCHEME CASE STUDY
04/08/2023
Flow of Presentation
VILLAGE PROFILE
04/08/2023 KSRM 2010-12
To get insight into the socio-economic and cultural realities of rural life.
To understand the dynamics of various village level institution in addressing the developmental work
To understand the status of women; their contribution and the role played by them in developing rural entrepreneurship
To understand the dynamics of social structure, infrastructure, resources, and various intervention on the villagers and how it effects them
04/08/2023KSRM 2010-12
Objective of Village Study
04/08/2023KSRM 2010-12
Village Samaiya
Block Niwas
District Mandla
State Madhya Pradesh
Boundaries
East Singhpur
West Khudri
North Pipariya
South Devdungari
Parliamentary Constituency
Niwas
Total No. of Household: 128 Total Population: 613 Total Male: 324 Total Female: 289 Children: 206 Sex Ratio: 892:1000 Religion: Hindu Caste Composition: Schedule Tribe: 112 Schedule Caste: 12 Other Backward Caste: 4 Language Spoken: Gondi Literacy Rate: 58% Male: 72% Female: 43%
Village at a Glance..
Source: Village Panchayat, Primary school, Anganwadi
04/08/2023KSRM 2010-12
o Education:
Primary School: 1o Health:
Veterinary: 7 Km
PHC: 7 Kmo Sanitation: Private toilet : 2 No community based toilet Open toilet practiceso Drainage:
Lack of proper drainage systemo Drinking Watero Microenterpriseo Housing Patterno Culture
o Road: Connected through Metal road
Types of Road inside village:
Pucca:59%
Kuchha: 32%
Dilapidated: 9% o Electricity: Electrified in 1990
80% of the households are electrifiedo Communication:
Very few mobile phones
BSNL & RELIANCE connectivity
Post Office: 2 Km from village
Infrastructure and Services
Source: Survey, PRA
04/08/2023KSRM 2010-12
Health Issues
Diarrh
eaO.R
.S
Vaccina
tion
Vaccina
tion
Plac
e
Night
Blin
dnes
s
Plac
e fo
r T.B
Tre
...
Sani
tary
Latri
ne
0.22
0.600000000000001
0.840000000000001
0.8400000000000010.66000000
00000080.63000000
00000070.88
knowledge
RADIO8% T.V
6%
HEALTH WORKER85%
OTHERS1%
Source: Survey
Source of knowledge
Cow Bullock Buffalo Calf Goat/Sheep Poultry
2127
2 115
10
3264
2 1621
22
Number of family Number of Animal
Livestock
04/08/2023KSRM 2010-12
9% 6%6%
6%
15%6%7%
37%
5% 2% Paddy Maize
Kutki Kodo
Ramtilla Arhar
Wheat Rai
Batra Masoor
Cereals Pulse Oil/Ghee Vegetable Fruit Cash Crop0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sufficient for Family Deficit Surplus
Food Availability
Crop Production
Source: Survey, FGD
04/08/2023KSRM 2010-12
LANDAgricultural land: 200 acre
Cultivated: 160 acre
Cultivable: 25 acre
Not cultivable: 15 acre
Dry land: 140 acre
Irrigated land: 60 acre
Soil type: Red soil (45% approx.)
Black soil: 35% (approx.)
Rocky soil: 20% (approx.)
WaterRiver: 1 ( Balai River)
Pond: 1 (2.5 acre)
Tube Well: 6
Open Well: 11 (Public-5, Private-5)
Kund: 1
ForestTotal area: 200 acre
Fuel Wood
NTFP: Mahua, Tendu Patta
Animals: Rabbit, Wild Pig, Fox, Monkey
Bird: Peacock
Natural Resources
9%
22%
22%31%
16% Landless
Below 3 Acre
Between 3 to 5
Between 5 to 10
Above 10 Acr
Source: Patwari
04/08/2023KSRM 2010-12
Time Line of the Village:Year Description1950 Village Established1955 First Bicycle1976 First Open Well1979 Establishment of Primary School1986 First Boy to pass high school(10th)1990 First Hand pump1990 Electrification1991 First Girl to pass high school(10th)1995 First Television1996 Establishment of Anganwadi1996 Construction of Durga Manch2005 Village included in MPRLP2006 Starting of NREGA work2006 First Tractor2006 Ladali Yojana 2007 Samuhik Vivah Yojana2007 First motorbike2008 Metal Road2009 Construction of Temple2009 Formation of SHG2010 First Mobile phone
Source: Interview, Focused group discussion
04/08/2023KSRM 2010-12
9%18%
68%
5%
Economic status
very poor poor
middle rich
Village Economy
81%
19%
Primary Occupation
Farmer/Cultivator
Non Agri-laborer72%
13%
3%6% 3%3%
Secondary Occupation
Non Agri-laborer
Farmer Cultivator
Salaried Job
No secondary Occupation
Homemaker (housewife)
Agri-laborer
Source: Survey, FGD
Source: MPRLP Data
04/08/2023KSRM 2010-12
Major source of income
41%
27%
13%
7% 8%4%
Agricultural
wage labour
salaried job
Migration
Business
forest Produce
64%7%
10%
10%
1%
1%4% 2%
Food Consumption
Clothing
Health Care
Electricity & Travelling
Housing
Education
Social Function
Agri. Related Exp.
Average Expenditure
Source: Survey
04/08/2023KSRM 2010-12
Products Cereals- Paddy, Maize, Kodo,
Kutki,wheat Oil- Ramtilla, Rai, Alsi Pulses- Arhar, Batra, Masoor NTFP- Mahua, Tendu Patta
Services Kirana Shop:5
Service Holders Government Service: 8 Private Service: 2
Market Linkage Nearest market is 2 km from the
village called Pipariya Villagers usually buy & sell
products in weekly haat at Pipariya
What comes in: FMCG products Cosmetics Chocolate Biscuit Gutkha Dry Coconut Vegetables
What goes out: Wheat Rai Ramtilla Kodo Kutki Maize Arhar Batra Masoor Mahua Tendu patta HandicraftSource: FGD, PRA
04/08/2023KSRM 2010-12
INHIBITING FORCE INDUCING FORCE
Emotional attachment to the Village
Unemployment High cost of living
Food shortage Excess work during Migration Debt
Lack of proper housing facility
Landlessness
Low quality food
Low agriculture production
Illness or Death Draught Source: Focused Group Discussion
Force field analysis(Migration)
04/08/2023KSRM 2010-12
Politics Agriculture Ancestor Property Labor Education Marriage Dowry Family Planning Decision Making Control over Finance
GENDER ANALYSIS
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Bank Credit Formal Source: Bank, NGO Informal Source: Money lenders Internal lending: SHG Anganwadi NGO Gram Sabha Village Level Committee:
Gram Vikas Samiti
Gram Kosh Samiti
Nigarani Samiti
Van Suraksha Samiti
Prashfutan Samiti
Political & Governance System Panchayat Office Government Schemes: MNREGA Ladali Yojana Samuhik Vivah Yojana PDS Mid-day Meal Scheme
Institutions
04/08/2023KSRM 2010-12
Short Term Plans: Availing Sanitary Facility Promoting More Income Generating Activities like:o Brick makingo Kirana shopo Promoting production & sell of Raio Handicraft
Long Term Plans: Quality Education Optimize Agricultural Production Electrification of remaining part of the village
Village development plans
04/08/2023KSRM 2010-12
Agriculture Land
Forest
Jute
Handicraft, Brick making skill
Social capital
Nuclear family
Water and irrigation equipments
Illiteracy
Low wage payment
Low Saving Habit
Demand for Agriculture/NTFP at local Market
Pipariya Market
Road connectivity
Weekly Haat
NGO intervention
Government scheme
Natural Calamities
Job insecurity
Low Repayment habit
SWOT ANALYSISSTRENGTH WEAKNESS
OPPORTUNITY THREAT
04/08/2023KSRM 2010-12
PRASocial Map
Resource MapChapatti Diagram
Seasonal Calendar
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Social & Resource Map
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Chapatti Diagram
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Seasonal Calendar
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Udyogini which means “women entrepreneur” came into existence in
1992 as a World Bank initiative to pilot a program to develop a
curriculum, methodology and service provider for micro enterprise
management services, principally training for poor, asset less and
mainly illiterate women in the backward states of India.
It is registered under the Societies Act 1860
Understanding Organization
04/08/2023KSRM 2010-12
Vision To become a nationally and internationally
recognized agency specializing in business development services for NGOs and poor women.
Mission To provide quality and appropriate business
development services for promotion of poor women as entrepreneurs.
04/08/2023KSRM 2010-12
Geographical Outreach
04/08/2023KSRM 2010-12
Enterprise motivation and management awareness for grassroots women.
Creation of grassroots business development service providers
Enterprise promotion and incentives for producers and market players
Ownership and scale up through systems and institution
Expansion and outreach
Operational framework:
04/08/2023KSRM 2010-12
Cluster identification, mobilization and development
Conducting market related Action Research & Assessment Studies
Conducting Feasibility Studies
Formulation of Business Plans for SMEs
Enterprise motivation / orientation training
Facilitation of market information, linkages & support
Facilitation for financial including social venture capital support
Building BDSP capacity through training, orientation & exposures
Mentoring selected BDSPs as entrepreneurs with access to venture finance
Services Offered
04/08/2023KSRM 2010-12
Operational Model of VLSC
BDS Centre• Market Support
• Tech & Insti support· Market Information
· Training & exposure
Crèches
WEGs
WEG
VLCs
PROFIT
MARKET
WEG WEG
VLCs
WEG WEG
VLCs
Community
Cluster Level CentresPROCESSING
CENTRES
Udyogini# Mobilize & organize producers # Capacity Building # Monitoring
Contractual Relationship
Profits
Produc
t
Inflow
Product
Outflow
UJAS
04/08/2023KSRM 2010-12
Future Plans To strengthen customer base by expansion and outreach to other districts like Katni,
Shingroli. To strengthen and improvise the quality of training. To improvise the BDS by adding up more services and products in the supply chain. To set up a franchise model for the existing and upcoming VLSCs
Funding Partners
MISEREOR European Union ICCO Ford Foundation Forest Government of Uttrakhand GOI NABARD ICCW
Intel CorporationDepartmentGovernment of Madhya Pradesh Government of Rajasthan Reliance Life Sciences
04/08/2023KSRM 2010-12
THEME PAPERAssessment of willingness to pay of the community for the
services and products identified for being offered through Village Level Service Centers(VLSC)
04/08/2023KSRM 2010-12
Objective
To check for the willingness of the community to pay for the
identified products
To introduce new services and products in the supply chain of UJAS
The long term goal of this project is to increase the profitability of the
CLSCs, VLSCs by solving the identified problems in the supply chain
04/08/2023KSRM 2010-12
Babaliya Bakori Niwas
Keriba Singarpur Khamariya
Padhriya Muradeeh Phadki Raiyat
Sukhram Bakchheda Gondi Bandariya
Chakdehi Dungariya Mohpani
Banar Chirayi Dongari Umariya
Mukas Khurd Khuksar Lohari
Barbati Sijhori
7 7 6
Research DesignStudy area:
04/08/2023KSRM 2010-12
Research MethodologySampling Method:
Stratified sampling is used and the households of the given 20 villages are selected as sample.
Survey Design:In the study both Primary and Secondary data is collected to
fulfill the purpose of the study.Collection of primary data:Semi structured questionnaire
Collection of Secondary data:Internet Review of literature, magazines & available document from co-
interns
04/08/2023KSRM 2010-12
1. Recharge Voucher2. PCO3. Tailoring4. Cycle Repairing5. Veterinary Service6. Agriculture Consultant7. Health Insurance8. Warehouse9. Submission of Electricity Bill10. Emergency lights11. Bank Service12. Computer Work13. Irrigation Equipment
Products and Services for which willingness has to be found
04/08/2023KSRM 2010-12
2) PCO
3) Warehouse
Analysis of Services
36%
3%3%
58%
Rs 1.5-2.0/minute
Rs 1/minute
Rs 2/minute
No
53%
2%
22%
11%10%
Rs 20/quintal
Rs 25/quintal
Only for consumption
Not able to pay
No
1) Recharge voucher 53%
3%
12%
8%
24%
Rs 11 Rs 12
Rs 10 No mobile
no
Source: Survey
04/08/2023KSRM 2010-12
4) Electricity Bill Submission
5) Irrigation Equipment on Rent
6) Computer Work (Photography)
41%
2%
27%
17%
13%Bill+ Rs 5
Bill+Rs 2
No Electricity Avaliable
Not willing to pay
No
25%
7%
2%4%5%
1%
29%
3%
23% Rs 50/hour
Rs 40/hour
Rs 60/hour
Rs 80/hour
Rs 30/hour
Rs 100
No water
No idea
No
3%
38%
2%4%
11%
2%
19%
2%
2%
1%
1% 16% Rs 80/6pRs 50/6pRs 42/6pRs 60/6pRs 70/6pRs 35/6pRs 30/6pRs 25/6pRs 15/6pRs 24/6p
Source: Survey
04/08/2023KSRM 2010-12
7) Health Insurance
8) Agriculture Consultant
67%3%2%
1%
1% 2%
24%
Rs 150-200/yearRs 250/yearRs 300/yearRs 350/yearRs 400/yearRs 500/yearRs 350-800/year
1%14%
60%
2%
23%
Rs 200Rs 150Rs 100Rs 50No
Source: Survey
04/08/2023KSRM 2010-12
9) Cycle Repairing
10) Veterinary Service
68%
32%
Willing to pay at Market rateNot willing
1%
46%
2%4%1%
9%1%
36% Rs 100/animalRs 50/animalRs 40/animalRs 30/animalRs 25/animalRs 20/animalRs 10/animalNo
Source: Survey
04/08/2023KSRM 2010-12
11) Emergency Light
12) Bank Linkages
13) Tailoring
14%
86%
Willing to Pay
Not Willing to pay
11%
89%
Willingness
Not willing
87%
13%
Willingness to Pay at Market rateNot willing
Source: Survey
04/08/2023KSRM 2010-12
RECHRGE
COUPON
P.C.O
WAREH
OUSE
SUBMIS
SION O
F ELE
CTRIC
BILL
IRRIG
ATION E
QUIPMEN
T ON R
ENT
COMPUTE
R WORK
HEALT
H INSU
RANCE
AGRICULT
URAL CONSU
LTANT
CYCLE
REP
AIRIN
G
PARA V
ETER
NAIRY
DOCTOR
EMER
GENCY
LIGHT
BANK LINKAGE
TAILO
RING
0
10
20
30
40
50
60
70
80
90
100
NIWAS
BAKORI
BABALIYA
Demand for Products & Services
Source: Survey
04/08/2023KSRM 2010-12
1. Recharge Coupon
2. Electricity bill Submission
3. Health Insurance Service
4. Agriculture Consultant Service
5. Cycle repairing
Suggestions:
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Rural Action Component
Grassroots Management Training for Women Entrepreneur Groups
04/08/2023KSRM 2010-12
Objective: To motivate and sensitize women to develop and inculcate
entrepreneurship within them To sensitize women about the necessity and strength of
organized power To empower them in collective decision making process
Methodology:A number of training tools are used like games, lecture,
pictorial cards, group discussions, use of charts, case study, money, role play .The training module is designed to encourage active participation of the group members.
04/08/2023KSRM 2010-12
Module for WEG Training
Topic Objective Pedagogy
Module 1
Warming up To know about each membersSmall warm up game, introducing
with name, place and work
Role of women in family/society Multirole played by women Discussion
Definition & objective of WEG
To motivate WEG that will help them to double their income through
savings & enterprise development Lecture Mode
Module 2 Group vision ,Mission & Goal To make them familiar with their role
as WEG Discussion & use of flip chart
Module 3 Unity Advantages Role play/cat & rat Story
Module 4 Collective decision making Importance of group decisionDistribution of money dividing the
members to diff groups
Module 5 Common fund management Appropriate utilization of money Life skill -situational case
Module 6 Livelihood AnalysisTo know what they are doing and
what they can do Use of charts/Discussion
Module 7 Business Idea GenerationTo motivate the group to develop
enterprise Game & discussion
Key Activities & Process
04/08/2023KSRM 2010-12
Outcome and Impact:
They were able to quantify their needs such as further enterprise related training and
market linkages. (Sources: feedback )
Facilitated in making appropriate decision for their enterprises`
Motivated members to generate varied ideas for enterprise selection
Instilled a Reflective thinking among the people
04/08/2023KSRM 2010-12
Factors influencing the rural women to start and operate their enterprises.
Importance of life skills & functional literacy
It helped us to understand that giving right information can help people to make
right decision.
A mere distribution of money has degraded the communities’ value and generated a
feeling of dependency.
Efforts should be made to make community self dependent, which can happen by
enterprise development.
Partnering with other NGOs for effective work.
Lessons Learnt:
04/08/2023KSRM 2010-12
Skit
Advantages of doing Enterprise & EntrepreneurshipTitle: Vimla ki kahani
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National Service Scheme
Participation in Pulse Polio ProgramParticipation in Republic Day
Dancing CompetitionTeaching in primary School
Essay and Painting CompetitionRally on Women’s Day
04/08/2023KSRM 2010-12
Pulse Polio
Republic Day
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Dancing Competition
Teaching in Primary School
04/08/2023KSRM 2010-12
Es sa y and Draw ing Com petition
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Rally on Women’s Day
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Gomati Bai
Age: 46
Education: Illiterate
No. of family members: 4
Family Income: Rs 9000
Before:
Agriculture
Wage Labor
Now:
Running VLSC
Future Plan:
Building Infrastructure
Better Educational facility
for Children
Case Study
VILLAGE LEVEL SERVICE CENTRE (VLSC)
04/08/2023KSRM 2010-12
Villagers were not aware of the price of the products
As some of the villages are not operational areas of the organization,
cause problems in conducting survey.
As villagers had to go for work, they were not available during day
time
People were hesitant to tell about their income and assets during
household survey
Limitations of Study
04/08/2023KSRM 2010-12
Thank you