vincent hoogsteder - distimo
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app store analytics
Vincent Hoogsteder, Co-founder
MOBILE APPLICATION STORESSTATE OF PLAY
MOBILE APP STORES
ABOUT DISTIMO
1. Distimo collects all public application data from app stores2. Developers use our analytics tool to monitor own and competing apps3. Based on analyses of data, we deliver detailed market reports
Our findings on:
APPSUS MARKET
STORE SIZES
0 70,000 140,000 210,000
1,030
1,980
9,889
14,469
7,422
47,052
8,099
203,295
•Apple is King•Android second largest
Total number of applications
May 2010
Apple iPhone
BlackBerry
Android
Nokia
Palm
Windows
Apple iPad
iPhone
iPad
GetJar
•Android relatively fastest growing
Apple iPhone
Android
Nokia
STORE GROWTHNew applications May 2010 (Relative)
Windows
0% 5% 10% 15% 20%
10%
15%
19%
7%iPhone
FREE VS PAID
0% 100%
79%
67%
75%
43%
75%
80%
73%
21%
33%
25%
57%
25%
20%
27%
Percentage Free Percentage Paid
Apple iPhone
BlackBerry
Android
Nokia
Palm
Windows
•Nokia’s share paid apps decreasing•Android largest share free apps, but decreasing
Apple iPad
iPhone
iPad
May 2010
MOST POPULARPAID CONTENT
55% Games 14% Entertainment
23% Games30% Themes
36% Games 14% Tools
iPhone
MONETIZATION
REVENUE?
REVENUE?
$0
$2.00
$4.00
$6.00
$8.00
$5.93
$2.34$2.91$2.99
$7.52
$3.83
•Apple, Android and Nokia in same range•RIM and Microsoft twice as high
PRICE COMPARISONAverage price for all paid apps
iPhone
May 2010
CROSS STORE PRICES
$2.99
Tetris prices:
CROSS STORE PRICES
$2.99
Tetris prices:
$6.99
CROSS STORE PRICES
$9.99
IM+:
CROSS STORE PRICES
$9.99
IM+:
$39.99
WHAT’S NEXT?
CROSS STORE DEVELOPERS
•Over 2,600 developers with apps in multiple stores
•Fast growth in last months
•Growing number of channels, many carrier stores in 2010
TRANSPARENTMARKETSRAISE CUSTOMERAWARENESS
PRICES TO SAME LEVEL
•Increased transparency for consumers
$0
$2.00
$4.00
$6.00
$8.00
$5.89
$2.34$2.95$3.07
$7.57
$3.83
iPhone
PRICES TO SAME LEVEL
•Increased transparency for consumers
$0
$2.00
$4.00
$6.00
$8.00
iPhone
NEW WAYS TO MONETIZE
•Free App with In-App Purchases starting at $0.99
•One-off paid App $6.99
NEW WAYS TO MONETIZE
•Free App with In-App Purchases starting at $0.99
•One-off paid App $6.99
Generated more revenue than FIFA in January 2010
STORE COMPETITION
Strong competition for the best developers:
•Sheer volume
•Billing
•Consumer review process
•Driving traffic to your apps
GROWTH2010:
THANK YOU
Free Monthly Report www.distimo.com
Overview of all App Stores:www.appstores.info
Free analytics for developers:www.distimo.com/monitor
Vincent [email protected]/distimo