February 24, 2015

Saturday February 28, 2015 day one

arrive Beijing

3.00pm arrive Beijing United Airlines # 89

meet ISP representative at the airport

transfer to hotel/check in bus transfer

6.30pm meet in the lobby, depart for welcome dinner walk

7.00pm welcome dinner with Peking Duck restaurant

8.30pm return to hotel walk

Sunday March 1, 2015 day two

welcome to Beijing

breakfast hotel

morning free to explore the city

recommendations: Beihai Park, Lama Temple, Temple of Heaven,

Jinshan Park

lunch on your own

12.30pm meet in the lobby, depart for Great Wall bus/walk

2.00pm cultural event 1: half-day trip to the Great Wall - Badaling

On this trip, you will have the chance to be on one of the greatest

wonders of the world. The Great Wall winds up and down across

desserts, grasslands, mountains and plateaus. With a history of more

than 2000 years, it is still one of the most appealing attractions all

around the world, owing to its architectural grandeur and historical

significance.

5.00pm return to hotel

Monday March 2, 2015 day three

business environment

breakfast hotel

7.45am meet in the lobby, depart for visits bus full day

8.30amvisit 1: brief history of China and basic social concepts that impact the

way the Chinese people think and the way they do business

The Hutong

speaker: Jeremiah Jenne; Executive Director

management presentation, discussion

10.00am end of the visit

11.00am visit 2: an international company operating in the

local market

BASF

speaker: Joerg Wuttke, Vice President

management presentation, discussion

12.30pm end of the visit

1.00pm group lunch restaurant

3.00pm visit 3: Chinese consumer behaviour - how to tailor the product?

Yuanfen~Flow Group

speaker: David Kay; Founder and Chairman

management presentation, discussion

4.30pm end of the visit, return to hotel

rest of the day at leisure

Tuesday March 3, 2015 day four

a different approach

breakfast hotel

9.15am meet in the lobby, depart for visit

10.00amvisit 4: how to foster an entrepreneurial ecosystem to support the

growth of social entrepreneurshipbus full day

FYSE with cooperation New Century Dream Library

speaker: Andrea Lane; Executive Director at FYSE

speaker: Wang Li; Founder of New Century Dream Library

management presentation, discussion

11.30am end of the visit

lunch on your own

2.00pm visit 5: manufacturing in China; is it still an advantage?

ABB

speaker: Petri Sullstrom; Product Marketing Manager

management presentation, discussion, tour of facilities

4.00pm end of the visit, return to hotel

6.15pm meet in the lobby, depart for acrobatic show bus transfer

7.15pm cultural event 2: Beijing acrobatic show

This show will treat you to breathtaking Chinese acrobatics, one of the

oldest traditional performing arts.

9.00pm return to hotel bus transfer

VILLANOVA UNIVERSITY, BEIJING & SEOUL, 28 FEBRUARY - 8 MARCH, 2015

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Wednesday March 4, 2015 day five

transfer to Seoul

breakfast hotel

7.30am check out; load luggage on the bus

8.00am meet in the lobby, depart for the airport bus transfer

10.55am flight to Seoul (duration approx. 2 hrs.) Asiana Airline # 3365

1.50pm arrive Seoul

transfer to hotel, check-in bus transfer

evening free to relax

recommendations for evening: Evening Nantan Show – Nanta Theatre

OR

5.30pm meet in the lobby, depart for culture event

6.00pm optional cultural event 1: Korean night dining tour sts pay individually

This tour gets you feeling like a local as you will visit famous restaurants

that specialize in Korean barbecue, rice beer, and many more local

specialties... Fun and knowledgeable guides will give you insights into

Korean culture and teach you eating and drinking customs... Don't miss

the night of great food, friends, and drinks that you’ll never forget!

9.00pm end of the tour, return to hotel

Thursday March 5, 2015 day six

introduction to Korea

breakfast hotel

8.45am meet in the lobby, depart for visit

9.30am visit 6: age of innovation & modern technologies - current trends bus full day

Samsung

speaker: Jee Eun Park; Marketing and Sales

management presentation, discussion, tour of R&D center

11.30am end of the visit

12.00pm group lunch with guest speaker Oriox restaurant, COEX

3.00pm visit 7: spearheading innovation & start-up initiatives

Gonnector

speaker: Dylan Ko; CEO & Founder

management presentation, discussion

4.30pm end of the visit

evening free to relax & explore the city

recommendations: Namdaemun Market, Insa-dong antique alley, Seoul

Tower

Friday March 6, 2015 day seven

local company

breakfast hotel

7.30am meet in the lobby, depart for visit bus half day

9.00am visit 7: successful local company breaking the borders

KIA Motors

speaker: Michael Choo, GM Overseas PR team

management presentation, discussion, tour of facilities

12.00pm end of the visit, return to hotel

lunch on your own

afternoon free to relax/shopping

6.00pm meet in the lobby, depart for farewell dinner bus transfer

6.30pm farewell dinner with traditional Korean performance restaurant

9.00pm return to hotel bus transfer

Saturday March 7, 2015 day eight

take a passport

trip to DMZ

breakfast hotel

9.00am meet in the lobby, depart for DMZ bus/walk

10.30am cultural event 3: half-day trip to DMZ (Demilitarized Zone)

The DMZ is a very unique place for Koreans and foreigners alike because

of the mix of tourism and military confrontation due to its location

between South and North Korea. During the DMZ tour, you can see and

even touch the legacy of the Cold War era as well as experience the well-

preserved nature in the DMZ.

12.30pm return to hotel

lunch on your own

afternoon free to relax & explore the city

recommendations: Myeongdong street, Hongdae area

Sunday March 8, 2015 day nine

depart for USA

breakfast hotel

10.00am check-out; load luggage on the bus

10.30am transfer to the airport bus transfer

1.30pm depart for USA United Airlines # 78

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